How much does Propel AI cost?

Self serve with transparent pricing on the website, a free trial, and self checkout, positioned as more affordable than legacy PR tools. Exact tier figures were not retrieved.

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Propel AI

Q: Who is Propel AI for?

PR and communications teams, In house comms at enterprises, PR agencies, Startups seeking media coverage

Also known as: Propel PRM, Propel

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GTM/revenue agentprivateVerified 2026-07-09

PR and communications platform built on a purpose trained comms LLM, with prompt based journalist search, AI personalized pitches, and campaign projects; assistive rather than broadly autonomous.

Propel AI is a Tel Aviv company (founded 2019 by Zach Cutler, backed by NFX and others, with more than 500 customers including Microsoft, Real Chemistry, M&C Saatchi, and NPR) that builds AI for public relations and communications teams. Its core is what it calls the first large language model built specifically for communications, trained on 25 million real PR pitches, 500,000 journalist profiles, and 2 billion articles, and it offers users a choice of proprietary models ranging from an advanced reasoning model to a rapid model. From a prompt, users search a daily updated media database of more than 500,000 journalists to build curated media lists, then generate AI Personalized Intros that reference a journalist's recent work. Propel wraps these into end to end campaign Projects that guide a user from onboarding to active pitching, with real time analytics on journalist engagement and campaign performance, self checkout, and a partnership with Signal AI for media monitoring. Its agentic depth is assistive: the product accelerates a communications professional's workflow rather than executing broad autonomous tasks.

Vendor details

Canonical URL

https://propel-ai.com

Funding status

Private, venture backed. Founded 2019 in Tel Aviv by Zach Cutler, backed by NFX and other investors, with more than 500 customers including Microsoft, Real Chemistry, M&C Saatchi, and NPR. Specific round figures were not detailed in retrieved sources.

Company status

private

Use cases & customers

Primary use cases

Building targeted media listsAI personalized journalist pitchingRunning earned media campaignsMeasuring PR campaign performance

Target customers

PR and communications teamsIn house comms at enterprisesPR agenciesStartups seeking media coverage

Integrations

A daily updated media database of more than 500,000 journalists, email based outreach, and a Signal AI partnership for media monitoring (single sign on today, with deeper data and workflow integration on the roadmap).

Sources & related URLs

Related / legacy domains

https://www.propelmypr.com/

Research sources

https://propel-ai.com/ https://www.propelmypr.com/

Capability coverage

4.0 / 14 capabilities · 29%

Integrations & Tool CallingA media database and email based outreach plus a Signal AI single sign on partnership; a broad connector ecosystem is not documented (propel-ai.com, swordandthescript.com).	Partial
Workflow OrchestrationCampaign Projects guide a user from onboarding to active pitching, bounded to the PR workflow (propel-ai.com newsroom Propel 2.0).	Partial
Knowledge Grounding & RAGA purpose built communications LLM trained on 25 million pitches, 500,000 journalist profiles, and 2 billion articles, plus a daily updated media database, is the distinctive strength (propel-ai.com).	Full
Human Oversight & GuardrailsThe communications professional reviews and sends AI drafted pitches and campaign steps (propel-ai.com).	Partial
Security, Identity & GovernanceNo security, identity, or governance capabilities are documented in retrieved pages (propel-ai.com).	Unable to verify
Observability & AuditabilityA real time analytics dashboard tracks journalist engagement and campaign performance (propel-ai.com newsroom).	Partial
Memory & State PersistenceNo agent memory or state persistence is documented; media lists are stored data (propel-ai.com).	Unable to verify
Deployment & Data ResidencyCloud SaaS with no documented residency or deployment options (propel-ai.com).	Unable to verify
Prebuilt Agents / Templates / PacksGuided campaign Projects act as templated PR workflows (propel-ai.com newsroom).	Partial
Triggers & Channel CoveragePR workflows are user initiated with email as the single outreach channel; no autonomous triggers are documented (propel-ai.com).	Unable to verify
Model Flexibility & RoutingUsers choose among proprietary reasoning and rapid models for search (propel-ai.com).	Partial
APIs / SDKs / MCP ExtensibilityNo public API, SDK, or MCP is documented (propel-ai.com).	Unable to verify
Testing, Debugging & OptimizationNo agent testing or evaluation tooling is documented (propel-ai.com).	Unable to verify
Browser / Computer-useNo browser or computer use is documented (propel-ai.com).	Unable to verify

Recent platform changes

No recent material changes tracked yet.

View all changes for Propel AI →

Pricing

Self serve with self checkout and a free trial, and the company states it publishes transparent pricing on its website, but exact tier figures were not retrieved.

Subscription tiers for communications teams, purchasable via self checkout.

Public — partialMedium variable costTrial available

Included quota

Not retrieved.

Cost watchouts

Higher tiers and added seats increase cost; exact figures were not retrieved.

Variable cost rationale

Model usage and media database access scale with pitching and search activity.

Overage / add-ons

Not retrieved; tiered subscription with model usage included at plan level.

Sales call required

No — self-serve available

Free / trial

Free trial with self checkout, no sales demo required.

Lowest paid plan

Not retrieved; transparent pricing is stated on the website.

Key ambiguities

The company advertises transparent pricing, but specific tier figures were not retrieved in this pass.

Verified 2026-07-09

Official pricing page

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Data confidence: high