Prophet

Prophet is a decision intelligence platform that goes beyond traditional marketing mix modelling by building a living digital clone, a detailed mathematical model, of each organization spanning marketing, pricing, operations, supply chain, and external market conditions, continuously updated with around 86,000 macroeconomic data points for near real time context. Rather than reading past dashboards, Prophet lets teams simulate what could happen and test decisions before releasing them into the real world, controlling every factor that affects business performance in minutes. Its Prophet AI agent, launched in late 2025, makes this accessible through conversational queries: every question triggers fresh computation, running new simulations against the digital clone to explain what is driving performance and where the opportunities lie, and users can issue agentic commands to control the Prophet ecosystem, with the agent notifying them when results are ready. The Prophet Library adds an ever growing repository of economic, socio economic, behavioural, and market data to build rigorous baselines, an Analytics+ module makes outputs and data fully customizable to an organization's language and KPIs, and a Secure AI environment handles sensitive organizational data. Roadmap features include automated scenario generation, shock testing, and proactive insight discovery to surface opportunities and risks before they appear in the data.