Gumloop
Also known as: AgentHub, Gumstack, Gumball, GuMCP
Visual automation platform for building AI-powered pipelines and agents without code.
Gumloop is a no-code platform for building AI-powered automations and agents on a visual canvas. It combines content generation, like a chat assistant, with app connections and simple triggers, like a workflow automation tool, so a workflow does not just move data from one app to another but can reason about it, generate from it, and make decisions at each step. Builders drag, drop, and connect modular nodes to assemble processes that previously needed either custom code or a lot of manual effort.
Any step in a flow can be an AI model, from OpenAI, Anthropic or Google among others, that categorizes a support ticket, drafts personalized outreach, summarizes a document or scores a lead. Native web scraping pulls structured data straight from websites, and batch runs and Loop Mode handle work at volume, such as enriching thousands of contacts, processing large document sets or updating CRM records at scale. Automations can run manually, on a schedule, or fire from webhooks and other conditions.
Gumloop connects to Gmail, Salesforce, Slack, Notion and more than 150 other business applications across CRM, sales, support, and productivity, and supports the Model Context Protocol for plugging into AI tools and data sources. Builders lay out each process as explicit steps on the canvas, with AI nodes doing the reasoning inside those steps.
For organizations, Gumloop adds a control plane called Gumstack. It traces every tool call through a single logging and analytics layer, scopes access to shared credentials and secrets, integrates with the team's identity provider, and applies policies that restrict which models teams can use and cap spend. Gumloop can run on its own infrastructure or inside a customer's private cloud. It does not use customer data to train models, and it complies with SOC 2 Type II and GDPR.
Vendor details
Canonical URL
https://www.gumloop.com
Category
Agent builder
Subcategory
Visual automation canvas with agents, self-improving skills and browser replay
Funding status
Independent and venture-backed. Raised a $50 million Series B led by Benchmark in 2026 to expand the automation and agent platform, as reported in coverage rather than in a Gumloop announcement. Founded 2023 as AgentHub, originally a browser interface to AutoGPT, before shifting to a visual workflow builder. Named customers reported include Shopify, Ramp, Gusto, Samsara and Instacart.
Company status
independent
Use cases & customers
Primary use cases
Target customers
Deployment options
Integrations
Connectors are the primary agent configuration surface, covering Gmail, Salesforce, Slack, Notion and 150+ more, with an All tab for Gumloop-managed and customer-added connectors and a Custom tab for custom MCP servers the customer has added. Connectors authenticate by API key as well as OAuth, individual tools within an integration can be restricted, and a Tool Discovery toggle governs whether the agent finds tools itself. Company Brain attaches knowledge sources whole or at file and folder level and keeps them synced, searched automatically when a question touches internal knowledge. Models come from every major provider with three presets, agent-exclusive open-weight options, and open-source inference routed through US-based providers under Zero Data Retention. Skills call connected integrations directly from Python in the agent sandbox through the gumcp-client library. Each agent can carry a unique webhook URL, and enterprise entitlements include MCP server hosting with Gumstack maintaining a live inventory of MCP servers in use. A Chrome extension records and replays browser actions for sites with no API.
In practice
Your weekly competitor check is manual, from gathering titles and finding content gaps to drafting ideas and dropping them in a sheet. Gumloop chains those steps on a canvas where an AI node does the reasoning and the rest runs on schedule.
Your sales ops team moves lead data between apps but still qualifies each lead by hand. Gumloop lets any step in a workflow be an AI model that categorizes, summarizes, or scores, so you can automate work like enriching and qualifying leads at volume.
Your org needs to give teams AI automation without losing control. Gumloop's Gumstack adds a single audit and analytics layer, scoped credentials, model and spend policies, and the option to run inside your own private cloud.
Sources & related URLs
Related / legacy domains
Research sources
Agentic Index coverage score
13.5 / 14 capabilities · 96%
| Integrations & Tool Calling | Full |
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Connectors are the integrations an agent connects to, including Gmail, Salesforce, Slack, Notion and 150+ more, with an All tab covering Gumloop-managed and customer-added connectors and a Custom tab filtering to custom MCP servers. The connectors added determine what the agent can access. A Tool Discovery toggle controls automatic tool finding, and tools within an integration can be restricted individually. Connectors support API key authentication as well as OAuth. The gumcp-client system skill lets skill scripts call connected integrations directly from Python using a server__tool_name convention, with a list_tools script for discovering available tools. Connector coverage keeps growing, with DocuSign, Trello, Google Docs, Google Drive and Gong among recent additions. Sourcedocs.gumloop.com agents and skills, gumloop.com changelogread 2026-08-31 |
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| Workflow Orchestration | Full |
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Subagents let an agent delegate to other agents instead of handling everything in one conversation. An Agent node embeds an agent inside a workflow, receiving a prompt from upstream nodes and returning output downstream, and supports Loop Mode for batch processing, where each iteration starts a new conversation unless conversation IDs are tracked. Workflows supply branching, conditional logic and loops, and subflows are reusable modular components callable from other flows and testable independently. Triggers start workflows on schedule, webhook, event or manually, and workflows and agents can invoke each other. Sourcedocs.gumloop.com agent_node, agents and triggers pagesread 2026-08-31 |
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| Knowledge Grounding & RAG | Full |
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Company Brain connects knowledge sources, keeps them synced and gives agents company knowledge to search. Sources are attached whole through + Source or drilled into at the level of exact files and folders, and when a question touches internal knowledge the agent searches automatically, shown in chat as Searching Company Brain, and can open a full document for more context. Sync coverage extends to connected services, including Gong call recaps and transcripts. Knowledge is configured per agent alongside Connectors, Skills, Subagents and Triggers. Sourcedocs.gumloop.com core concepts agents and gumloop.com changelogread 2026-08-31 |
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| Human Oversight & Guardrails | Full |
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Agents raise pending approval and input requests, and the right to reject has widened from the named recipient to anyone who can chat with the agent. Enterprise controls require human approval before expensive actions, alongside per-agent, per-team and organization-wide budgets and quota controls. Per-tool authorization policies and restriction of which tools an integration can expose limit what an agent may do, connectors blocked by organization policy display as restricted with an on-the-spot access request, and skill creation can be disabled for a custom role so agents cannot save new skills. Skill Editing and Creation is a per-agent toggle. Sourcegumloop.com enterprise page and changelog, docs.gumloop.com skillsread 2026-08-31 |
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| Security, Identity & Governance | Full |
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Gumloop says it complies with SOC 2 Type II and GDPR, and it keeps a trust center at trust.gumloop.com. Controls include role-based and attribute-based access control, per-tool authorization policies, full traceability with every call tied to a specific user, agent or service principal, a live inventory of every MCP server in use, and centrally managed secrets that never sit in plaintext locally. Identity platform integration extends the customer's identity system of record to agents, with SCIM provisioning and per-group permission ACLs. Enterprise controls add restriction of which models teams may use, connector restriction by organization policy with request-access, and per-agent, per-team and organization-wide budgets and quotas. Sourcegumloop.com security solutions page, enterprise page and changelogread 2026-08-31 |
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| Observability & Auditability | Full |
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Gumstack traces every tool call through a single logging and analytics layer, with every call tied to a specific user, agent or service principal and detailed audit trails capturing where data is flowing across the organization. It provides a live inventory of MCP servers in use and extends visibility to agents running outside Gumloop. Organization-wide credit usage is tracked in real time with per-agent and per-team budget attribution, and agents can pull credit usage and run history reports via data export tools. Skills carry file-level version history naming the editing agent plus an activity timeline of views, script runs and edits. Sourcegumloop.com enterprise and security pages, docs.gumloop.com skills, gumloop.com changelogread 2026-08-31 |
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| Memory & State Persistence | Partial |
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A new agent conversation starts empty, and context is kept within the chat and its sandbox files until the window fills. Search Past Conversations, on by default, lets the agent pull relevant snippets from earlier chats when they are needed. What carries forward otherwise is instruction rather than remembered fact. Skills are reusable playbooks the agent can create and update after a correction, saved with version history, and self improve updates are written into the agent's own instructions once a person approves them. Reflections reviews recent tasks on a schedule and proposes instruction and skill changes for approval. Brain holds company knowledge from connected sources. No retention period or deletion path is stated for conversation history. Sourcedocs.gumloop.com agent memory help, skills and reflections pagesread 2026-10-25 |
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| Deployment & Data Residency | Full |
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Gumloop runs as managed SaaS or can be deployed into the customer's own cloud as a VPC in the region of their choice, with data remaining in infrastructure the customer controls, and for private infrastructure Gumloop deploys and operates the full stack inside that cloud. Gumstack can equally run on Gumloop's infrastructure or inside the customer's own VPC. Enterprise materials list virtual private cloud deployment and MCP server hosting among enterprise entitlements. Open-weight model inference is routed through US-based providers under Zero Data Retention with no post-inference storage. Sourcegumloop.com security solutions page, enterprise page and docs.gumloop.com ai_modelsread 2026-08-31 |
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| Prebuilt Agents, Templates & Packs | Full |
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Skills are packaged folders containing a SKILL.md plus optional scripts, references and assets, downloadable and uploadable as .md, .zip or .skill files and shareable through Owner, Editor, Viewer and Use Only roles, where Use Only permits running a skill without visibility of its contents. Organization Skills lets admins centrally manage a shared skill library for the whole organization, including keeping it in sync with a GitHub repository, and Gumloop links public example skill repositories and follows the Claude Skills packaging convention. Two built-in system skills, skill-creator and gumcp-client, ship with every team. A Popular Skills carousel surfaces the most-used skills in a workspace, and a template library of prebuilt flows covers common patterns. Sourcedocs.gumloop.com skills and organization_skillsread 2026-08-31 |
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| Triggers & Channel Coverage | Full |
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Agents carry a Triggers section supporting scheduled and app event triggers, with schedules written in plain language and converted by an AI-powered scheduler rather than cron. An AI Managed toggle allows the agent to create, edit and manage its own triggers during a conversation, and a Create With AI path builds custom polling triggers that combine multiple services, query connected services for exact tool names and schemas, validate in an isolated sandbox and baseline state on first run. Webhook triggers give each agent a unique URL. Workflow triggers cover time-based runs with retry configuration plus Gmail, Slack, Teams, Airtable, Notion, Google Sheets and form events, and Outlook triggers fire on new mail or relative to calendar events. Triggers auto-disable with notification after repeated failures. Sourcedocs.gumloop.com triggers, ai_trigger_creation and agents pages, gumloop.com changelogread 2026-08-31 |
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| Model Flexibility & Routing | Full |
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Agents can use top models from every major provider, chosen in Agent Preferences at the top of the agent's configuration, with Recommended and other presets plus the full list, and new models usually arrive within a day of public release. Every model in the agent picker supports tool calling; models without tool calling appear only in workflow AI nodes, and several open-weight models including GPT-OSS 120B, Qwen3.5 397B and Kimi K2.6 are agent-exclusive. Open-source models are accessed through US-based providers under Zero Data Retention policies with a US-provider hosted badge, with data neither used for training nor retained after inference. Enterprise controls allow restricting which models teams can use. Sourcedocs.gumloop.com ai_models and gumloop.com enterprise pageread 2026-08-31 |
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| APIs, SDKs & MCP Extensibility | Full |
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The Gumloop API creates agents, starts chat sessions and triggers automations programmatically, with authentication and OAuth 2.0, Python and JavaScript SDKs, and endpoints to list, create and update agents and their immutable versions, attach skills and MCP servers, create sessions, send and queue messages, upload files, resolve pending approvals, and create, update, download and delete skills. A Gumloop CLI drives agents, sessions, MCP servers, Company Brain and skills from the shell, and the pricing page lists a Gumloop MCP among developer features. Each agent can also carry a webhook trigger URL. Custom MCP servers can also be added as connectors, which lets Gumloop call out to other tools. Sourcedocs.gumloop.com llms.txt API reference and CLI sections, gumloop.com/pricingread 2026-09-29 |
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| Testing, Debugging & Optimization | Full |
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Evaluations sit under each agent's Performance tab and score the agent's output. After every completed interaction an AI evaluator reads the full role-tagged transcript, including tool calls and results, and produces a grade, a pass or fail for each criterion with rationales, tags, extracted data points and optional sentiment, against quality criteria the customer configures. The overall grade is set deterministically from which criteria failed, and a Notify grade sends notifications by email or Slack. Evaluations re-run when a conversation continues and can be backfilled after criteria change. Skill validation, sandbox-validated AI-created triggers and independently testable subflows sit beside it. Sourcedocs.gumloop.com/core-concepts/evaluationsread 2026-09-29 |
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| Browser & Computer Use | Full |
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The Gumloop Chrome extension turns any browser action into an automation, recording any action taken in the browser and replaying it as a repeatable automation. It records actions on any website, replays recorded actions in Chrome and runs Gumloop automations on any webpage, for uses such as gathering and processing data from any webpage, automating tasks on websites that do not offer API access through Web Replays, and automating form filling and data entry, going beyond what traditional APIs allow. A separate web automation node handles authenticated sites and appears to be open only to some accounts. Sourcechromewebstore.google.com/detail/gumloop/hpkeijgchoedhhdfjdjlaimanpmbnhjmread 2026-09-29 |
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The Agentic Index coverage score grades every vendor Full, Partial or Not documented against the same 14 buyer facing capabilities, from public evidence only. Each capability links to how all vendors in the index score on it. How this evidence is graded
Product updates
App Rules in Gumloop 13.2.0 now run on a decisions model. Admins describe in plain language what a tool call must not do, and the model judges each call against that rule to block it, tag it, or hold it for human approval. The same release lets users approve a background subagent's requests from the main conversation in chat, Slack, iMessage or email.
Bears on: Human approval / guardrails
View sourceRelease 12.0.0 gives Gumloop agents their own browser. An agent can now open a real browser and click, type, sign in, fill forms and download files on any site, with or without a connector.
Bears on: Integrations
View sourceUsers can now text Gumball, Gumloop's personal agent, over iMessage, RCS or SMS to start a task, get replies in the same thread and approve steps by text. It is a public beta that admins can switch off by role.
Bears on: Human approval / guardrails
View sourcePricing
Pro from $37 a month after a 14 day free trial. Enterprise is custom.
Credits. Pro includes 20,000 a month across unlimited seats, and model tokens and paid API tool calls draw them down at $0.005 a credit, plus an 8% orchestration fee.
Included quota
Pro, from $37 a month, includes 20,000 credits a month, unlimited seats and teams, 5 concurrent workflow runs, 25 concurrent agent chats, one hosted MCP server, agent scoped connector policies and more than 35 models. Enterprise is custom and adds everything in Pro plus RBAC, audit logs, data exports, SCIM and SAML SSO, a virtual private cloud or private infrastructure, custom data retention rules, incognito mode, organization wide connector policies, a custom model proxy, on call or dedicated support and custom credit allocations.
What is public
Gumloop publishes two plans. Pro starts at $37 a month with 20,000 credits a month (7,400 plus 12,600 bonus) and unlimited agents, seats and teams, after a 14 day free trial. Enterprise is custom and adds VPC, SCIM and SAML, audit logs and connector policies across the organization. There is no Free tier.
Billing mechanics
Credits are metered at $0.005 each. Model tokens and paid API tool calls cost credits, plus an 8% orchestration fee on the list cost of each task. Bringing your own model key zeroes the token credits and raises the orchestration fee to 16%. Bringing your own key for MCP tool calls reduces them to a minimum of 1 credit each. Pro's 20,000 monthly credits do not roll over.
Cost watchouts
AI heavy flows use credits quickly. Advanced model calls (GPT-4 or Claude Opus) cost about 20 credits each, and enrichment costs about 60 credits a contact, so enriching 100 contacts uses about 6,001 credits, nearly a third of the Pro allowance in one run. The enrichment rate is in the docs, not on the pricing page. Loop mode multiplies node costs. There is no tier between Pro and Enterprise for mid market teams, and live chat support is Enterprise only.
Variable cost rationale
Credits meter the work. Model tokens and paid API tool calls draw credits at $0.005 each, plus an 8% orchestration fee, so spend grows with the nodes a flow uses, how often it runs and how large its loops are. A simple node costs about 1 credit, an advanced AI call about 20 and enrichment about 60 a contact. No token to credit rate is published for each model, so the burn of a new flow shows only once it runs. Pro's 20,000 monthly credits work as a cap. Agents stop when they run out, and pay as you go at $0.005 a credit stays off until it is enabled. Credits do not roll over. Bringing your own model key removes the token credits and raises the orchestration fee to 16%, the largest lever on cost.
Additional watchouts
Credits go quickly on heavy work. Enrichment runs at 60 credits a contact and advanced AI nodes at 20 credits, so bulk enrichment can drain Pro's monthly allowance. Bringing your own model key removes token credits, though the orchestration fee rises to 16%. The node and batch data model has a learning curve that favors technical users. There is no tier between Pro at $37 and custom Enterprise, and VPC deployment is Enterprise only.
Overage / add-ons
Agents stop when the monthly 20,000 credits run out. Pay as you go is off by default and, once enabled, bills $0.005 a credit. Credits do not roll over.
Sales call required
Mixed (some tiers require a call)
Free / trial
14 day free trial of Pro, and no free plan
Lowest paid plan
Pro at $37 per month, with 20,000 credits a month
Commercial notes
Gumloop was founded in 2023 as AgentHub by Max Brodeur-Urbas and Rahul Behal and went through YC W24. It has raised over $70 million, through a $3.1 million seed (First Round, July 2024), a $17 million Series A (Nexus, January 2025) and a $50 million Series B led by Benchmark (March 2026, with Shopify Ventures, YC and First Round participating). Customers include Shopify, Instacart (1,000+ users), Webflow, Ramp, Gusto and Samsara. Gumloop is built with AI at the core rather than as an add on and suits AI heavy batch workflows such as scraping, analysis and generation.
Key ambiguities
Token to credit conversion rates for AI models are not published, so what a flow will cost shows only after a month or two of real runs. The current plans are Pro from $37 a month and custom Enterprise, with no Free tier, while older breakdowns elsewhere cite retired tiers and figures.
Cancellation / refund
Pro bills monthly or annually (20% off annual, about $29.60 a month), with no cancellation or early termination fees and no penalty for plan changes. Enterprise contracts are custom, with multi year discounts through sales.
Support SLA / resale
Pro includes email support. Enterprise adds dedicated Slack support, on call or dedicated support and an optional embedded Gumloop expert.
Missing data
Per model credit rates are not published, and Enterprise is custom. The Free tier with 5,000 credits a month that older sources cite is not among the current plans.
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Alternatives to Gumloop
The closest documented capability profiles to Gumloop among agent builders tracked by Agentic Index, ordered by similarity on the same 14 point evidence the rankings use. No vendor pays for placement.
- StackAI13.5 / 14Matches Gumloop across all 14 documented capabilitiesGumloop vs StackAI →
- Camunda14.0 / 14Fuller documented coverage on Memory & State Persistence
- Flowable13.0 / 14A lighter documented profile than Gumloop
- FLOWX.AI14.0 / 14Fuller documented coverage on Memory & State Persistence
- GPTBots13.0 / 14A lighter documented profile than Gumloop
- n8n13.0 / 14A lighter documented profile than GumloopGumloop vs n8n →
Similarity is computed from each vendor's Agentic Index coverage score evidence, axis by axis, not from the totals. How this evidence is graded