Apaleo
Also known as: Apaleo, Apaleo PMS, Apaleo Agent Hub
Open, API-first hospitality property management platform with its own embedded agentic layer, Apaleo Copilot, plus an MCP Server and an agent marketplace that let third-party agents run hotel operations across the same open APIs.
Apaleo is an open, API first property management platform for hospitality that has pivoted hard into agentic AI, positioning itself as the infrastructure layer for what it calls the autonomous hotel. It powers more than two thousand properties in over thirty countries and rejects the all in one PMS model in favor of a modular stack where hoteliers plug in, swap, and build tools for reservations, payments, guest messaging, pricing, and AI agents, without vendor lock in.
Apaleo also ships its own agent, Apaleo Copilot, launched 24 March 2026 as "a new agentic layer embedded in the platform." It runs multistep procedures such as resolving overbooking, smart room assignment, extending reservations and identifying no shows, and can "autonomously follow the hotel's established processes in the background."
Apaleo's agentic strategy has three pillars. Agent Hub, which it calls the world's first AI agent marketplace for hospitality launched in 2025, is a vendor neutral space where hoteliers and developers build, discover, and share AI agents, so a hotel can effectively hire agents for pricing, sales, guest messaging, or onboarding and deploy them in hours rather than weeks, from voice agents that handle end to end bookings to chat agents that modify reservations and update invoices.
Its MCP Server brings Anthropic's Model Context Protocol across its entire open platform so agents can carry out complex, cross system tasks without custom integrations, shifting hoteliers from coding to describing intent. The Agent Factory is a collaborative, co funded concept that gives developers standards and interfaces to build agents and supports hoteliers from first integration toward fully autonomous operation. The end state Apaleo describes is an agentic mesh where reservation, housekeeping, and maintenance agents coordinate via agent to agent communication while staff stay on the host layer delivering personal guest experiences.
Apaleo fits technology forward hotels, groups, and serviced apartment operators that want an open, agent ready operational backbone rather than a closed all in one PMS. It is a weaker fit for operators wanting a turnkey bundled suite.
Vendor details
Canonical URL
https://apaleo.com
Category
Enterprise operations agent
Subcategory
Open API first hospitality PMS with agentic marketplace and MCP
Funding status
Independent, describing itself as the world's most open API first property management platform for hospitality, powering more than two thousand properties in over thirty countries across hotels, vacation rentals, and serviced apartments, with customers including the affordable luxury group citizenM. Cofounded and led on the technical side by CTO Stephan Wiesener. It extended its Series A to €9M around September 2025 and, per later coverage, raised €20M in growth funding led by PSG Equity, roughly doubling its footprint over the prior year.
Company status
independent
Use cases & customers
Primary use cases
Target customers
Deployment options
Integrations
An API first open platform that exposes rates, reservations, accounting, housekeeping, inventory, and payments over OAuth 2.0 with free self serve developer access. Its MCP Server brings Anthropic's Model Context Protocol standard across the entire platform and APIs, letting AI agents perform cross system operations such as checking availability, modifying bookings, checking loyalty in the CRM, coordinating housekeeping, and creating payment links through one standardized interface instead of bespoke per vendor integrations, complemented by agent to agent communication and agentic payment.
In practice
A hotel wants an AI agent to rebook a guest end to end. Through Apaleo's MCP Server the agent checks availability and rates, modifies the booking, verifies loyalty status, coordinates housekeeping, and creates a payment link through one interface, no custom integration.
A GM wants a pricing or guest messaging agent without a developer project. They hire one from the Agent Hub marketplace and deploy it in hours.
A group wants agents that coordinate rather than work in isolation. Apaleo's agentic mesh lets reservation, housekeeping, and maintenance agents communicate via A2A while staff focus on hosting.
Sources & related URLs
Related / legacy domains
Agentic Index coverage score
5.5 / 14 capabilities · 39%
| Integrations & Tool Calling | Full |
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Apaleo's integrations write into systems it does not own, in both directions. The Apaleo Store is published on the pricing page as "build the perfect tech stack for your hospitality business with 200+ apps & integrations," grouped into seven categories (revenue and distribution, back office and administration, meetings and events, guest experience, restaurant and spa, marketing, and operations). The open APIs page names the counterparties. Channel managers and IBEs connect directly to the PMS to avoid delays in availability and price updates, and POS applications post charges to guest folios or external folios through the Booking and Finance APIs. Upselling applications offer extra services and room upgrades, and accounting or financial ERP systems connect for a unified view of finances. Posting a charge to a folio from a point of sale system is an authenticated write across a system boundary. The MCP Server is the cross system case, and the vendor spells out the chain: an agent changing a booking needs availability and rates from the PMS and loyalty status from the CRM, then a housekeeping confirmation and a payment link, "each through a separate tool implementation," replaced by "a single, standardized interface." Apaleo Pay adds payments as an integrated rail of Apaleo's own rather than a referral. Authentication is OAuth 2.0 across the API estate, with a dedicated Identity API. Sourceapaleo.com/pricing Apaleo Store and Apaleo Pay sections, apaleo.com/open-apisread 2026-09-13 |
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| Workflow Orchestration | Full |
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Apaleo Copilot, launched 24 March 2026, is described by the vendor as "a new agentic layer embedded in the platform." Its announcement lists procedures under the heading "use cases available today," and they are multistep by construction. Resolving overbooking "checks reservations for a given property and date, identifies overbooked room categories, and automatically upgrades reservations based on rules such as prioritizing the shortest stays": retrieve, evaluate, then write, unattended, under a stated rule. No show identification recreates the reservation context, retrieves folios if needed, and assigns the appropriate unit. Smart room assignment reviews reservations against available rooms and groups related stays with preferences in mind, then spreads stays across the property and flags rooms still needing housekeeping. Extending reservation handles OTA and direct extensions against availability, checks pricing and reassigns rooms. Each chains retrieval, decision and write across several parts of the PMS, from reservations to housekeeping. The procedures follow the customer's own process rather than a generic one: Copilot can "autonomously follow the hotel's established processes in the background." The agentic mesh, where reservation, housekeeping and maintenance agents coordinate through agent to agent communication, is still a plan. The vendor writes that "third-party apps and agents will also be able to connect to Apaleo Copilot, enabling agent-to-agent (A2A) communication," in the future tense. Sourceapaleo.com/blog/apaleo-news/apaleo-launches-AI-copilot use cases sectionread 2026-09-13 |
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| Knowledge Grounding & RAG | Partial |
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Hotels can ground Copilot in their own documents, but no retrieval mechanism is described. In Apaleo's words, "hospitality businesses can upload plain-text standard operating procedures (SOPs) and internal process documentation to train the infrastructure on their existing ways of working," which "enables Apaleo Copilot to understand the context behind each request and autonomously follow the hotel's established processes in the background." That is a corpus of the customer's own documents, uploaded on purpose, kept, and consulted on every request. The platform also exposes real time hotel data for agents, but a system of record is the application's data model rather than a retrieval structure. Nothing describes how the SOPs are stored or retrieved: no index or search is named, and no scope or freshness statement is given. Nor can a hotel see which SOP drove a decision, and on a product that automatically upgrades reservations under rules, that missing citation trail matters. The word "train" does not mean fine tuning here: the vendor's own gloss is that Copilot follows established processes, which is retrieval shaped. Sourceapaleo.com/blog/apaleo-news/apaleo-launches-AI-copilotread 2026-09-13 |
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| Human Oversight & Guardrails | Not documented |
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Apaleo's own agent acts without a documented approval step. Copilot can "autonomously follow the hotel's established processes in the background," and resolving overbooking "automatically upgrades reservations based on rules such as prioritizing the shortest stays." Reassigning a paying guest's room and upgrading a reservation are writes that affect guests and revenue, yet none of the six published use cases shows a confirmation, preview or undo path. There is no administrative layer either: nothing sets policy or risk per action, limits which procedures Copilot may run, or says who may authorize what. The chat interface means a person starts a task, but starting a task is not approving what the agent then does. Two claims are weaker than they sound. Staff staying "on the host layer" while agents handle operations is a vision of a future division of labor, not a shipped surface, and it comes from a customer quote in a press release. Hoteliers designing agent behavior by describing intent is configuration: choosing what an agent should do is authoring, while oversight is what stands between the agent's decision and the act. Sourceapaleo.com/blog/apaleo-news/apaleo-launches-AI-copilot use cases sectionread 2026-09-13 |
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| Security, Identity & Governance | Partial |
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An attestation exists but covers the payments product rather than the platform, and no access control surface for hotel staff is documented. The pricing page states "PSD2 and PCI DSS certification" under Apaleo Pay. PCI DSS is a real third party certification and PSD2 a regulatory conformance, both stated plainly, but both attach to the payments rail, not to the PMS that holds guest and reservation data. No SOC 2, ISO 27001 or equivalent for the platform is mentioned. On access, OAuth 2.0 governs API access and a dedicated Identity API is published in the API list, a named authentication mechanism for the developers and applications a hotel connects. That covers Apaleo authenticating callers into its own platform. What is missing is the hotel staff side: no single sign on, SAML or SCIM, no role and permission model for GMs, front desk or housekeeping, and no customer visible audit log. That matters more than usual on a platform whose Copilot writes to reservations automatically. The footer links developer docs, the help center and API status, but no security entry or trust center. Sourceapaleo.com/pricing Apaleo Pay section and Apaleo APIs list, apaleo.com/open-apisread 2026-09-13 |
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| Observability & Auditability | Not documented |
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Nothing lets a hotel reconstruct what Copilot did. The Copilot announcement, the pricing page and the footer show no run history or audit trail, and say nothing about export or retention. That matters on this product. Copilot "automatically upgrades reservations based on rules," reassigns rooms, and "autonomously follows the hotel's established processes in the background." Those are writes to a system of record that affect guests and revenue, and nothing published shows which of them the agent made, when, or under which SOP and whose authority. A hotel disputing an upgrade has the PMS row and no account of how it got there. Two things look closer than they are. status.apaleo.com is a platform uptime page, with API availability and incident history, which shows whether Apaleo is running, not what its agent decided. The morning briefing summarizes the hotel's day, from arrivals and departures to no shows and upgrades, which reports on the business rather than the agent and would read the same whether a person or Copilot made the upgrade. Sourceapaleo.com/blog/apaleo-news/apaleo-launches-AI-copilot, apaleo.com/pricing, footer navigationread 2026-09-13 |
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| Memory & State Persistence | Not documented |
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What Apaleo holds is platform state, not agent memory. As the property management system of record it persists reservation, guest and operational state that agents read and act on. A PMS persists because it is a PMS, and deleting that data would delete the hotel's business record. The one thing that sounds like agent memory is still a plan: "Designed as a flexible, trainable agent, Apaleo Copilot will become more adaptable to each property over time. Businesses will be able to train it on their own processes and standards, tailored to a specific property, group, or brand." The same paragraph puts A2A connectivity in the future too. What ships is configuration. Uploaded SOPs and process documentation are a corpus the customer writes and the agent consults; documents describing procedure are instructions the product applies, not context the agent accumulated. No memory scope per user or property beyond the PMS tenant is described, nor any lifetime, purge path or way to read and write it. Nothing describes state carried from one Copilot session into the next, and the interface is described as a lightweight chat with no reference to recall. Sourceapaleo.com/blog/apaleo-news/apaleo-launches-AI-copilotread 2026-09-13 |
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| Deployment & Data Residency | Not documented |
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No deployment topology is published. Nothing on Apaleo's pricing, product or API pages, or in its footer, names a region, a cloud or a tenancy model, and there is no self hosted or dedicated option and no residency claim, let alone a way to choose. Apaleo does not assert residency at all. Operating in over thirty countries is a market footprint, not a deployment fact. Where customers are is not where data sits, and nothing states the latter. Apaleo is a German company (apaleoGmbH on its own social links) with a European customer base and PSD2 conformance, which makes EU hosting plausible, but it is not published. The absence is ordinary for the shape: a multitenant, API first SaaS PMS sold at €8 per room per month does not typically offer residency choice, and the vendor makes no claim otherwise. Sourceapaleo.com/pricing, apaleo.com/open-apis, footer navigationread 2026-09-13 |
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| Prebuilt Agents, Templates & Packs | Full |
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Agent Hub is a real, named catalog at its own address, apaleo.com/agent-hub. Apaleo describes it as "the very first AI agent marketplace for the hospitality industry, launched in 2025... a vendor-neutral, open space where hoteliers and developers can build, discover, and share AI-powered solutions," and puts the adoption case plainly: "Looking for an AI to handle guest emails? There's likely an email agent for that." Each unit stands alone: remove the email agent and the pricing agent is still a whole product. Third party authorship does not weaken this. A buyer can browse and select working units whoever wrote them; the marketplace is Apaleo's, and curating it is the capability. A second catalog sits beside it: the Apaleo Store, with 200+ apps and integrations across seven named categories, published on the pricing page. A third set is Apaleo's own. Copilot ships six named procedures under "use cases available today": extending reservation, smart room assignment, resolving overbooking, the housekeeping report, no show identification and the morning briefing. Those are units Apaleo built that do work when invoked. How large Agent Hub is, and whether its entries install in the product rather than just being listed, is not confirmed. Sourceapaleo.com/blog/industry-trends/api-first-ai-agents-and-mcp, apaleo.com/pricing Apaleo Store, apaleo.com/blog/apaleo-news/apaleo-launches-AI-copilotread 2026-09-13 |
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| Triggers & Channel Coverage | Partial |
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The platform publishes an event surface, but nothing documents what starts Apaleo's own agent other than a person typing into a chat box. A Webhooks API is published by name in the pricing page's list of eleven APIs offered at no extra cost. Webhooks are a real event mechanism that lets reservations, rate changes and folio events start work elsewhere, and with the MCP Server they are why Agent Hub agents can be event driven at all. Guest facing voice, chat and email channels sit on top. The one cadence Apaleo owns is the morning briefing, which "generates a daily operational summary" covering arrivals and departures, overnight bookings and no shows, and upgrades and added services. Daily implies a clock, and it is the closest thing to a scheduled run documented. The catch is whose trigger it is. The webhooks fire outward to the customer's systems; they start someone else's process, not Copilot. Copilot itself is a "lightweight chat interface" where staff can ask it to handle tasks, which is invocation by a person. Nothing states that Copilot subscribes to a webhook, runs on a schedule or watches for an event class, and whether the morning briefing is pushed on a timer or generated when a user opens it is not said. There is no cron statement, trigger catalog or inbound work queue for the vendor's own agent. Whatever triggers third party agents in Agent Hub belongs to their builders. Sourceapaleo.com/pricing Apaleo APIs list, apaleo.com/blog/apaleo-news/apaleo-launches-AI-copilotread 2026-09-13 |
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| Model Flexibility & Routing | Not documented |
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Nobody outside Apaleo chooses the model behind its own agent. No model, provider or family is named for Copilot in the launch announcement, on the pricing page or on the product pages. There is no model selector or admin control, no choice per request or routing statement, and no way to bring your own model to the agentic layer Apaleo ships. The architecture is model agnostic in a different sense. The MCP Server is a standard interface any agent can call, so a hotel running a third party agent from Agent Hub brings whatever model that agent uses. That is the caller's choice about the caller's agent, not a capability Apaleo exercises. Disclosure is thin. Apaleo names no model at all, so a hotelier cannot learn which model reads their guest data or writes their reservation upgrades. Sourceapaleo.com/blog/apaleo-news/apaleo-launches-AI-copilot, apaleo.com/blog/industry-trends/api-first-ai-agents-and-mcpread 2026-09-13 |
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| APIs, SDKs & MCP Extensibility | Full |
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Apaleo ships an MCP Server rather than consuming one. In the vendor's words, it "brings the MCP standard across the entire Apaleo open platform and its APIs," giving AI agents "a standardized way to read hotel data and perform actions." An outside agent can drive Apaleo directly. The API surface is listed on the pricing page and sold at no extra cost: "industry-leading APIs at no extra cost." Eleven APIs are named (Booking, Finance, Payment, Distribution, Profile, Identity, Webhooks, UI Integration, Inventory, Rate plan and Settings), and the UI Integration API lets a third party "build custom UI that extends the functionality of the Apaleo Open PMS." Extending the vendor's own interface is the strongest form of extensibility. A full developer estate backs it, linked from every page footer: a dedicated developer site at apaleo.dev with a public GitHub organization, a status page and a Zendesk help center, and free self serve developer registration. The commercial posture reinforces it: "no fee for integrations, and our open API is free of charge," with no setup or license fees and none for maintenance or integration. Sourceapaleo.com/pricing Apaleo APIs section, apaleo.com/open-apis, apaleo.com/blog/apaleo-news/apaleo-launches-mcp-serverread 2026-09-13 |
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| Testing, Debugging & Optimization | Not documented |
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No way for a customer to evaluate a change is published. The Copilot and MCP Server announcements, the pricing page and the product navigation show no test harness, sandbox or dry run, no scored cases, regression check or A/B comparison of agent configurations, and no published quality metric. That matters because the product invites behavior the customer writes. Hotels "upload plain-text standard operating procedures and internal process documentation" to shape what Copilot does, and Copilot then "autonomously follows the hotel's established processes in the background." A customer writes a procedure in prose, and the first time it runs is against live reservations, with automatic room reassignment and reservation upgrades among the actions. Nothing documented lets them test an SOP against past occupancy, preview what it would do, or measure whether it did it correctly. Some features sound related but measure other things. status.apaleo.com is platform uptime, which tests the service rather than the agent. The morning briefing reports on the hotel's operations, not on agent quality. And the MCP Alpha Group, which hoteliers can "join through the Apaleo community," is a program for building agents together with Apaleo, with no evaluation capability described inside it. Developer sandboxes are common on API first platforms, so apaleo.dev may well offer one. Sourceapaleo.com/blog/apaleo-news/apaleo-launches-AI-copilot, apaleo.com/pricingread 2026-09-13 |
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| Browser & Computer Use | Not documented |
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No browser session an agent drives, desktop control, or remote or local computer control is documented, and the platform's architecture is the opposite of computer use. Every route is programmatic, and Apaleo sells that as the product. The MCP Server exists to remove bespoke interface work: previously "connecting AI agents required custom development for every vendor and use case," now replaced by "a single, standardized interface." Beneath it sit eleven named REST APIs over OAuth 2.0. Copilot acts through the same estate, which is why its use cases are described as data operations rather than screen work. Agents work through a versioned API contract rather than the screen. Apaleo could restyle its own front end entirely and Copilot would be unaffected. One name misleads. The UI Integration API sounds like interface control but lets a third party "build custom UI that extends the functionality of the Apaleo Open PMS": a way for developers to add screens, not for an agent to operate them. Hospitality stacks are often full of legacy systems without APIs, which is where screen automation usually appears. Apaleo's answer is to standardize the interface rather than drive the screen, so the absence is by design. Sourceapaleo.com/blog/apaleo-news/apaleo-launches-mcp-server, apaleo.com/pricing Apaleo APIs listread 2026-09-13 |
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The Agentic Index coverage score grades every vendor Full, Partial or Not documented against the same 14 buyer facing capabilities, from public evidence only. Each capability links to how all vendors in the index score on it. How this evidence is graded
Pricing
€8 per room per month, with a €400 per month minimum; Apaleo Pay from 0.6% of transactions
Per room per month subscription with a monthly floor; APIs and integrations included at no extra cost; payments billed separately as a transaction percentage
What is public
Exact pricing is public: €8 per room per month with a €400 per month minimum, no setup, license, maintenance or integration fees, and no long term contracts. Eleven APIs are included at no extra cost, and free self serve developer registration is offered. Apaleo Pay is priced separately from 0.6% of transactions. Agent Hub agent pricing is not published.
Billing mechanics
A per room monthly subscription with a €400 monthly minimum, not usage based metering. The stack is modular with no vendor lock in, plus free developer registration for building. Marketplace agents from the Agent Hub are hired separately, and third party apps plug into the same infrastructure layer.
Cost watchouts
THE €400 MONTHLY FLOOR IS THE FIGURE THAT BITES, and the per-room headline hides it: at €8 per room the floor is only reached at 50 rooms, so any property below that pays an effective rate above €8 per room — a 20-room boutique pays €20 per room per month, two and a half times the advertised rate. Payments are a separate rail at 0.6 percent and up, which on a hotel's transaction volume is typically the larger line. Apaleo Store apps are third-party products with their own pricing, so a working stack costs more than the platform; the no-integration-fee promise means Apaleo does not charge to connect them, not that they are free. Agent Hub agent pricing is not published at all. Prices are quoted in EUR with no USD equivalent given.
Variable cost rationale
Pricing is pay only for what you use and modular, so cost scales with the modules, apps, and marketplace agents a hotelier adopts and with property or room volume, rather than being a single flat fee, but exact mechanics are not published, so treat exposure as moderate and stack dependent.
Additional watchouts
Because the model is modular and marketplace based, the base platform, plugged in apps, and hired agents may each carry separate cost, so scope the full stack before comparing to a bundled all in one PMS. The €400 monthly minimum means a property under 50 rooms pays more than €8 per room in effect.
Sales call required
Mixed (some tiers require a call)
Free / trial
Free trial via self-serve registration; free developer account and free open API access; no free PMS tier
Lowest paid plan
€400 per month minimum, at €8 per room per month
Key ambiguities
Apaleo publishes exact pricing: €8 per room per month with a €400 monthly minimum, which is a per room subscription rather than usage based metering. Three things remain open: how Agent Hub agents are priced, which is not published anywhere; whether the free trial converts to a paid subscription self serve or needs the demo; and the price in US dollars, since none is published.
Missing data
Agent Hub agent pricing is not published, there is no US dollar figure, and whether the free trial converts to a paid plan without a demo is not stated.
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Alternatives to Apaleo
The closest documented capability profiles to Apaleo among enterprise operations agents tracked by Agentic Index, ordered by similarity on the same 14 point evidence the rankings use. No vendor pays for placement.
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- Findem7.0 / 14Adds documented Human Oversight & Guardrails and Observability & Auditability
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Similarity is computed from each vendor's Agentic Index coverage score evidence, axis by axis, not from the totals. How this evidence is graded