How much does Propel AI cost?

Prices are not published. The pricing page lists Essentials (1 user), Pro (up to 4 users) and Premium (up to 7 users) by users and monitoring alerts and routes to a demo.

What are the best alternatives to Propel AI?

Based on documented capability coverage across the Agentic Index 14 point taxonomy, the closest alternatives to Propel AI among GTM and revenue agents are AnyBiz, Aomni, Nektar.ai, Albert. Each is graded on the same public evidence, and no vendor pays for placement.

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Propel AI

Q: Who is Propel AI for?

PR and communications teams, In house comms at enterprises, PR agencies, Startups seeking media coverage

Also known as: Propel PRM, Propel

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GTM / revenue agentindependentVerified 2026-10-01

Entry priceNot published; Essentials (1 user), Pro (up to 4) and Premium (up to 7) through a demoFull pricing detail

PR and communications platform built on a purpose trained comms LLM, with prompt based journalist search, AI personalized pitches, and campaign projects. It is assistive, not broadly autonomous.

Propel AI is a Tel Aviv company, founded in 2019 by Zach Cutler and backed by NFX, that builds AI for public relations and communications teams. More than 500 customers use it, including Microsoft, Real Chemistry, M&C Saatchi and NPR.

At its core is a language model built specifically for communications, trained on 25 million real PR pitches, with the company's Amiga media intelligence technology behind it. Users search a daily updated global media database of more than 500,000 journalists using prompts rather than filters, build curated media lists, and see each journalist's pitching preferences, including the topics they cover and the days and times they prefer to be approached. Search runs on multiple proprietary Propel models.

From there Propel generates personalized email pitches and press releases shaped to each journalist's writing style and preferences, and its auto workflows run a campaign from content generation through media list building to distribution. Pitching happens through native Gmail and Outlook plug-ins, so a communications professional sends from their own mailbox, and opens, responses and story progress are tracked back into a kanban Story Funnel. Campaign Projects guide a team from onboarding to active pitching, and a dashboard reports journalist engagement, campaign performance and attribution to traffic and conversions.

Three plans, Essentials, Pro and Premium, differ by users and monitoring alerts. Prices are not published, and the pricing page routes to a demo. Work starts when someone starts it, outreach leaves through email alone, and Propel publishes no API, security posture or data residency option.

Vendor details

Canonical URL

https://propel-ai.com

Funding status

Private, venture backed. Founded 2019 in Tel Aviv by Zach Cutler, with teams in New York, London and Miami. Raised approximately $6 million in total, including a $4.5 million seed led by NFX with participation from VSC Ventures and Guy Schory. More than 500 customers including Microsoft, Real Chemistry, M&C Saatchi and NPR.

Company status

independent

Use cases & customers

Primary use cases

Building targeted media listsAI personalized journalist pitchingRunning earned media campaignsMeasuring PR campaign performance

Target customers

PR and communications teamsIn house comms at enterprisesPR agenciesStartups seeking media coverage

Deployment options

Cloud (SaaS)

Integrations

A daily updated media database of more than 500,000 journalists, email based outreach, and a Signal AI partnership for media monitoring (single sign on today, with deeper data and workflow integration on the roadmap).

In practice

Your communications team needs the right journalists for a launch. Propel searches its daily updated database of more than 500,000 journalists by prompt, builds a media list and shows each journalist's pitching preferences.

Your team pitches a reporter it has worked with before. Propel drafts a personalized pitch using the team's past correspondence with that journalist, and the communications professional sends it from the Gmail or Outlook plug-in, with opens and responses tracked back.

Your team runs a media relations campaign end to end. Campaign Projects guide it from onboarding to active pitching, and the analytics dashboard and kanban Story Funnel show engagement and where each story sits.

Sources & related URLs

Related / legacy domains

https://www.propelmypr.com/

Research sources

https://propel-ai.com/ https://www.propelmypr.com/ https://propel-ai.com/newsroom/propel-launches-propel-2-0-the-first-ai-agent-for-pr-delivering-unmatched-efficiency-and-media-outreach-accuracy https://signal-ai.com/insights/press_release/signal-ai-and-propel-ai-announce-strategic-partnership-ushering-in-a-new-era-of-ai-native-communications/

Agentic Index coverage score

2.0 / 14 capabilities · 14%

Integrations & Tool Calling	Partial
Native Gmail and Outlook plug-ins let a user send a pitch from their own mailbox, with opens, responses and the story pipeline tracked back into Propel. The media database serves as a data source, and a Signal AI partnership covers media monitoring. Outreach is email only, and Propel names no CRM, calendar, analytics or warehouse connectors. The Signal AI link is single sign on today, with deeper data and workflow integration still to come. Sourcepropel-ai.com and the Signal AI partnership announcementread 2026-09-01
Workflow Orchestration	Partial
Auto workflows run a media relations campaign through fixed steps, from content generation to media list building to distribution. Campaign Projects guide a team from onboarding to active pitching. The sequence is the product's own. Propel describes no branching, conditions or cooperating agents, and no flow the customer configures. Sourcepropel-ai.comread 2026-10-01
Knowledge Grounding & RAG	Partial
The comms LLM is trained on 25 million real pitches, 500,000 journalist profiles and 2 billion articles. The daily updated media database of journalists and their pitching preferences is Propel's own asset, and customers get access to it. The customer's own data persists too. Media lists and contacts are held centrally, and all past team wide correspondence with a given journalist is available when the next pitch is written, so a team's own relationship history informs what the AI drafts. Sourcepropel-ai.comread 2026-09-01
Human Oversight & Guardrails	Not documented
Propel drafts personalized pitches and press releases, and the communications professional sends each one from the native Gmail or Outlook plug-in. Nothing goes out unreviewed, and the send button belongs to the customer's own email client, Google's or Microsoft's. Propel describes no approval queue, autonomy setting or permission scope, and no guardrail on what a draft may claim. Sourcepropel-ai.comread 2026-09-01
Security, Identity & Governance	Not documented
No security, identity or governance capabilities are published. Sourcepropel-ai.comread 2026-10-01
Observability & Auditability	Not documented
The analytics dashboard tracks journalist engagement, opens, responses and campaign performance, and the kanban Story Funnel shows where each story sits in the pipeline. These reports show how the outreach performed. Propel describes no run history or generation log, and no account of why a given journalist was selected or a given intro written. The correspondence history it keeps is the team's own email record. Sourcepropel-ai.comread 2026-09-01
Memory & State Persistence	Not documented
Media lists are kept as stored data, and Propel describes no agent memory or state persistence. Sourcepropel-ai.comread 2026-10-01
Deployment & Data Residency	Not documented
Delivery is cloud SaaS, and Propel names no residency or deployment options. Sourcepropel-ai.comread 2026-10-01
Prebuilt Agents / Templates / Packs	Partial
Campaign Projects guide a team through a templated PR workflow. Every plan carries the AI Tailored Pitch Writer, AI Press Release Writer and AI Media List Builder. These tools work inside one campaign flow, and Propel names no set of prebuilt agents or template library for customers to pick from. Sourcepropel-ai.com/pricingread 2026-10-01
Triggers & Channel Coverage	Not documented
A user starts every piece of work. They prompt a search of the media database, hand over a press release to build a list from, or open a Project to run a campaign. Propel describes nothing that fires on an event, a schedule or an inbound message, and outreach leaves through one channel, the user's own email. The Signal AI partnership surfaces early alerts on reputational risk, coverage spikes and regulatory change. Those alerts come from Signal's monitoring product, which links to Propel by single sign on today, and they do not start Propel's work. Sourcepropel-ai.com and the Signal AI partnership announcementread 2026-09-01
Model Flexibility & Routing	Not documented
Every model on offer is Propel's own. Search runs on multiple proprietary AI models and the Amiga engine, trained on 25 million PR pitches. Customers pick among these Propel models, and Propel names no third party model, routing policy or bring your own model option. Sourcepropel-ai.comread 2026-10-01
APIs / SDKs / MCP Extensibility	Not documented
No public API, SDK or MCP is published. Sourcepropel-ai.comread 2026-10-01
Testing, Debugging & Optimization	Not documented
No agent testing or evaluation tooling is published. Sourcepropel-ai.comread 2026-10-01
Browser / Computer-use	Not documented
Propel names no browser or computer use. Sourcepropel-ai.comread 2026-10-01

The Agentic Index coverage score grades every vendor Full, Partial or Not documented against the same 14 buyer facing capabilities, from public evidence only. Each capability links to how all vendors in the index score on it. How this evidence is graded

Pricing

Not published; Essentials (1 user), Pro (up to 4) and Premium (up to 7) through a demo

Plans by users and monitoring alerts; prices not published

Trial available

Included quota

Essentials 1 user and 10 monitoring alerts; Pro up to 4 users and 25 alerts; Premium up to 7 users and 50 alerts; unlimited contacts on every plan.

Cost watchouts

Higher plans add users and monitoring alerts; prices are quoted through a demo.

Variable cost rationale

Model usage and media database access scale with pitching and search activity.

Overage / add-ons

Not published

Sales call required

Yes, required for paid access

Free / trial

No free trial or self checkout shown; book a demo

Lowest paid plan

Not published

Key ambiguities

Plan prices are not published; the pricing page lists plans by users and alerts and routes to a demo.

Agentic Index verified 2026-10-01

Official pricing page

Related vendors

Alternatives to Propel AI

The closest documented capability profiles to Propel AI among GTM and revenue agents tracked by Agentic Index, ordered by similarity on the same 14 point evidence the rankings use. No vendor pays for placement.

AnyBiz4.0 / 14Adds documented Memory & State Persistence and Triggers & Channel Coverage, among others
Aomni5.5 / 14Adds documented Security, Identity & Governance and Memory & State Persistence, among others
Nektar.ai4.5 / 14Adds documented Security, Identity & Governance and Triggers & Channel Coverage
Albert4.0 / 14Adds documented Human Oversight & Guardrails and Triggers & Channel Coverage, among others
FlashLabs5.0 / 14Adds documented Memory & State Persistence and Triggers & Channel Coverage
Floworks5.0 / 14Adds documented Security, Identity & Governance and Observability & Auditability, among others

Similarity is computed from each vendor's Agentic Index coverage score evidence, axis by axis, not from the totals. How this evidence is graded

Compare Propel AI with other vendors →Compare all GTM and revenue agents →See where Propel AI ranks →

Data confidence: high