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ControlUp

Also known as: ControlUp ONE, Pulse AI

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Enterprise operations agentindependentVerified 2026-07-07

Agentic AI platform for digital employee experience and Autonomous Endpoint Management whose Pulse AI engine detects, decides, and resolves endpoint and workspace issues in real time, moving IT from reactive troubleshooting toward self healing operations across desktops, virtual workspaces, and Cloud PCs.

ControlUp, headquartered in San Francisco with engineering roots in Israel, is an agentic AI platform for digital employee experience and what it calls Autonomous Endpoint Management, using AI to help digital workspaces run themselves. Founded in 2010 by Asaf Ganot and Yoni Avital and now led by chief executive Jed Ayres, it is backed by JVP and K1 Investment Management, surpassed one hundred million dollars in annual recurring revenue in April 2026 at a valuation above one billion dollars, and has been named a Leader in the Gartner Magic Quadrant for Digital Employee Experience Management Tools for three consecutive years. Nearly two thousand organizations, including more than a third of the Fortune 100, rely on it to keep their technology running smoothly.

The platform, ControlUp ONE, watches every endpoint, desktop, application, and network in real time across physical devices, virtual desktops, Cloud PCs, SaaS apps, and unified communications, and its agentic engine, Pulse AI, turns that visibility into action. Pulse AI continuously analyzes real time patterns, suppresses expected activity so only what matters surfaces, performs root cause analysis, and then either guides IT to the right next step or takes the action automatically, moving teams from reactive troubleshooting to self healing operations. Advanced Orchestration adds low code workflows, self healing actions, and employee self service, all governed by IT defined guardrails, while a Script Library and App Profiler provide reusable building blocks. Native integrations span Microsoft, Citrix, Omnissa, Amazon, ServiceNow, IGEL, Parallels, and Intel, and unified communications monitoring gives deep visibility into Microsoft Teams and Zoom. The result is a detect, decide, and resolve loop that aims to fix issues before they reach an employee or become a support ticket.

ControlUp is a mature, category leading platform focused on the digital workplace and end user computing rather than production site reliability, and its scoring reflects deep strengths in observability, orchestration, and guardrailed automation alongside a proprietary model and endpoint centric action rather than a browser driving agent. It manages physical, virtual, and cloud environments and offers a free trial with enterprise, quote based pricing. For an IT organization managing a large, complex estate of desktops, virtual workspaces, and Cloud PCs that wants real time visibility and autonomous, guardrailed remediation in one platform, ControlUp is a strong and proven fit; a team wanting production incident response for cloud services, or a fully self hosted, model flexible stack, will find it built for the endpoint and the employee experience.

Vendor details

Canonical URL

https://www.controlup.com

Category

Enterprise operations agent

Subcategory

Agentic AI for digital employee experience and endpoint management

Funding status

Independent, headquartered in San Francisco with engineering roots in Israel, founded in 2010 by Asaf Ganot and Yoni Avital and now led by chief executive Jed Ayres. ControlUp is backed by Jerusalem Venture Partners, whose founder Erel Margalit chairs its board, and by K1 Investment Management. It surpassed one hundred million dollars in annual recurring revenue in April 2026 at a valuation above one billion dollars, serves nearly two thousand organizations including more than a third of the Fortune 100, and was named a Leader in the 2026 Gartner Magic Quadrant for Digital Employee Experience Management Tools for the third consecutive year.

Company status

independent

Use cases & customers

Primary use cases

digital employee experience monitoringautonomous endpoint managementvirtual desktop and Cloud PC optimizationIT self healing and remediation

Target customers

IT operations and end user computing teamsvirtual desktop and Cloud PC administratorslarge enterprises and Fortune 100 companies

Deployment options

SaaScloudhybrid

Integrations

ControlUp ONE integrates natively with the tools already in an IT stack, including Microsoft, Citrix, Omnissa, Amazon, ServiceNow, IGEL, Parallels, and Intel, and provides deep visibility into Microsoft Teams and Zoom for unified communications. It watches endpoints, desktops, apps, and networks across physical, virtual, and cloud environments, and a Script Library and App Profiler let teams extend monitoring and automation.

In practice

Your service desk drowns in tickets for slow desktops, app crashes, and login failures across a sprawling virtual and physical estate. ControlUp's Pulse AI detects and resolves many of these issues automatically before employees are affected.

IT spends hours on manual investigation, hopping between tools to find a root cause. ControlUp correlates real time signals across endpoints, apps, and networks, suppresses the noise, and surfaces the root cause with the best next step.

You want automation but fear giving AI free rein over employee devices. ControlUp's Advanced Orchestration runs self healing actions and employee self service under IT defined guardrails, so remediation stays controlled and auditable.

Sources & related URLs

Research notes

Added via Crunchbase agentic discovery CSV, enriched full fidelity 2026-07-07. Categorized Enterprise operations on IT operations, digital employee experience, and endpoint management (not SRE / DevOps, which is production reliability). Mature unicorn, Gartner MQ DEX Leader. Independent; over one hundred million dollars ARR, backed by JVP and K1.

Capability coverage

10.0 / 14 capabilities · 71%

Integrations & Tool CallingIntegrates natively with Microsoft, Citrix, Omnissa, Amazon, ServiceNow, IGEL, and Intel, and monitors Microsoft Teams and Zoom, acting across endpoints, apps, and networks, ControlUp docs 2026-07-07 Full
Workflow OrchestrationAdvanced Orchestration provides low code workflows, self healing actions, and employee self service, driving a detect, decide, and resolve loop across the estate, ControlUp docs 2026-07-07 Full
Knowledge Grounding & RAGPulse AI correlates data and interprets signals across endpoints, apps, networks, and users, using deep telemetry to surface root causes, ControlUp docs 2026-07-07 Full
Human Oversight & GuardrailsOperates under IT defined guardrails, either guiding IT to the right action or taking it automatically, with guided troubleshooting and an in console assistant, ControlUp docs 2026-07-07 Full
Security, Identity & GovernanceIncludes a compliance offering and secures the endpoint estate with enterprise grade governance and IT defined guardrails on automated actions, ControlUp docs 2026-07-07 Full
Observability & AuditabilityProvides real time visibility and deep telemetry across every endpoint, desktop, app, and network, the core of its digital employee experience monitoring, ControlUp docs 2026-07-07 Full
Memory & State PersistenceLearns expected activity to suppress noise and retains historical telemetry and baselines, though a distinct agent learning memory is not documented, ControlUp docs 2026-07-07 Partial
Deployment & Data ResidencyManages physical, virtual, and cloud environments with a hybrid deployment of a cloud platform and on device agents, though a fully self hosted platform is not documented, ControlUp docs 2026-07-07 Partial
Prebuilt Agents, Templates & PacksProvides a Script Library, App Profiler, and prebuilt monitoring templates and self healing action packs across desktops, virtual desktops, and compliance, ControlUp docs 2026-07-07 Full
Triggers & Channel CoverageContinuously analyzes real time signals to detect issues and initiate self healing optimizations without manual intervention, triggering diagnostics and fixes on anomalies, ControlUp docs 2026-07-07 Full
Model Flexibility & RoutingRuns its own Pulse AI engine with no documented customer choice or routing of the underlying model, ControlUp docs 2026-07-07 Unable to verify
APIs, SDKs & MCP ExtensibilityOffers a Script Library, low code workflows, App Profiler, and integrations for extensibility, though a public developer SDK or MCP surface is not documented, ControlUp docs 2026-07-07 Partial
Testing, Debugging & OptimizationProvides an App Profiler and ROI tooling and validates remediation outcomes through monitoring, though a customer facing agent testing surface is not documented, ControlUp docs 2026-07-07 Partial
Browser & Computer UseActs on endpoints through installed agents and scripts rather than driving a browser or operating a computer interface like a human, ControlUp docs 2026-07-07 Unable to verify

Recent platform changes

No recent material changes tracked yet.

Pricing

Not public; free trial available, then quoted through enterprise engagement, typically per endpoint or device

enterprise subscription scaled to endpoints or devices under management

Contact onlyMedium variable costTrial available

What is public

No list pricing. A free trial is available and the platform is sold through enterprise engagement, typically per endpoint or device.

Billing mechanics

Presumed enterprise subscription scaled to endpoints or devices under management, with a free trial to evaluate, though rates are not disclosed.

Cost watchouts

Cost typically scales with the number of endpoints or devices under management, so a large or growing estate raises the total, and modules such as compliance may price separately.

Variable cost rationale

Typically priced per endpoint or device under management, so cost grows as the managed estate of desktops, virtual workspaces, and Cloud PCs expands.

Additional watchouts

Confirm whether pricing is per endpoint or per device, how modules like compliance and unified communications monitoring price, and how cost scales as the estate grows.

Sales call required

Mixed (some tiers require a call)

Free / trial

Free trial available; enterprise pricing quoted

Key ambiguities

No public rate is disclosed; pricing is typically per endpoint or device under management, quoted by deployment size.

Verified 2026-07-07

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