Question 1

What is Certo?

Accepted Answer

Certo is an AI-powered product compliance platform for the consumer goods industry, operating from Paris and San Francisco and founded in 2025 through the Entrepreneurs First program. Chief executive Bastien Deliege-Coste spent years at Roland Berger advising the world's largest fast moving consumer goods companies, where he saw regulatory complexity slow billion dollar launches, and he built Certo with chief technology officer Jean Duquenne to fix it. The company raised a four million dollar seed round led by Daphni, with Entrepreneurs First, Motier Ventures, the investment arm of the Galeries Lafayette family, and Transpose Platform participating, alongside advisors who cofounded the compliance testing firm AQM that Eurofins acquired. Certo is already deployed with leading beauty and consumer goods brands across Europe and the United States.

Certo replaces spreadsheets, scattered PDFs, and expensive consultants with a single platform covering the full compliance lifecycle across five areas: raw material and ingredient approval, formula compliance, claims verification, artwork and labeling checks, and market access documentation. A team uploads product and regulatory documents, and Certo extracts and structures the key data, from ingredients and chemical identifiers to claims and certificates, then validates it against applicable rules with exact source citations. Every regulatory rule becomes a programmable agent, and each agent is built for a specific compliance task rather than turning a general purpose model loose on regulatory text. The platform draws on a proprietary regulatory database covering more than seventy geographies, automatically maps each product to the latest applicable regulations and retailer policies, and rechecks impacted products when rules change. It can also generate regulator grade documents such as safety data sheets and product information files.

Certo's differentiator is auditability: because it relies on its own traceable database rather than a general model's opinion of regulatory text, every finding carries legal citations, exact source page references, and step by step reasoning that a regulatory team can verify. Human experts stay in control of final determinations, with Certo providing the evidence and analysis. It is a strong fit for cosmetics, personal care, food and beverage, and other consumer goods companies that sell across many markets and want defensible, automated compliance. It is a weaker fit for buyers outside consumer goods, or those needing open model choice or self hosted deployment, which are not offered.

Question 2

How much does Certo cost?

Accepted Answer

Pricing is not published. Certo is a sales led software as a service platform sold to consumer goods brands, with scope typically tied to products, markets, and modules. Expect a contact driven motion and no public self serve tier.

Question 3

What does Certo integrate with?

Accepted Answer

Certo works primarily by ingesting product and regulatory documents, extracting and structuring data such as ingredients, chemical identifiers, claims, and certificates, and validating against a proprietary regulatory database spanning more than seventy geographies. It enriches checks with company and product specific data such as quality charts and retailer forbidden lists, automates supplier document follow ups, and generates regulator grade output like safety data sheets and product information files. A broad third party connector catalog is not the focus.

Question 4

Who is Certo for?

Accepted Answer

Consumer goods and CPG brands, Cosmetics and personal care companies, Regulatory and quality teams, Food, beverage, and supplement brands

Question 5

What are the best alternatives to Certo?

Accepted Answer

Based on documented capability coverage across the Agentic Index 14 point taxonomy, the closest alternatives to Certo among enterprise operations agents are Logility, Resilinc, Maxima AI, Nominal. Each is graded on the same public evidence, and no vendor pays for placement.

Question 6

Does Certo give you tracing and observability into agent runs?

Accepted Answer

Full under the Agentic Index verification standard. Certo publishes public evidence of tracing, observability and audit logging into agent runs, so a team can see what an agent did and why. Evidence basis: Every finding carries the regulation and rule citation, exact source page references and step by step reasoning a regulatory team can verify, and the materials module keeps a full audit trail of versions and approvals. That is a reconstruct. Graded from public evidence only against the Agentic Index 14 point capability taxonomy. No vendor pays for placement.

Question 7

Does Certo require human approval before an agent acts?

Accepted Answer

Full under the Agentic Index verification standard. Certo publishes public evidence of human approval steps and guardrails, so an agent action can be held for review before it executes. Evidence basis: The raw materials module tracks versions and approvals with a full audit trail, an approval surface Certo ships, and the company states that its regulatory experts' customers keep full control over final determinations with Certo supplying. Graded from public evidence only against the Agentic Index 14 point capability taxonomy. No vendor pays for placement.

Question 8

Does Certo have SOC 2, SSO and role based access control?

Accepted Answer

Partial under the Agentic Index verification standard. Certo publishes some public evidence of security and identity controls, but narrower than the full set of SOC 2, single sign on (SSO) and role based access control (RBAC). Evidence basis: The homepage footer carries an AICPA SOC 2 badge and the company states it is SOC 2 compliant, type unstated. The company also runs a trust center at trust.askcerto.com. No customer facing SSO, SAML, SCIM, roles or permissions are documente. Graded from public evidence only against the Agentic Index 14 point capability taxonomy. No vendor pays for placement.

Integrations & Tool Calling	Not documented
Input reaches the platform by uploading product, supplier and regulatory documents; the live regulatory feed is a data source Certo maintains, not a customer integration. No connector catalog, custom tool support or authenticated action into outside systems is documented, and no docs or developer link exists in the navigation or footer. SourceCerto, askcerto.comread 2026-09-06
Workflow Orchestration	Full
The homepage documents a multi step, multi agent flow: documents are ingested and structured, the product is automatically mapped to the regulations and retailer policies that apply in each market, the applicable checks run automatically, and regulator grade documents such as SDS, PIF and CPSR are generated, with rechecks cascading when anything changes. Every rule is a separate programmable agent. SourceCerto, askcerto.comread 2026-09-06
Knowledge Grounding & RAG	Full
Checks run against a proprietary regulatory database covering more than seventy markets, refreshed daily from official sources, and the customer's own raw material and supplier records are structured and unified by INCI and supplier with versions retained. Both stay queryable as a maintained, persistent structure, and every finding returns exact source citations. SourceCerto, askcerto.comread 2026-09-06
Human Oversight & Guardrails	Full
The raw materials module tracks versions and approvals with a full audit trail, an approval surface Certo ships, and the company states that its regulatory experts' customers keep full control over final determinations with Certo supplying evidence and analysis. Approval mechanics beyond the materials module are not detailed. SourceCerto, askcerto.comread 2026-09-06
Security, Identity & Governance	Partial
The homepage footer carries an AICPA SOC 2 badge and the company states it is SOC 2 compliant, type unstated. The company also runs a trust center at trust.askcerto.com. No customer facing SSO, SAML, SCIM, roles or permissions are documented on the public site. SourceCerto, askcerto.comread 2026-09-06
Observability & Auditability	Full
Every finding carries the regulation and rule citation, exact source page references and step by step reasoning a regulatory team can verify, and the materials module keeps a full audit trail of versions and approvals. That is a reconstructable record of why each check concluded as it did, not reporting alone. SourceCerto, askcerto.comread 2026-09-06
Memory & State Persistence	Not documented
Product records, raw material versions and approvals are the application's data model. No memory layer with a stated scope and lifetime and no conversational session state is documented. SourceCerto, askcerto.comread 2026-09-06
Deployment & Data Residency	Not documented
Delivered as a web platform with no on site installation, in the vendor's own words. No hosting region, region selection, VPC or on premise option is published. SourceCerto, askcerto.com/about-us-for-airead 2026-09-06
Prebuilt Agents, Templates & Packs	Full
Every regulatory rule is shipped as a prebuilt agent, and the homepage names the rule sets a customer adopts by choosing target markets: EU 1223/2009, IFRA, CLP Annex VI, REACH, FDA MoCRA, ISO 22716, MFDS Korea, SFDA, GSO GCC, Health Canada, ANVISA and COFEPRIS, with industry specific workflows, rule sets and documentation paths for personal care, supplements, pet, flavors and fragrances and home care. Remove one market's rule set and the others still run as whole checks. No browsable catalog page exists, and the customer selects markets rather than individual agents. SourceCerto, askcerto.comread 2026-09-06
Triggers & Channel Coverage	Full
Events and a schedule start the agents' work. Regulations are monitored daily from official sources, and when a product or a regulation changes the related checks run again automatically, surfacing impacted products, effective dates and required actions. No webhooks or inbound communication channels are documented. SourceCerto, askcerto.comread 2026-09-06
Model Flexibility & Routing	Not documented
The checks are described as running against Certo's own auditable regulatory database rather than a general model's reading of regulatory text; no model provider is named and no customer or admin model selection is documented. SourceCerto, askcerto.comread 2026-09-06
APIs, SDKs & MCP Extensibility	Not documented
No API, SDK, MCP server or developer documentation is published. The SDS, PIF and CPSR files the platform generates are exports, not a callable interface. SourceCerto, askcerto.comread 2026-09-06
Testing, Debugging & Optimization	Not documented
Citations and reasoning let a regulatory team verify a finding, and the change impact preview simulates the customer's product change, so what gets tested is the product, not the agent. No evaluation harness, test cases or optimization loop for the agents is documented. SourceCerto, askcerto.comread 2026-09-06
Browser & Computer Use	Not documented
No browser or computer use capability is described. Sourceaskcerto.comread 2026-09-06

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