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ControlUp

Also known as: ControlUp ONE, Pulse AI, ControlUp Technologies LTD, controlup.com

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Entry priceNot public; free trial, then quotedFull pricing detail

Digital employee experience and autonomous endpoint management platform whose Pulse AI engine detects, explains and remediates endpoint and workspace issues in real time, with an in-console AI Assistant that runs approved multi-step actions, on-device self-service, low-code workflows, a public API and an MCP server.

ControlUp is a digital employee experience and autonomous endpoint management platform whose Pulse AI engine turns real-time telemetry from every desktop, virtual desktop, Cloud PC, SaaS application and network into detection, diagnosis and remediation. ControlUp ONE watches the estate continuously, learns what normal looks like across devices and groups to suppress expected activity, surfaces meaningful anomalies, explains them and then either guides IT to a fix or runs it automatically under IT-defined policy.

Pulse AI Assist is a natural-language agent inside every console module that interprets intent, correlates data across modules and runs multi-step actions, prompting the user for approval before any action and only ever doing what that user's own permissions allow; Pulse AI Resolve brings self-service and proactive detection to the employee's device through the Connect client, resolving common issues conversationally and escalating the rest with full diagnostic context into a prepopulated ServiceNow ticket.

A low-code workflow builder, a public Script Library of ready-to-run remediation actions, triggers with schedules, a public REST API and an MCP server for the customer's own agents make the platform programmable, and ControlUp for Compliance, Apps, VDI and DaaS IQ extend it to patching, SaaS monitoring, virtual desktops and Azure Virtual Desktop cost control. AI processing stays in the region of the customer's deployment and models are drawn from Azure AI Foundry. ControlUp Technologies LTD is a private company.

Vendor details

Canonical URL

https://www.controlup.com

Category

Enterprise operations agent

Subcategory

Agentic AI for digital employee experience and endpoint management

Funding status

Independent, headquartered in San Francisco with engineering roots in Israel, founded in 2010 by Asaf Ganot and Yoni Avital and now led by chief executive Jed Ayres. ControlUp is backed by Jerusalem Venture Partners, whose founder Erel Margalit chairs its board, and by K1 Investment Management. It surpassed one hundred million dollars in annual recurring revenue in April 2026 at a valuation above one billion dollars, and serves nearly two thousand organizations including more than a third of the Fortune 100.

Company status

independent

Use cases & customers

Primary use cases

digital employee experience monitoringautonomous endpoint managementvirtual desktop and Cloud PC optimizationIT self healing and remediation

Target customers

IT operations and end user computing teamsvirtual desktop and Cloud PC administratorslarge enterprises and Fortune 100 companies

Deployment options

SaaScloudhybrid

Integrations

Native integrations and solution pages for Microsoft, Citrix, Omnissa, Amazon, ServiceNow, IGEL, Nerdio, Parallels and Intel, hypervisor and gateway coverage (VMware, Nutanix, Microsoft, Citrix, NetScaler) and thin clients (IGEL, Stratodesk, Unicon, Chrome OS); Pulse AI Resolve escalates into prepopulated ServiceNow tickets; a public REST API and PowerShell cmdlets cover the platform, devices, VDI triggers, workflows, synthetic monitoring and DaaS IQ; the ControlUp MCP server lets a customer's own AI agents invoke ControlUp tools.

In practice

Your service desk drowns in tickets for slow desktops, app crashes, and login failures across a sprawling virtual and physical estate. ControlUp's Pulse AI detects and resolves many of these issues automatically before employees are affected.

IT spends hours on manual investigation, hopping between tools to find a root cause. ControlUp correlates real time signals across endpoints, apps, and networks, suppresses the noise, and surfaces the root cause with the best next step.

You want automation but fear giving AI free rein over employee devices. ControlUp's Advanced Orchestration runs self healing actions and employee self service under IT defined guardrails, so remediation stays controlled and auditable.

Agentic Index coverage score

10.0 / 14 capabilities · 71%

Integrations & Tool Calling Full

Pulse AI Resolve generates a prepopulated ServiceNow ticket on escalation, the ServiceNow integration and a named technology catalog (Microsoft, Citrix, Omnissa, Amazon, IGEL, Nerdio, Parallels, Intel, thin-client vendors) are on the pricing and solutions pages, Workflows carries its own integrations list in the API, and device actions and scripts run on the customer's endpoints and cloud hosts through the platform's own agents.

Sourcecontrolup.com/platform/ai-powered-it-self-serviceread 2026-09-08

Workflow Orchestration Full

The AI Assistant is described as an orchestrator interpreting intent and executing complex multi-step actions across platform, synthetic monitoring and workflow areas, and the platform carries a named workflow runtime (Workflows: flows, runs, forms and integrations in the API; the low-code automation workflow builder on every plan) through which Pulse AI runs guided or autonomous remediation, a detect-decide-resolve loop with a documented engine beneath it.

Sourcesupport.controlup.com/v1/docs/ai-assistantread 2026-09-08

Knowledge Grounding & RAG Partial

Pulse AI grounds answers on the customer's live and historical environment data queried across modules over MCP, on ControlUp's own public knowledge base, and on files a user attaches per conversation. The persistent structure it queries is operational telemetry held in the platform's data indices. No index over the customer's own documents, runbooks or knowledge base is documented, and whether the Self-Service Hub can ground on the customer's own knowledge sources is not stated.

Sourcesupport.controlup.com/v1/docs/ai-assistantread 2026-09-08

Human Oversight & Guardrails Full

The AI Assistant prompts the user for approval before running any action, actions require both the Allow AI Assistant Actions permission and the permission for the specific action, the assistant can only do what the user could already do in the product UI, and administrators can disable it per user or role; Pulse AI remediation runs as guided workflows or autonomously by policy with IT-defined guardrails. This is the vendor's own approval and permission surface.

Sourcesupport.controlup.com/v1/docs/ai-assistantread 2026-09-08

Security, Identity & Governance Full

ControlUp lists SOC 2 audited by EY (type unstated on the page), a public SOC 3 report, CSA STAR Level 1, ISO 27001, 27017, 27018 and 27701 with certificates linked, FIPS 140-2 validated modules and FedRAMP authorization in progress, with an AI security white paper on the trust center. Access runs through SAML sign-on and SSO groups, role-based access control with custom roles, an IP allowlist and an audit log, all exposed in the public API, and AI queries and actions execute under the user's exact permissions.

Sourcecontrolup.com/controlling-your-securityread 2026-09-08

Observability & Auditability Partial

The vendor's own platform keeps an audit log exposed through the public API, workflow flow runs carry a queryable status, and every AI Assistant response shows the data sources and analysis used. The same FAQ says query history sits in audit logs for 90 days in one answer and that queries are not currently saved in audit logs in another, with conversation history described as in progress, so the agent's reasoning cannot yet be reconstructed after the fact.

Sourcesupport.controlup.com/v1/docs/ai-assistantread 2026-09-08

Memory & State Persistence Partial

Follow-up prompts within the same topic carry context inside an AI Assistant conversation. The vendor states that conversations are not currently saved and that conversation history is still being built, and Pulse AI's learning of normal patterns, naming conventions and best remediation steps is learning absorbed into the product rather than a memory layer.

Sourcesupport.controlup.com/v1/docs/ai-assistantread 2026-09-08

Deployment & Data Residency Full

AI data is processed in the same region as the customer's ControlUp deployment, with US and EU named, and the vendor states it never crosses the geographic boundaries specified in the service agreement, so a buyer with a different requirement gets a different answer; on-device agents on the customer's endpoints are the edge of the same deployment. How the region is selected is not documented.

Sourcesupport.controlup.com/v1/docs/ai-assistantread 2026-09-08

Prebuilt Agents, Templates & Packs Full

A public Script Library is a browsable catalog of ready-to-run remediation and diagnostic scripts a customer adopts as-is (linked from every page's Tools menu and enumerated by the Scripts endpoint in the API), remediation actions and scripts are included on every plan, and Pulse AI ships its own remediations for common issues.

Sourcecontrolup.com/scriptsread 2026-09-08

Triggers & Channel Coverage Full

The API exposes triggers, trigger schedules and trigger scripts for VDI and DaaS, device alerts and synthetic-monitoring alert policies, Pulse AI Resolve alerts end users on their desktop when thresholds are breached and Pulse AI Insights surfaces anomalies, and work reaches the assistant in-console, through the on-device Connect client and through ServiceNow escalation.

Sourceapi.controlup.io/referenceread 2026-09-08

Model Flexibility & Routing Partial

The vendor discloses that the AI Assistant uses a variety of models from Azure AI Foundry, optimized for different types of queries and analysis and hosted in Microsoft's enterprise environment, which is vendor-side routing across more than one model. No customer or admin choice of model is documented.

Sourcesupport.controlup.com/v1/docs/ai-assistantread 2026-09-08

APIs, SDKs & MCP Extensibility Full

A public, readable API reference for ControlUp's own platform at api.controlup.io covers organizations, users, roles, SAML, SSO groups, audit log, events and alerts, device actions and scripts, VDI triggers with schedules, workflow flows and runs, synthetic monitoring and DaaS IQ, with customer-generated keys that inherit the user's permissions, plus PowerShell cmdlets; alongside it the ControlUp MCP server lets a customer's own licensed agents invoke ControlUp product tools and operations.

Sourceapi.controlup.io/referenceread 2026-09-08

Testing, Debugging & Optimization Not documented

No customer-facing way to evaluate a change to the AI Assistant, a workflow or a Pulse AI remediation is documented. The vendor's monitoring of the assistant's accuracy and response quality is its own practice, synthetic monitoring tests measure the customer's applications, DaaS IQ's validate-VM-settings check validates a deployment configuration, and App Profiler and ROI tooling measure the customer's estate rather than the agents.

Sourcesupport.controlup.com/v1/docs/ai-assistantread 2026-09-08

Browser & Computer Use Not documented

Agents act on endpoints through ControlUp's own installed agents, scripts and API actions, and the AI Assistant operates the ControlUp platform itself; Live Remote Management and Remote Assist are a human administrator controlling an endpoint through the vendor's console, not an agent operating a browser, desktop or computer.

Sourcecontrolup.com/pricingread 2026-09-08

The Agentic Index coverage score grades every vendor Full, Partial or Not documented against the same 14 buyer facing capabilities, from public evidence only. Each capability links to how all vendors in the index score on it. How this evidence is graded

Recent platform changes

2026-09-16·Observability / auditabilityVerified

ControlUp introduced Pulse AI Insights, which analyzes digital workplace telemetry to set baselines, detect deviations and prioritize operational issues.

Bears on: Observability / auditability

View source
2026-08-25·Agent capabilityVerified

ControlUp introduced Pulse AI Assistant, an AI-powered conversational interface designed for IT operations. The assistant provides instant insights and can execute secure, governed actions directly within the platform.

Bears on: Workflow orchestration

View source
2026-08-02·Deployment / data residencyVerified

ControlUp released Agent ONE in beta, introducing a unified deployment method for its products. This new architecture replaces the need to deploy separate agents for Desktops and VDI environments.

Bears on: Deployment / data residency

View source
View all 5 changes for ControlUp →Tracked since Jul 2026 · Verified from public vendor sources

Pricing

Not public; free trial, then quoted

enterprise subscription scaled to endpoints or devices under management

Trial available

Included quota

ControlUp ONE is a unified platform license bundling Desktops, Apps, Compliance and VDI with the AI Assistant for IT Operations and one year of history. ControlUp for Desktops and ControlUp for VDI each come in Essential and Advanced tiers, with the low-code automation workflow builder, remediation actions and scripts, and synthetic proactive testing listed on both product lines; a Desktops Advanced Cloud PC bundle covers physical desktops and Cloud PCs on one license; DaaS IQ is a separate autoscaling and cost product for Azure Virtual Desktop. No feature carries a price.

What is public

The pricing page publishes the plan structure and feature-by-tier tables (ControlUp ONE unified license; ControlUp for Desktops and ControlUp for VDI in Essential and Advanced tiers; Apps and Compliance add-ons; a Desktops Advanced Cloud PC bundle; DaaS IQ) and a free-trial call to action on every plan, but no rate; the AI Assistant documentation publishes the interaction-credit model and 5,000-interaction top-up packs without a price.

Billing mechanics

Sold as platform licenses: ControlUp ONE (Desktops, Apps, Compliance and VDI in one license), or ControlUp for Desktops and ControlUp for VDI in Essential and Advanced tiers with Apps and Compliance as add-ons, plus DaaS IQ; quotes through sales or the reseller and MSP partner programs. The AI Assistant is licensed to an organization with interaction credits set by license level, each substantive message counting as one interaction, and additional packs of 5,000 interactions can be purchased from the Subscriptions page.

Cost watchouts

ControlUp for Apps and ControlUp for Compliance are add-ons to ControlUp for Desktops (Apps requires the Advanced tier); Essential tiers keep one month of historical troubleshooting data against one year on Advanced and ControlUp ONE; the AI Assistant is licensed separately with an interaction-credit allotment by license level and credit packs of 5,000 interactions sold on top, with a stated limit of 10 messages per user per 3 hours.

Variable cost rationale

Typically priced per endpoint or device under management, so cost grows as the managed estate of desktops, virtual workspaces, and Cloud PCs expands.

Additional watchouts

Confirm whether pricing is per endpoint or per device, how modules like compliance and unified communications monitoring price, and how cost scales as the estate grows.

Sales call required

Yes, required for paid access

Free / trial

Free trial available; enterprise pricing quoted

Key ambiguities

No numeric rate is published for any plan or add-on; the unit of pricing (per endpoint, device or user) is not stated on the pricing page; AI Assistant interaction-credit allotments by license level are described but not quantified; the trial length is not stated.

Agentic Index verified 2026-09-08

Alternatives to ControlUp

The closest documented capability profiles to ControlUp among enterprise operations agents tracked by Agentic Index, ordered by similarity on the same 14 point evidence the rankings use. No vendor pays for placement.

  • monday.com9.0 / 14A lighter documented profile than ControlUp
  • Clio10.5 / 14Fuller documented coverage on Knowledge Grounding & RAG and Observability & Auditability
  • Coupa9.5 / 14Fuller documented coverage on Knowledge Grounding & RAG
  • Coworker11.5 / 14Fuller documented coverage on Knowledge Grounding & RAG and Observability & Auditability
  • Ironclad9.5 / 14Fuller documented coverage on Knowledge Grounding & RAG
  • Legora10.5 / 14Fuller documented coverage on Knowledge Grounding & RAG and Observability & Auditability

Similarity is computed from each vendor's Agentic Index coverage score evidence, axis by axis, not from the totals. How this evidence is graded

Head to head

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