ControlUp
Also known as: ControlUp ONE, Pulse AI
Agentic AI platform for digital employee experience and Autonomous Endpoint Management whose Pulse AI engine detects, decides, and resolves endpoint and workspace issues in real time, moving IT from reactive troubleshooting toward self healing operations across desktops, virtual workspaces, and Cloud PCs.
ControlUp, headquartered in San Francisco with engineering roots in Israel, is an agentic AI platform for digital employee experience and what it calls Autonomous Endpoint Management, using AI to help digital workspaces run themselves. Founded in 2010 by Asaf Ganot and Yoni Avital and now led by chief executive Jed Ayres, it is backed by JVP and K1 Investment Management, surpassed one hundred million dollars in annual recurring revenue in April 2026 at a valuation above one billion dollars, and has been named a Leader in the Gartner Magic Quadrant for Digital Employee Experience Management Tools for three consecutive years. Nearly two thousand organizations, including more than a third of the Fortune 100, rely on it to keep their technology running smoothly.
The platform, ControlUp ONE, watches every endpoint, desktop, application, and network in real time across physical devices, virtual desktops, Cloud PCs, SaaS apps, and unified communications, and its agentic engine, Pulse AI, turns that visibility into action. Pulse AI continuously analyzes real time patterns, suppresses expected activity so only what matters surfaces, performs root cause analysis, and then either guides IT to the right next step or takes the action automatically, moving teams from reactive troubleshooting to self healing operations. Advanced Orchestration adds low code workflows, self healing actions, and employee self service, all governed by IT defined guardrails, while a Script Library and App Profiler provide reusable building blocks. Native integrations span Microsoft, Citrix, Omnissa, Amazon, ServiceNow, IGEL, Parallels, and Intel, and unified communications monitoring gives deep visibility into Microsoft Teams and Zoom. The result is a detect, decide, and resolve loop that aims to fix issues before they reach an employee or become a support ticket.
ControlUp is a mature, category leading platform focused on the digital workplace and end user computing rather than production site reliability, and its scoring reflects deep strengths in observability, orchestration, and guardrailed automation alongside a proprietary model and endpoint centric action rather than a browser driving agent. It manages physical, virtual, and cloud environments and offers a free trial with enterprise, quote based pricing. For an IT organization managing a large, complex estate of desktops, virtual workspaces, and Cloud PCs that wants real time visibility and autonomous, guardrailed remediation in one platform, ControlUp is a strong and proven fit; a team wanting production incident response for cloud services, or a fully self hosted, model flexible stack, will find it built for the endpoint and the employee experience.
Vendor details
Canonical URL
https://www.controlup.com
Category
Enterprise operations agent
Subcategory
Agentic AI for digital employee experience and endpoint management
Funding status
Independent, headquartered in San Francisco with engineering roots in Israel, founded in 2010 by Asaf Ganot and Yoni Avital and now led by chief executive Jed Ayres. ControlUp is backed by Jerusalem Venture Partners, whose founder Erel Margalit chairs its board, and by K1 Investment Management. It surpassed one hundred million dollars in annual recurring revenue in April 2026 at a valuation above one billion dollars, serves nearly two thousand organizations including more than a third of the Fortune 100, and was named a Leader in the 2026 Gartner Magic Quadrant for Digital Employee Experience Management Tools for the third consecutive year.
Company status
independent
Use cases & customers
Primary use cases
Target customers
Deployment options
Integrations
ControlUp ONE integrates natively with the tools already in an IT stack, including Microsoft, Citrix, Omnissa, Amazon, ServiceNow, IGEL, Parallels, and Intel, and provides deep visibility into Microsoft Teams and Zoom for unified communications. It watches endpoints, desktops, apps, and networks across physical, virtual, and cloud environments, and a Script Library and App Profiler let teams extend monitoring and automation.
In practice
Your service desk drowns in tickets for slow desktops, app crashes, and login failures across a sprawling virtual and physical estate. ControlUp's Pulse AI detects and resolves many of these issues automatically before employees are affected.
IT spends hours on manual investigation, hopping between tools to find a root cause. ControlUp correlates real time signals across endpoints, apps, and networks, suppresses the noise, and surfaces the root cause with the best next step.
You want automation but fear giving AI free rein over employee devices. ControlUp's Advanced Orchestration runs self healing actions and employee self service under IT defined guardrails, so remediation stays controlled and auditable.
Sources & related URLs
Research sources
Research notes
Added via Crunchbase agentic discovery CSV, enriched full fidelity 2026-07-07. Categorized Enterprise operations on IT operations, digital employee experience, and endpoint management (not SRE / DevOps, which is production reliability). Mature unicorn, Gartner MQ DEX Leader. Independent; over one hundred million dollars ARR, backed by JVP and K1.
Capability coverage
10.0 / 14 capabilities · 71%
| Integrations & Tool CallingIntegrates natively with Microsoft, Citrix, Omnissa, Amazon, ServiceNow, IGEL, and Intel, and monitors Microsoft Teams and Zoom, acting across endpoints, apps, and networks, ControlUp docs 2026-07-07 | Full |
|---|---|
| Workflow OrchestrationAdvanced Orchestration provides low code workflows, self healing actions, and employee self service, driving a detect, decide, and resolve loop across the estate, ControlUp docs 2026-07-07 | Full |
| Knowledge Grounding & RAGPulse AI correlates data and interprets signals across endpoints, apps, networks, and users, using deep telemetry to surface root causes, ControlUp docs 2026-07-07 | Full |
| Human Oversight & GuardrailsOperates under IT defined guardrails, either guiding IT to the right action or taking it automatically, with guided troubleshooting and an in console assistant, ControlUp docs 2026-07-07 | Full |
| Security, Identity & GovernanceIncludes a compliance offering and secures the endpoint estate with enterprise grade governance and IT defined guardrails on automated actions, ControlUp docs 2026-07-07 | Full |
| Observability & AuditabilityProvides real time visibility and deep telemetry across every endpoint, desktop, app, and network, the core of its digital employee experience monitoring, ControlUp docs 2026-07-07 | Full |
| Memory & State PersistenceLearns expected activity to suppress noise and retains historical telemetry and baselines, though a distinct agent learning memory is not documented, ControlUp docs 2026-07-07 | Partial |
| Deployment & Data ResidencyManages physical, virtual, and cloud environments with a hybrid deployment of a cloud platform and on device agents, though a fully self hosted platform is not documented, ControlUp docs 2026-07-07 | Partial |
| Prebuilt Agents, Templates & PacksProvides a Script Library, App Profiler, and prebuilt monitoring templates and self healing action packs across desktops, virtual desktops, and compliance, ControlUp docs 2026-07-07 | Full |
| Triggers & Channel CoverageContinuously analyzes real time signals to detect issues and initiate self healing optimizations without manual intervention, triggering diagnostics and fixes on anomalies, ControlUp docs 2026-07-07 | Full |
| Model Flexibility & RoutingRuns its own Pulse AI engine with no documented customer choice or routing of the underlying model, ControlUp docs 2026-07-07 | Unable to verify |
| APIs, SDKs & MCP ExtensibilityOffers a Script Library, low code workflows, App Profiler, and integrations for extensibility, though a public developer SDK or MCP surface is not documented, ControlUp docs 2026-07-07 | Partial |
| Testing, Debugging & OptimizationProvides an App Profiler and ROI tooling and validates remediation outcomes through monitoring, though a customer facing agent testing surface is not documented, ControlUp docs 2026-07-07 | Partial |
| Browser & Computer UseActs on endpoints through installed agents and scripts rather than driving a browser or operating a computer interface like a human, ControlUp docs 2026-07-07 | Unable to verify |
Pricing
Not public; free trial available, then quoted through enterprise engagement, typically per endpoint or device
enterprise subscription scaled to endpoints or devices under management
What is public
No list pricing. A free trial is available and the platform is sold through enterprise engagement, typically per endpoint or device.
Billing mechanics
Presumed enterprise subscription scaled to endpoints or devices under management, with a free trial to evaluate, though rates are not disclosed.
Cost watchouts
Cost typically scales with the number of endpoints or devices under management, so a large or growing estate raises the total, and modules such as compliance may price separately.
Variable cost rationale
Typically priced per endpoint or device under management, so cost grows as the managed estate of desktops, virtual workspaces, and Cloud PCs expands.
Additional watchouts
Confirm whether pricing is per endpoint or per device, how modules like compliance and unified communications monitoring price, and how cost scales as the estate grows.
Sales call required
Mixed (some tiers require a call)
Free / trial
Free trial available; enterprise pricing quoted
Key ambiguities
No public rate is disclosed; pricing is typically per endpoint or device under management, quoted by deployment size.
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