Propel AI
Also known as: Propel PRM, Propel
PR and communications platform built on a purpose trained comms LLM, with prompt based journalist search, AI personalized pitches, and campaign projects; assistive rather than broadly autonomous.
Propel AI is a Tel Aviv company (founded 2019 by Zach Cutler, backed by NFX and others, with more than 500 customers including Microsoft, Real Chemistry, M&C Saatchi, and NPR) that builds AI for public relations and communications teams. Its core is what it calls the first large language model built specifically for communications, trained on 25 million real PR pitches, 500,000 journalist profiles, and 2 billion articles, and it offers users a choice of proprietary models ranging from an advanced reasoning model to a rapid model. From a prompt, users search a daily updated media database of more than 500,000 journalists to build curated media lists, then generate AI Personalized Intros that reference a journalist's recent work. Propel wraps these into end to end campaign Projects that guide a user from onboarding to active pitching, with real time analytics on journalist engagement and campaign performance, self checkout, and a partnership with Signal AI for media monitoring. Its agentic depth is assistive: the product accelerates a communications professional's workflow rather than executing broad autonomous tasks.
Vendor details
Canonical URL
https://propel-ai.com
Category
GTM / revenue agent
Funding status
Private, venture backed. Founded 2019 in Tel Aviv by Zach Cutler, backed by NFX and other investors, with more than 500 customers including Microsoft, Real Chemistry, M&C Saatchi, and NPR. Specific round figures were not detailed in retrieved sources.
Company status
private
Use cases & customers
Primary use cases
Target customers
Integrations
A daily updated media database of more than 500,000 journalists, email based outreach, and a Signal AI partnership for media monitoring (single sign on today, with deeper data and workflow integration on the roadmap).
Sources & related URLs
Related / legacy domains
Research sources
Agentic Index coverage score
4.0 / 14 capabilities · 29%
| Integrations & Tool CallingA media database and email based outreach plus a Signal AI single sign on partnership; a broad connector ecosystem is not documented (propel-ai.com, swordandthescript.com). | Partial |
|---|---|
| Workflow OrchestrationCampaign Projects guide a user from onboarding to active pitching, bounded to the PR workflow (propel-ai.com newsroom Propel 2.0). | Partial |
| Knowledge Grounding & RAGA purpose built communications LLM trained on 25 million pitches, 500,000 journalist profiles, and 2 billion articles, plus a daily updated media database, is the distinctive strength (propel-ai.com). | Full |
| Human Oversight & GuardrailsThe communications professional reviews and sends AI drafted pitches and campaign steps (propel-ai.com). | Partial |
| Security, Identity & GovernanceNo security, identity, or governance capabilities are documented in retrieved pages (propel-ai.com). | Unable to verify |
| Observability & AuditabilityA real time analytics dashboard tracks journalist engagement and campaign performance (propel-ai.com newsroom). | Partial |
| Memory & State PersistenceNo agent memory or state persistence is documented; media lists are stored data (propel-ai.com). | Unable to verify |
| Deployment & Data ResidencyCloud SaaS with no documented residency or deployment options (propel-ai.com). | Unable to verify |
| Prebuilt Agents / Templates / PacksGuided campaign Projects act as templated PR workflows (propel-ai.com newsroom). | Partial |
| Triggers & Channel CoveragePR workflows are user initiated with email as the single outreach channel; no autonomous triggers are documented (propel-ai.com). | Unable to verify |
| Model Flexibility & RoutingUsers choose among proprietary reasoning and rapid models for search (propel-ai.com). | Partial |
| APIs / SDKs / MCP ExtensibilityNo public API, SDK, or MCP is documented (propel-ai.com). | Unable to verify |
| Testing, Debugging & OptimizationNo agent testing or evaluation tooling is documented (propel-ai.com). | Unable to verify |
| Browser / Computer-useNo browser or computer use is documented (propel-ai.com). | Unable to verify |
The Agentic Index coverage score grades every vendor Full, Partial or Unable to verify against the same 14 buyer facing capabilities, from public evidence only. Each capability links to how all vendors in the index score on it. How this evidence is graded
Pricing
Self serve with self checkout and a free trial, and the company states it publishes transparent pricing on its website, but exact tier figures were not retrieved.
Subscription tiers for communications teams, purchasable via self checkout.
Included quota
Not retrieved.
Cost watchouts
Higher tiers and added seats increase cost; exact figures were not retrieved.
Variable cost rationale
Model usage and media database access scale with pitching and search activity.
Overage / add-ons
Not retrieved; tiered subscription with model usage included at plan level.
Sales call required
No, self serve available
Free / trial
Free trial with self checkout, no sales demo required.
Lowest paid plan
Not retrieved; transparent pricing is stated on the website.
Key ambiguities
The company advertises transparent pricing, but specific tier figures were not retrieved in this pass.
Related vendors
- 11x — AI sales workers (Alice for outbound, Jordan for inbound) that…
- 1up — AI answer engine for sales teams that automates RFPs and security…
- Actively AI — GTM superintelligence platform that trains a custom reasoning model…
- Aircover.ai — AI sales assistant that delivers real time in call coaching, a…
- AiSDR — AI SDR platform with multichannel outreach automation, quota-visible…
- Akkari — Autonomous customer ops agent that captures every commitment,…
Alternatives to Propel AI
The closest documented capability profiles to Propel AI among GTM and revenue agents tracked by Agentic Index, ordered by similarity on the same 14 point evidence the rankings use. No vendor pays for placement.
- Momentum6.0 / 14Adds documented Triggers & Channel Coverage
- Aktify3.5 / 14Adds documented Triggers & Channel Coverage and APIs, SDKs & MCP Extensibility
- AutogenAI6.5 / 14Adds documented Security, Identity & Governance and Memory & State Persistence, among others
- Coldreach3.5 / 14Adds documented Triggers & Channel Coverage
- Floworks3.5 / 14Adds documented Triggers & Channel Coverage and Browser & Computer Use
- Lawmatics4.5 / 14Adds documented Security, Identity & Governance and Triggers & Channel Coverage, among others
Similarity is computed from each vendor's Agentic Index coverage score evidence, axis by axis, not from the totals. How this evidence is graded