Choicely
Also known as: Choicely Oy, Choicely Studio, choicely.com
Choicely is an AI app builder that creates native Swift and Java apps for iPhone and Android by chat, from an idea, a website or a template, with built in voting, polls, shops and push notifications for content driven businesses. It connects Supabase, Shopify, Squarespace and any HTTP API, publishes to both stores through its Publish Assistant, and offers a REST API and native SDKs, with EU or US data residency.
Choicely, from Choicely Oy in Helsinki, sells a mobile app platform to sports clubs, broadcasters, TV shows, pageants, event organizers, publishers and small businesses, with apps deployed in more than 40 countries for customers such as the Eurovision Song Contest and Miss Universe. Customers can build themselves with the AI App Builder or buy a done for you Enterprise service in which Choicely's team builds and launches the app; that service sits outside this listing.
In Choicely Studio the AI turns a prompt into a native app draft with screens and navigation, reads a website and rebuilds chosen pages as native components that stay in sync with the site, discovers the endpoints of a connected API and scaffolds screens from live data, and saves features asked for in plain language as reusable components.
Apps compile to native Swift for iOS and Java for Android, with React Native components where needed, and content and interface changes go live in real time without a store release. Supabase, Shopify, Squarespace and GitHub connect in one screen, any HTTP API can be described for the builder to code against, and Stripe, Apple Pay, Google Pay, Firebase and AdMob handle payments, sign in, analytics and ads. The Publish Assistant generates store listings, simulates Apple's and Google's review and submits to both stores.
The Free plan gives 25 credits a day up to 150 a month plus 100 at sign up and public apps. Premium starts at $25 a month for 1,000 credits with Pro AI models, publishing, in app purchases and GitHub sync, scaling to 100,000 credits for $2,000; Business starts at $50 a month for 1,000 credits on the most capable models with extended context, scaling to $4,000. Yearly billing gives two months free. A Developer REST API and Android, iOS and React Native SDKs extend the platform, and data can sit in the EU or the US.
Choicely fits audience and content businesses that want a native app with voting, engagement and monetization built in, updated live and kept in step with their website. It fits less well for teams that want to pick the model, review each AI change before it lands, or need SOC 2 or ISO certification.
Vendor details
Canonical URL
https://www.choicely.com
Category
Coding agent
Subcategory
AI builder for native Swift and Java iOS and Android apps with engagement, voting and monetization features, website conversion and a Publish Assistant
Funding status
Privately held.
Company status
independent
Use cases & customers
Primary use cases
Target customers
Deployment options
Integrations
Supabase (auth, Postgres under RLS, storage, realtime), Shopify Storefront, Squarespace catalogue, GitHub website source (read only), any HTTP API described in Studio, Stripe, Apple Pay and Google Pay, Firebase, Google Tag Manager, AdMob; Developer REST API with Bearer tokens; Android, iOS and React Native SDKs; Gemini CLI extension for the SDK demos. AI subprocessors: OpenAI, Anthropic, Google, Fireworks AI, with LangSmith for tracing.
In practice
A football club pastes its website address, Choicely rebuilds the news and fixtures pages as native components that update with the site, adds player voting and a shop, and the Publish Assistant submits the app to both stores.
A TV production company builds a companion app with live voting synchronized to the broadcast and pushes interface changes between episodes without a new store release.
A startup connects its Supabase project, and Choicely imports the schema and builds native screens that read and write its tables under row level security.
Sources & related URLs
Related / legacy domains
Research sources
Agentic Index coverage score
9.0 / 14 capabilities · 64%
| Integrations & Tool Calling | Full |
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First class integrations connect Supabase, so the app signs users in, reads and writes Postgres tables under the project's row level security, uploads to storage and subscribes to realtime changes, a Shopify store's live catalogue and checkout, a Squarespace catalogue read only, and a GitHub repository whose website source the builder reads. Any other HTTP API can be described in Studio with its credentials stored server side, and the builder writes code against it or discovers its endpoints and scaffolds screens from the live data. Payments run through Stripe, Apple Pay and Google Pay, with Firebase, Google Tag Manager and AdMob for analytics and ads. Sourcechoicely.com/integrationsread 2026-10-18 |
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| Workflow Orchestration | Partial |
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A prompt produces a native app draft with screens, navigation and structure, a pasted website is read page by page and rebuilt as native components wired to screens, and features asked for in plain language can be saved as components and reused across apps. The Publish Assistant then generates store listings with icon, screenshots and descriptions, simulates Apple's and Google's review with one button fixes and tracks the submission live. Planning, subagents and long running background work are not part of the builder. Sourcechoicely.com/free-ai-app-builderread 2026-10-18 |
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| Knowledge Grounding & RAG | Partial |
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Imported websites stay connected, so app feeds update whenever the website changes, and a connected site API fills the app with real content. A Supabase connection imports the project's schema automatically, a GitHub connection lets the builder reread website source to keep the app in step with the website, and Shopify and Squarespace catalogues stay live. The builder has no document library or retrieval over a team's own knowledge beyond those connected sources. Sourcechoicely.com/website-to-app-converterread 2026-10-18 |
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| Human Oversight & Guardrails | Partial |
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The builder ticks which pages of an imported site become components, refines every AI draft in the visual editor, previews the real app on a phone by QR code and decides when the Publish Assistant submits it. The assistant flags likely App Store and Google Play review problems before submission. There is no approval step on the AI's own changes before they land in the project, and customers are told not to put secrets, payment card data or sensitive personal data into prompts. Sourcechoicely.com/free-ai-app-builderread 2026-10-18 |
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| Security, Identity & Governance | Partial |
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The platform runs on Google Cloud with encryption in transit over TLS 1.2 or higher and at rest, multifactor sign in and central logging for administrative access, a web application firewall, vulnerability scanning and periodic third party penetration tests. Customer prompts and outputs never train general purpose models, secret keys are refused or kept server side rather than shipped in an app, and a DPA covers GDPR, UK GDPR and Swiss FADP. Workspaces have unlimited collaborators with permissions, but there is no single sign on, SOC 2 or ISO certification. Sourcechoicely.com/securityread 2026-10-18 |
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| Observability & Auditability | Partial |
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Published apps report usage through Firebase analytics, Google Tag Manager and custom event tracking, and the Publish Assistant tracks each store submission live. Operational logs and AI builder telemetry are pseudonymized on Choicely's side. The builder does not show a step by step record of what the AI changed, and there is no export of AI activity to a customer's monitoring tools. Sourcechoicely.com/website-to-app-converterread 2026-10-18 |
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| Memory & State Persistence | Partial |
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Features built by prompt can be saved as components and reused across a customer's apps, and app content and interface changes reach users in real time through live socket updates without a new store release. Projects persist in Choicely Studio. The AI keeps no memory of preferences or past decisions that it brings to new work beyond those saved components and the project itself. Sourcechoicely.com/ai-app-builderread 2026-10-18 |
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| Deployment & Data Residency | Full |
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Customers choose EU or US data residency for the platform, with the EU as the default, on Google Cloud with regional redundancy. Apps compile to native Swift and Java and publish to both the App Store and Google Play, content and interface updates go live without store review, and the Choicely SDK embeds Choicely content in an organization's own native iOS, Android or React Native apps. The builder itself runs only as Choicely's hosted service. Sourcechoicely.com/securityread 2026-10-18 |
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| Prebuilt Agents / Templates / Packs | Full |
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Ready made templates start an app with the right features included, and solution packages cover contest voting, pageant voting, sports fan engagement, events, news publishing, TV show companions and employee communication. Built in engagement features include votes, polls, battles, live scoreboards, ratings, surveys, stories and a shop, and converters handle WordPress and Squarespace sites. Any of them can then be reworked in the visual editor, from layouts and colors to the engagement blocks themselves. Sourcechoicely.com/templatesread 2026-10-18 |
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| Triggers & Channel Coverage | Partial |
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Work starts from a typed or spoken prompt, a website address or a template in Choicely Studio in the browser, and refinements happen there by prompt or in the visual editor. A Gemini CLI extension lets a developer clone, build, install and launch the SDK demos by chat. Scheduled push messages are a feature of the published app; nothing schedules or wakes the builder itself, and there are no chat channel or event triggers for it. Sourcechoicely.com/ai-app-builderread 2026-10-18 |
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| Model Flexibility & Routing | Partial |
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Choicely routes prompts to OpenAI, Anthropic, Google and Fireworks AI models, with plan tiers setting the level: Premium credits use Pro AI models, while Business credits reach Choicely's most capable models with extended AI context. The builder cannot pick a named model or provider or bring a key, so model choice stays with Choicely. Prompts can be written in virtually any language, Spanish and German included. Sourcechoicely.com/subprocessorsread 2026-10-18 |
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| APIs / SDKs / MCP Extensibility | Full |
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A Developer REST API with Bearer token authentication creates, reads, updates and deletes apps, articles, contests, feeds, surveys, schedules and shops, uploads and manages files and images, and reads purchases and aggregated vote counts. Native SDKs for Android and iOS add custom fragments, views, maps, shops and Firebase services, React Native components can be written, registered and configured in Choicely Studio, and app data is exportable through the API. Sourcedocs.choicely.com/api-reference/introductionread 2026-10-18 |
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| Testing, Debugging & Optimization | Partial |
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The Publish Assistant simulates Apple's and Google's review rules before submission and offers one button fixes for what it finds, and every draft can be tried on a real phone through a QR code preview. Choicely runs automated testing in its own deployment pipeline, but the builder does not write or run tests on a customer's app. Content and interface changes go live in real time, so a fix can be checked on the device at once without waiting for store review. Sourcechoicely.com/website-to-app-converterread 2026-10-18 |
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| Browser / Computer-use | Partial |
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Given a website address, the AI reads the pages, detects the platform behind them and lists their sections so chosen pages can be rebuilt as native components. It reads those public pages as source material and never operates them. No agent clicks through websites, fills in forms, tests the app in a browser or controls a desktop, so a site that sits behind a login has to come in through its API or a GitHub connection. WordPress and Squarespace sites have their own guided converters. Sourcechoicely.com/website-to-app-converterread 2026-10-18 |
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The Agentic Index coverage score grades every vendor Full, Partial or Not documented against the same 14 buyer facing capabilities, from public evidence only. Each capability links to how all vendors in the index score on it. How this evidence is graded
Pricing
Premium from $25 a month; Business from $50 a month
Monthly or yearly subscription chosen by credit volume, with Premium and Business credit grades; usage based Cloud and AI
Included quota
Free: 150 credits a month plus 100 at sign up. Premium: 1,000 to 100,000 credits a month by tier. Business: 1,000 to 100,000 Business credits a month by tier.
What is public
Free plan limits and every Premium and Business credit tier with its monthly price.
Billing mechanics
Self serve monthly or yearly subscription by credit volume, with rollovers and top ups; Enterprise services by quote.
Cost watchouts
Publishing to the stores needs a paid plan; Cloud and AI used by the live app are usage based; Business credits cost twice Premium credits; Apple and Google developer accounts are separate.
Variable cost rationale
Credits are spent whenever the AI generates or changes an app, and Cloud and AI use inside the app are billed by usage, so active building and busy apps move a customer up the credit tiers.
Additional watchouts
Free apps are public.
Overage / add-ons
Premium and Business roll unused credits over and allow on demand top ups; Free waits for the monthly refresh; larger volumes through sales.
Sales call required
Mixed (some tiers require a call)
Free / trial
Free plan: 25 credits a day up to 150 a month, 100 bonus credits at sign up, build and preview on your phone
Lowest paid plan
Premium at $25 a month for 1,000 credits: whole website conversion, Pro AI models, rollovers and top ups, in app purchases, GitHub sync and store publishing through the Publish Assistant
Commercial notes
The done for you Enterprise service builds and launches the app for the customer and is priced to scope.
Key ambiguities
Credits used per generation or change, and the usage rates for Cloud and AI in a live app, are not given.
Support SLA / resale
Email support on Premium, priority support on Business, dedicated support on Enterprise.
Missing data
Yearly prices per tier, credits per action and Cloud usage rates.
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