Certo

Certo is an AI-powered product compliance platform for the consumer goods industry, operating from Paris and San Francisco and founded in 2025 through the Entrepreneurs First program. Chief executive Bastien Deliege-Coste spent years at Roland Berger advising the world's largest fast moving consumer goods companies, where he saw regulatory complexity slow billion dollar launches, and he built Certo with chief technology officer Jean Duquenne to fix it. The company raised a four million dollar seed round led by Daphni, with Entrepreneurs First, Motier Ventures, the investment arm of the Galeries Lafayette family, and Transpose Platform participating, alongside advisors who cofounded the compliance testing firm AQM that Eurofins acquired. Certo is already deployed with leading beauty and consumer goods brands across Europe and the United States.

Certo replaces spreadsheets, scattered PDFs, and expensive consultants with a single platform covering the full compliance lifecycle across five areas: raw material and ingredient approval, formula compliance, claims verification, artwork and labelling checks, and market access documentation. A team uploads product and regulatory documents, and Certo extracts and structures the key data, from ingredients and chemical identifiers to claims and certificates, then validates it against applicable rules with exact source citations. Every regulatory rule becomes a programmable agent, and each agent is built for a specific compliance task rather than turning a general purpose model loose on regulatory text. The platform draws on a proprietary regulatory database covering more than seventy geographies, automatically maps each product to the latest applicable regulations and retailer policies, and rechecks impacted products when rules change. It can also generate regulator grade documents such as safety data sheets and product information files.

Certo's differentiator is auditability: because it relies on its own traceable database rather than a general model's opinion of regulatory text, every finding carries legal citations, exact source page references, and step by step reasoning that a regulatory team can verify. Human experts stay in control of final determinations, with Certo providing the evidence and analysis. It is a strong fit for cosmetics, personal care, food and beverage, and other consumer goods companies that sell across many markets and want defensible, automated compliance. It is a weaker fit for buyers outside consumer goods, or those needing open model choice or self hosted deployment, which are not offered.