Gumloop
Also known as: AgentHub, Gumstack, Gumball, GuMCP
Visual automation platform for building AI-powered pipelines and agents without code.
Gumloop is a no-code platform for building AI-powered automations and agents on a visual canvas. It sits in the gap between two familiar kinds of tool: those that generate content, like a chat assistant, and those that connect apps with simple triggers, like traditional workflow automators. Gumloop combines them, so a workflow does not just move data from one app to another but can reason about it, generate from it, and make decisions at each step. Builders drag, drop, and connect modular nodes to assemble processes that previously needed either custom code or a lot of manual effort.
What sets it apart from a basic if-this-then-that tool is that any step in a flow can be an AI model, OpenAI, Anthropic, or Google among them, doing real work: categorizing a support ticket, drafting personalized outreach, summarizing a document, or scoring a lead. Native web scraping pulls structured data straight from websites, and the platform handles batch and high-volume runs well, which makes it a fit for repeatable, defined work like enriching thousands of contacts, processing large document sets, or updating CRM records at scale. Automations can run manually, on a schedule, or fire from webhooks and other conditions.
Gumloop connects to a wide range of business applications across CRM, sales, support, and productivity, and supports the Model Context Protocol for plugging into AI tools and data sources. Its center of gravity tends to be operations, marketing, sales, and research teams that have clearly mappable, repetitive processes. The tradeoff of its node-based model is that it rewards people who can lay out a process as explicit steps rather than expecting the AI to infer everything.
For organizations, Gumloop layers on governance through a control plane it calls Gumstack: a single logging and analytics layer that traces every tool call, scoped access controls for shared credentials and secrets, integration with a team's identity provider, and policies that restrict which models can be used and cap spend. It can run on Gumloop's own secure infrastructure or inside a customer's private cloud, does not use customer data to train models, and is compliant with SOC 2 Type II and GDPR.
Vendor details
Canonical URL
https://www.gumloop.com
Category
Agent builder
Subcategory
Visual automation canvas with agents, self-improving skills and browser replay
Funding status
Independent and venture-backed. Raised a $50 million Series B led by Benchmark in 2026 to expand the automation and agent platform, per third-party coverage; not confirmed from a first-party announcement this pass. Founded 2023 as AgentHub, originally a browser interface to AutoGPT, before shifting to a visual workflow builder. Named customers reported include Shopify, Ramp, Gusto, Samsara and Instacart.
Company status
independent
Use cases & customers
Primary use cases
Target customers
Deployment options
Integrations
Connectors are the primary agent configuration surface, covering Gmail, Salesforce, Slack, Notion and 150+ more, with an All tab for Gumloop-managed and customer-added connectors and a Custom tab for custom MCP servers the customer has added. Connectors authenticate by API key as well as OAuth, individual tools within an integration can be restricted, and a Tool Discovery toggle governs whether the agent finds tools itself. Company Brain attaches knowledge sources whole or at file and folder level and keeps them synced, searched automatically when a question touches internal knowledge. Models come from every major provider with three presets, agent-exclusive open-weight options, and open-source inference routed through US-based providers under Zero Data Retention. Skills call connected integrations directly from Python in the agent sandbox through the gumcp-client library. Each agent can carry a unique webhook URL, and enterprise entitlements include MCP server hosting with Gumstack maintaining a live inventory of MCP servers in use. A Chrome extension records and replays browser actions for sites with no API.
In practice
Your weekly competitor check is manual: gather titles, find content gaps, draft ideas, drop them in a sheet. Gumloop chains those steps on a canvas where an AI node does the reasoning and the rest runs on schedule.
Zapier moves your data but can't reason about it. Gumloop lets any step in a workflow be an AI model that categorizes, summarizes, or scores, so you can automate sales-ops work like enriching and qualifying leads at volume.
Your org needs to give teams AI automation without losing control. Gumloop's Gumstack adds a single audit and analytics layer, scoped credentials, model and spend policies, and the option to run inside your own private cloud.
Sources & related URLs
Related / legacy domains
Research sources
Agentic Index coverage score
13.5 / 14 capabilities · 96%
| Integrations & Tool Calling | Full |
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Connectors are documented as the integrations an agent connects to, including Gmail, Salesforce, Slack, Notion and 150+ more, with an All tab covering Gumloop-managed and customer-added connectors and a Custom tab filtering to custom MCP servers. The vendor states the connectors added determine what the agent can access. A Tool Discovery toggle controls automatic tool finding, and tools within an integration can be restricted individually. Connectors support API key authentication as well as OAuth. The gumcp-client system skill lets skill scripts call connected integrations directly from Python using a server__tool_name convention, with a list_tools script for discovering available tools. Changelog entries show continuing connector expansion across DocuSign, Trello, Google Docs, Google Drive and Gong. Sourcedocs.gumloop.com agents and skills, gumloop.com changelogread 2026-08-31 |
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| Workflow Orchestration | Full |
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Subagents are documented as letting an agent delegate to other agents instead of handling everything in one conversation. An Agent node embeds an agent inside a workflow, receiving a prompt from upstream nodes and returning output downstream, and supports Loop Mode for batch processing with the documented caveat that each iteration starts a new conversation unless conversation IDs are tracked. Workflows supply branching, conditional logic and loops, and subflows are reusable modular components callable from other flows and testable independently. Triggers start workflows on schedule, webhook, event or manually, and workflows and agents can invoke each other. Sourcedocs.gumloop.com agent_node, agents and triggers pagesread 2026-08-31 |
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| Knowledge Grounding & RAG | Full |
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Company Brain is documented as connecting knowledge sources, keeping them synced, and giving agents company knowledge to search. Sources are attached whole through + Source or drilled into at the level of exact files and folders, and when a question touches internal knowledge the agent searches automatically, shown in chat as Searching Company Brain, and can open a full document for more context. Sync coverage extends to connected services, with Gong call recaps and transcripts added per the changelog. Knowledge is configured per agent alongside Connectors, Skills, Subagents and Triggers. Sourcedocs.gumloop.com core concepts agents and gumloop.com changelogread 2026-08-31 |
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| Human Oversight & Guardrails | Full |
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Agents raise pending approval and input requests, and the vendor's changelog records widening rejection rights from the named recipient to anyone who can chat with the agent. Enterprise controls require human approval before expensive actions, alongside per-agent, per-team and organization-wide budgets and quota controls. Per-tool authorization policies and restriction of which tools an integration can expose limit what an agent may do, connectors blocked by organization policy display as restricted with an on-the-spot access request, and skill creation can be disabled for a custom role so agents cannot save new skills. Skill Editing and Creation is a per-agent toggle. Sourcegumloop.com enterprise page and changelog, docs.gumloop.com skillsread 2026-08-31 |
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| Security, Identity & Governance | Full |
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The vendor states compliance with SOC 2 Type II and GDPR with a trust centre at trust.gumloop.com. Documented controls include role-based and attribute-based access control, per-tool authorization policies, full traceability with every call tied to a specific user, agent or service principal, a live inventory of every MCP server in use, and centrally managed secrets that never sit in plaintext locally. Identity platform integration extends the customer's identity system of record to agents, with SCIM provisioning and per-group permission ACLs. Enterprise controls add restriction of which models teams may use, connector restriction by organization policy with request-access, and per-agent, per-team and organization-wide budgets and quotas. Sourcegumloop.com security solutions page, enterprise page and changelogread 2026-08-31 |
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| Observability & Auditability | Full |
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Gumstack is documented as tracing every tool call through a single logging and analytics layer, with every call tied to a specific user, agent or service principal and detailed audit trails capturing where data is flowing across the organization. It provides a live inventory of MCP servers in use and extends visibility to agents running outside Gumloop. Organization-wide credit usage is tracked in real time with per-agent and per-team budget attribution, and agents can pull credit usage and run history reports via data export tools. Skills carry file-level version history naming the editing agent plus an activity timeline of views, script runs and edits. Sourcegumloop.com enterprise and security pages, docs.gumloop.com skills, gumloop.com changelogread 2026-08-31 |
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| Memory & State Persistence | Full |
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Skills are documented as reusable instruction packs the agent can read, follow, improve and create on its own, with Skill Editing and Creation enabled by default so an agent updates the relevant skill after a user correction and applies it in later conversations. The vendor documents a compound effect in which a skill grows from a basic template to a full playbook over months through normal usage, with a worked example of an agent creating a skill to retain a described weekly process. Skill changes are saved automatically at the end of an agent turn, with file-level version history in an Edits tab recording what changed, when, and which agent changed it, plus usage tracking and an Activity timeline. The vendor states explicitly that skills are not conversation memory and must be reloaded when relevant. Sourcedocs.gumloop.com core concepts skillsread 2026-08-31 |
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| Deployment & Data Residency | Full |
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The vendor states Gumloop can run as managed SaaS or be deployed into the customer's own cloud as a VPC in the region of their choice, with data remaining in infrastructure the customer controls, and that for private infrastructure Gumloop deploys and operates the full stack inside that cloud. Gumstack can equally run on Gumloop's infrastructure or inside the customer's own VPC. Enterprise materials list virtual private cloud deployment and MCP server hosting among enterprise entitlements. Open-weight model inference is routed through US-based providers under Zero Data Retention with no post-inference storage. Sourcegumloop.com security solutions page, enterprise page and docs.gumloop.com ai_modelsread 2026-08-31 |
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| Prebuilt Agents, Templates & Packs | Full |
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Skills are packaged folders containing a SKILL.md plus optional scripts, references and assets, downloadable and uploadable as .md, .zip or .skill files and shareable through Owner, Editor, Viewer and Use Only roles, where Use Only permits running a skill without visibility of its contents. Organization Skills lets admins centrally manage a shared skill library for the whole organization including keeping it in sync with a GitHub repository, and the vendor links public example skill repositories and notes compatibility with the Claude Skills packaging convention. Two built-in system skills, skill-creator and gumcp-client, ship with every team. A Popular Skills carousel surfaces the most-used skills in a workspace, and a template library of prebuilt flows covers common patterns. Sourcedocs.gumloop.com skills and organization_skillsread 2026-08-31 |
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| Triggers & Channel Coverage | Full |
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Agents carry a Triggers section supporting scheduled and app event triggers, with schedules written in plain language and converted by an AI-powered scheduler rather than cron. An AI Managed toggle allows the agent to create, edit and manage its own triggers during a conversation, and a Create With AI path builds custom polling triggers that combine multiple services, query connected services for exact tool names and schemas, validate in an isolated sandbox and baseline state on first run. Webhook triggers give each agent a unique URL. Workflow triggers cover time-based runs with retry configuration plus Gmail, Slack, Teams, Airtable, Notion, Google Sheets and form events, and Outlook triggers fire on new mail or relative to calendar events. Triggers auto-disable with notification after repeated failures. Sourcedocs.gumloop.com triggers, ai_trigger_creation and agents pages, gumloop.com changelogread 2026-08-31 |
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| Model Flexibility & Routing | Full |
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The vendor states agents have access to top models from every major provider, chosen in Agent Preferences at the top of the agent's configuration, with Recommended, and other presets plus the full list, and new models usually available within a day of public release. Every model in the agent picker supports tool calling; models without tool calling appear only in workflow AI nodes, and several open-weight models including GPT-OSS 120B, Qwen3.5 397B and Kimi K2.6 are agent-exclusive. Open-source models are accessed through US-based providers under Zero Data Retention policies with a US-provider hosted badge, with data neither used for training nor retained after inference. Enterprise controls allow restricting which models teams can use. Sourcedocs.gumloop.com ai_models and gumloop.com enterprise pageread 2026-08-31 |
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| APIs, SDKs & MCP Extensibility | Full |
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Each agent can be given a webhook trigger with a unique URL so an external form, alert or product event can start a run with the data it sends. Custom MCP servers are added through the Connectors picker under a dedicated Custom tab, MCP server hosting is listed among enterprise entitlements, and Gumstack maintains a live inventory of every MCP server in use. Skills are portable packages downloadable and uploadable as .md, .zip or .skill files, and organization skill libraries can be kept in sync with a GitHub repository. An agent code sandbox executes Python and JavaScript with a gumcp-client library for calling connected integrations, and data export tools expose credit usage and run history. No public REST API or SDK documentation was reached this pass. Sourcedocs.gumloop.com agents, skills and organization_skills, gumloop.com changelog and enterprise pageread 2026-08-31 |
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| Testing, Debugging & Optimization | Partial |
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Skill validation reports malformed frontmatter, name mismatches and instructions exceeding the 500-line soft limit, with saving skipped rather than corrupting the previous version. A file viewer offers Preview, Edit and Local Changes diff modes with a single commit creating one new version, and an Edits tab records file-level history with rollback. Documented failure modes include concurrent-edit races where the last write wins and skill changes lost when a conversation ends abnormally. Subflows can be tested independently, and AI-created triggers are validated in an isolated sandbox against real data before saving. No evaluation, scoring, regression or benchmarking capability appears in the agent or skills documentation. Sourcedocs.gumloop.com skills and ai_trigger_creationread 2026-08-31 |
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| Browser & Computer Use | Full |
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The vendor's published Chrome extension is described as turning any browser action into an automation, recording any action taken in the browser and replaying it as a repeatable automation. Stated capabilities are recording actions on any website, replaying recorded actions in Chrome, and running Gumloop automations on any webpage, with stated uses of gathering and processing data from any webpage, automating tasks on websites that do not offer API access via Web Replays, and automating form filling and data entry. The vendor frames this as going beyond traditional API limitations. A separately referenced web automation node handles authenticated sites and appears to be access-gated. Gumloop Chrome extension listing and vendor forum 2026-08-31 Sourcechromewebstore.google.com/detail/gumloop/hpkeijgchoedhhdfjdjlaimanpmbnhjmread 2026-08-31 |
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The Agentic Index coverage score grades every vendor Full, Partial or Unable to verify against the same 14 buyer facing capabilities, from public evidence only. Each capability links to how all vendors in the index score on it. How this evidence is graded
Recent platform changes
Gumloop released version 10.13.0, introducing the ability to sync organizational agent skills directly from GitHub repositories. The update also expands the Company Brain feature to ingest knowledge from any connector, adds a Reddit Ads MCP integration, and supports secure RSA key-pair authentication for Snowflake.
Bears on: Integrations
View sourceAgent Chat Evaluations let teams define criteria and automatically grade agent chats.
Bears on: Observability / auditability
View sourceHuman-in-the-loop for agents lets agents pause mid-task to request approval before running a tool, or ask a question with options, then resume where they left off in agent chats and Slack.
Bears on: Human approval / guardrails
View sourcePricing
From $37/mo · free tier (5,000 credits)
credits
Included quota
Free ($0): 5,000 credits/mo, 1 seat, 1-2 active triggers, ~2 concurrent runs, Gummie Agent, unlimited nodes/flows, forum support. Pro ($37/mo, ~$29.60 annual): 20,000+ credits/mo, UNLIMITED seats, unlimited triggers, ~4 concurrent runs, webhooks, BYO API key, custom nodes, email support. Enterprise (custom): everything in Pro + RBAC, audit logs, data exports, SCIM/SAML SSO, virtual private cloud/private infrastructure, custom rules, incognito mode, on-call/dedicated support, custom credit allocations.
What is public
Gumloop (gumloop.com - no-code AI workflow-automation platform, visual node-based canvas; YC W24, $70M+ raised incl. a $50M Series B led by Benchmark, March 2026; used by Shopify, Instacart, Webflow, Ramp) has a streamlined three-tier, credit-based structure: Free ($0 - 5,000 credits, 1 seat, ~2 concurrent runs, forum support), Pro ($37/mo - 20,000+ credits, UNLIMITED seats, more concurrency, webhooks, BYO API key; ~$29.60/mo with 20% annual discount), and Enterprise (custom - RBAC, audit logs, SSO/SCIM, VPC/private infra). Note: the old Solo/Team tiers were retired into this Free/Pro/Enterprise lineup.
Billing mechanics
Credit-metered: every workflow execution costs a base 1 credit PLUS per-node costs that scale with complexity - simple/connector nodes 1-3 credits, standard AI calls ~2 credits, advanced AI (GPT-4/Claude Opus) ~20 credits, and ENRICHMENT ~60 credits per contact/row. Loop mode multiplies (a 60-credit node over a 10-item list = 600 credits). BYO API key drops AI-node cost to 1 credit. nodes are free. Failed mid-run workflows only charge for executed nodes. Plans renew monthly; paid tiers get 20% off annual.
Cost watchouts
Credit math is the trap - AI-heavy flows burn fast: advanced-model calls (GPT-4/Claude Opus) cost ~20 credits each and ENRICHMENT is ~60 credits PER CONTACT (enriching 100 contacts = ~6,001 credits, nearly a third of the Pro plan in one run), and this is buried in docs, not the pricing page; loop mode multiplies node costs; a 50-page PDF summarized with Claude Opus can eat 3,000-5,000 credits per run; the Pro-to-Enterprise jump leaves NO mid-tier for mid-market; live chat is Enterprise-only
Variable cost rationale
Usage-driven and genuinely hard to predict - spend scales with which NODES a flow uses (1 credit for simple, 20 for advanced AI, 60 for enrichment) x run frequency x loop size; BYO API key (AI node to 1 credit) is the biggest lever to control cost; without published token-to-credit rates, budgeting requires baselining
Additional watchouts
Credit-based pricing is unpredictable - enrichment (60 credits/contact) + advanced-AI nodes (20 credits) burn Pro credits shockingly fast (offload bulk enrichment to a dedicated tool; feed clean data in for AI steps); steep-ish learning curve (node/batch-data paradigm favors technical users); 130 integrations vs Zapier's thousands; no mid-tier between Pro ($37) and custom Enterprise; cloud-only (VPC is Enterprise); use BYO API keys to cut AI costs
Overage / add-ons
No automatic shutoff at the credit limit - workflows keep running and accrue OVERAGE at $0.005/credit (e.g., 15,000 credits over = $75), so monitor usage to avoid surprise bills. Higher needs move to Enterprise for custom credit allocations. Annual billing (20% off) is the main discount; no published prepay tiers beyond that.
Sales call required
Mixed (some tiers require a call)
Free / trial
Free
Lowest paid plan
$37/mo
Commercial notes
YC W24 (founded 2023 as AgentHub, Max Brodeur-Urbas & Rahul Behal); $70M+ raised - $3.1M seed (First Round, July 2024), $17M Series A (Nexus, Jan 2025), $50M Series B led by Benchmark (March 2026, Shopify Ventures/YC/First Round participating); customers include Shopify, Instacart (1,000+ users), Webflow, Ramp, Gusto, Samsara; positioned as an AI-NATIVE Zapier alternative (AI is the core, not an add-on) - best for AI-heavy batch workflows (scraping, analysis, generation); competes with Lindy, Make, n8n, Zapier, Relay, Relevance AI, Vellum
Key ambiguities
Lots of STALE pricing online - many breakdowns cite deprecated 'Solo'/'Team' tiers or wrong numbers (free credits as 2,000 vs current 5,000; phantom $97/$197/$497 or $244 Team plans); current official structure is Free (5,000 credits) / Pro $37 (20,000+, unlimited seats) / Enterprise custom; exact token-to-credit conversion rates for AI models aren't published, so precise cost forecasting needs 1-2 months of real runs
Cancellation / refund
Free plan (no card, 5,000 credits/mo); Pro self-serve monthly or annual (20% off annual, ~$29.60/mo; no cancellation/early-termination fees on standard tiers); plan changes allowed without penalty; overage billed at $0.005/credit; Enterprise custom-contracted (multi-year discounts via sales)
Support SLA / resale
Forum/community support (Free); email support (Pro); Team/Enterprise add real-time/Slack + on-call/dedicated support; Enterprise adds RBAC, audit logs, SCIM/SAML SSO, VPC/private infrastructure, custom data retention, incognito mode; 130+ native integrations + MCP nodes; model-agnostic per-node (GPT/Claude/Gemini/DeepSeek); Gumstack observability; Chrome extension; cloud-only
Missing data
Exact token-to-credit conversion rates for AI models aren't published (forecast needs 1-2 months of real runs); free-credit count is cited as 5,000 (current) vs 2,000 (older); Enterprise is custom (budget ~15-25% of subscription for implementation per industry norms). Seed 'Free (5k credits, 1 seat); Pro from $37/mo (20k+ credits, unlimited seats); Enterprise custom; 20% off annual' is accurate and current - note the deprecated Solo/Team tiers some sources still cite, and that enrichment costs ~60 credits/contact.
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Alternatives to Gumloop
The closest documented capability profiles to Gumloop among agent builders tracked by Agentic Index, ordered by similarity on the same 14 point evidence the rankings use. No vendor pays for placement.
- Latenode13.0 / 14A lighter documented profile than Gumloop
- FLOWX.AI13.5 / 14Fuller documented coverage on Testing, Debugging & Optimization
- StackAI13.5 / 14Fuller documented coverage on Testing, Debugging & OptimizationGumloop vs StackAI →
- AutoGPT12.0 / 14A lighter documented profile than Gumloop
- Dify12.0 / 14A lighter documented profile than Gumloop
- OutSystems13.0 / 14Fuller documented coverage on Testing, Debugging & Optimization
Similarity is computed from each vendor's Agentic Index coverage score evidence, axis by axis, not from the totals. How this evidence is graded