How much does Rootly cost?

Partly public: Incident Response Essentials and On-Call Essentials at $20 per user per month each ($40 combined), with a two week trial and startup discounts; Enterprise tiers and AI SRE quoted through sales.

What are the best alternatives to Rootly?

Based on documented capability coverage across the Agentic Index 14 point taxonomy, the closest alternatives to Rootly among SRE and DevOps agents are Edge Delta, incident.io, Kubiya, Cleric. Each is graded on the same public evidence, and no vendor pays for placement.

Does Rootly support MCP and tool calling?

Full under the Agentic Index verification standard. Rootly publishes public evidence of Model Context Protocol (MCP) support, tool calling, and API or SDK extensibility for connecting agents to external tools. Evidence basis: A REST API at api.rootly.com/v1 (JSON:API) with bearer API keys or OAuth 2.0 covering incidents, alerts, schedules and escalation policies, a Chat API for AI, a downloadable OpenAPI specification and official SDKs, plus a Rootly MCP server. Graded from public evidence only against the Agentic Index 14 point capability taxonomy. No vendor pays for placement.

Does Rootly have SOC 2, SSO and role based access control?

Full under the Agentic Index verification standard. Rootly publishes public evidence of enterprise security and identity controls, covering a compliance posture such as SOC 2 or ISO 27001, single sign on (SSO or SAML), and role based access control (RBAC). Evidence basis: Access controls include 'Granular RBAC across incident roles, services, teams, and components', SSO and SAML on Essentials, and SCIM and audit logs on Enterprise. Compliance covers AICPA SOC 2 Type 2, HIPAA, GDPR and CCPA. Graded from public evidence only against the Agentic Index 14 point capability taxonomy. No vendor pays for placement.

Does Rootly give you tracing and observability into agent runs?

Full under the Agentic Index verification standard. Rootly publishes public evidence of tracing, observability and audit logging into agent runs, so a team can see what an agent did and why. Evidence basis: Each AI SRE result keeps an Investigation path of hypotheses confirmed or ruled out, the query sent and result returned for every tool call, and evidence cards with sources, and finished reports stay as written. Graded from public evidence only against the Agentic Index 14 point capability taxonomy. No vendor pays for placement.

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Rootly

Q: Who is Rootly for?

mid market and enterprise SRE teams, DevOps teams, regulated engineering organizations

Also known as: Rootly AI SRE

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SRE / DevOps agentindependentVerified 2026-09-29

Entry priceIncident Response Essentials and On-Call Essentials $20 per user per month each; Enterprise and AI SRE contact salesFull pricing detail

AI native incident management platform whose AI SRE auto-runs on matching alerts, tests competing hypotheses over a knowledge graph with a logged tool call trail, and keeps team scoped memory.

Rootly sells three products, Incident Response, On-Call and AI SRE, the last usable with Rootly or standalone. Incident Response coordinates response in Slack and Teams with workflows built from triggers, run conditions and sequenced actions, retrospectives, a status page and an AI meeting scribe; On-Call handles alert routing, schedules and escalation.

AI SRE starts when an incident is created or when an auto-run rule matches an arriving alert, and follows an evidence first loop: it establishes context, tests competing explanations through tool calls to connected observability, cloud and code tools, challenges the leading theory and writes a verdict with confidence and cited evidence. Each result keeps the investigation path, including every query sent and result returned.

It grounds work in the Atlas knowledge graph of services, datastores, cloud resources and dependencies, refreshed from catalogs, infrastructure as code and observability tools, and in Atlas Memory, team scoped context notes the agent proposes and an admin activates. The vendor warns that AI SRE is not read only where exposed tools allow change, and custom tools and Private Agent operations run without a confirmation step.

Rootly runs on AWS with no region choice documented; a Private Agent and an Edge Connector reach private infrastructure from inside the customer's network. It offers a JSON:API REST API with OAuth, SDKs and an MCP server, granular RBAC, SSO and SAML with SCIM on Enterprise, and states SOC 2 Type 2, HIPAA, GDPR and CCPA. Incident Response and On-Call Essentials are $20 per user per month each; Enterprise and AI SRE are quoted.

Vendor details

Canonical URL

https://rootly.com

Subcategory

Incident management with AI SRE

Funding status

Independent and AI native, founded 2021. Raised a $12 million round to accelerate its platform. Customers include NVIDIA, Replit, Canva, Cisco, Clay, Webflow, Wealthsimple, and Upstart. SOC 2 Type II, GDPR, CCPA, and HIPAA compliant.

Company status

independent

Use cases & customers

Primary use cases

AI native incident responseparallel hypothesis root cause analysison call and incident coordinationMCP and IDE incident workflows

Target customers

mid market and enterprise SRE teamsDevOps teamsregulated engineering organizations

Deployment options

SaaS

Integrations

Sold as Incident Response, On-Call and AI SRE, working across Slack, Teams, web and mobile. AI SRE calls connected tools such as Datadog, Grafana, New Relic, Dynatrace, Sumo Logic, AWS, Google Cloud and GitHub, and a Private Agent or Edge Connector reaches private infrastructure. A JSON:API REST API with OAuth, official SDKs and an MCP server open the platform to other tools.

In practice

You want the AI moving the moment an alert fires, not after triage. Rootly's AI SRE auto-runs when a rule matches an arriving alert and tests competing hypotheses through your tools.

Your engineers live in the IDE and want incident context there. Rootly ships an MCP server, a REST API with OAuth and official SDKs rather than confining response to chat.

You need to show how the AI reached its answer. Each Rootly AI SRE result keeps every query it sent and result it got back, with evidence cited per hypothesis.

Sources & related URLs

Research sources

https://rootly.com https://rootly.com/ai-sre https://www.arvoai.ca/blog/incident-io-vs-rootly

Agentic Index coverage score

10.5 / 14 capabilities · 75%

Integrations & Tool Calling	Full
AI SRE tests hypotheses through tool calls to connected observability, cloud and code tools (Datadog, Grafana, New Relic, Dynatrace, Sumo Logic, AWS, Google Cloud, GitHub), custom tools and a Private Agent can change state where exposed, and workflow actions act in Slack and other systems. Sourcedocs.rootly.com/ai/ai-sre/overviewread 2026-09-29
Workflow Orchestration	Full
Workflows combine trigger events, run conditions and sequenced actions with waits and repeats across six types (incident, alert, action item, pulse, retrospective, standalone), and AI SRE runs an evidence first loop that tests competing hypotheses through many tool calls before a verdict. Sourcedocs.rootly.com/workflows/workflowsread 2026-09-29
Knowledge Grounding & RAG	Full
The Atlas knowledge graph persists services, datastores, cloud resources and their dependencies, built from catalogs, infrastructure as code, cloud platforms and observability tools, refreshed on connector or catalog changes and daily, and 'AI SRE reads the graph during investigations'. Sourcedocs.rootly.com/ai/atlas/knowledge-graphread 2026-09-29
Human Oversight & Guardrails	Partial
The customer constrains AI SRE by the tools it exposes and by Private Agent local policy, but the vendor warns 'don't treat AI SRE as read-only': custom tools and private agent operations 'run without a confirmation step', results carry no approval buttons, and changes go through the customer's own review. Sourcedocs.rootly.com/ai/ai-sre/overviewread 2026-09-29
Security, Identity & Governance	Full
Access controls include 'Granular RBAC across incident roles, services, teams, and components', SSO and SAML on Essentials, and SCIM and audit logs on Enterprise. Compliance covers AICPA SOC 2 Type 2, HIPAA, GDPR and CCPA. Sourcerootly.com/securityread 2026-09-29
Observability & Auditability	Full
Each AI SRE result keeps an Investigation path of hypotheses confirmed or ruled out, the query sent and result returned for every tool call, and evidence cards with sources, and finished reports stay as written. Sourcedocs.rootly.com/ai/ai-sre/reading-the-resultread 2026-09-29
Memory & State Persistence	Full
Atlas Memory holds context notes that AI SRE proposes from its runs and an Owner or Admin activates; notes are scoped to a team ('investigations on other teams cannot recall them'), do not expire, can be edited, deprecated or quarantined, and are recalled only when Active as hypotheses to check. Sourcedocs.rootly.com/ai/atlas/memoryread 2026-09-29
Deployment & Data Residency	Not documented
'Rootly runs entirely on AWS' with no region named or selectable, and the Private Agent and Edge Connector run in the customer's network only to give the cloud service outbound access, with results entering Rootly's systems; that is connectivity, not deployment. Sourcedocs.rootly.com/configuration/subprocessorsread 2026-09-29
Prebuilt Agents, Templates & Packs	Full
Three separately sold products each doing its own job: Incident Response, On-Call and AI SRE, which is offered for use 'with Rootly or standalone', so each stands on its own. No workflow template library is published. Sourcerootly.com/pricingread 2026-09-29
Triggers & Channel Coverage	Full
Investigations start when an incident is created or when 'an investigation rule set to Auto-run matches an alert as it arrives', with no person involved; alert and incident workflows fire on trigger events and schedules, across Slack, Teams, web and mobile. Sourcedocs.rootly.com/ai/ai-sre/overviewread 2026-09-29
Model Flexibility & Routing	Partial
OpenAI, Anthropic and Amazon Bedrock are named for inference, with Braintrust as an AI gateway routing LLM requests; that is vendor internal multi provider routing, and no customer model choice is documented. Sourcedocs.rootly.com/configuration/subprocessorsread 2026-09-29
APIs, SDKs & MCP Extensibility	Full
A REST API at api.rootly.com/v1 (JSON:API) with bearer API keys or OAuth 2.0 covering incidents, alerts, schedules and escalation policies, a Chat API for AI, a downloadable OpenAPI specification and official SDKs, plus a Rootly MCP server. Sourcedocs.rootly.com/api-reference/overviewread 2026-09-29
Testing, Debugging & Optimization	Partial
Users rate each result under 'How accurate was this investigation?' with comments, and reruns create new investigations beside the old ones, but 'a rating doesn't change the report' and no evaluation harness, scored test set or learning loop is documented. Rootly AI Labs benchmarks are the vendor's own research. Sourcedocs.rootly.com/ai/ai-sre/overviewread 2026-09-29
Browser & Computer Use	Not documented
Works through tool calls, workflows, a Private Agent, an API and an MCP server; no browser, desktop or computer control is documented. Sourcedocs.rootly.com/ai/ai-sre/overviewread 2026-09-29

The Agentic Index coverage score grades every vendor Full, Partial or Not documented against the same 14 buyer facing capabilities, from public evidence only. Each capability links to how all vendors in the index score on it. How this evidence is graded

Recent platform changes

2026-09-23·Workflow orchestrationVerified

Rootly added workflow actions that create Slack Canvases and update them as incident status, severity, roles, and tasks change. Markdown templates and Liquid variables populate incident data, while managed sections preserve notes written by responders. Customers must reconnect Slack to grant the new canvas permissions.

Bears on: Integrations

View source

2026-08-27·Agent capabilityVerified

Rootly has expanded its AI agent to its mobile application, allowing responders to manage incidents via chat on the go. The mobile agent can generate catch-up briefings, draft customer-ready status updates, and execute incident actions like paging or changing severity.

Bears on: Human approval / guardrails

View source

2026-08-04·IntegrationsVerified

Rootly released the Edge Connector, enabling Rootly AI to connect directly to users' existing observability stacks. This integration allows the platform to go from sign-up to incident-ready in minutes by seamlessly ingesting observability data.

Bears on: Integrations

View source

View all 4 changes for Rootly →Tracked since Jul 2026 · Verified from public vendor sources

Pricing

Incident Response Essentials and On-Call Essentials $20 per user per month each; Enterprise and AI SRE contact sales

Seats (per user per month) for Incident Response and On-Call; Enterprise tiers and AI SRE custom

Trial available

Included quota

Incident Response Essentials includes Slack response, Rootly AI chat, similar incidents, the AI Scribe meeting bot, retrospectives, a status page and SSO with SAML; On-Call Essentials includes alert grouping, routing, live call routing and schedules. Enterprise adds private incidents, audit logs, advanced workflows and SCIM. AI SRE is a separate, custom priced product.

What is public

Essentials seat prices for Incident Response and On-Call, the features in each tier, the two week trial and startup discounts; Enterprise and AI SRE prices are not public.

Billing mechanics

Per user monthly subscriptions for Incident Response and On-Call, bought separately, with a two week trial. Enterprise tiers and the AI SRE product line, usable with Rootly or standalone, are quoted through sales.

Cost watchouts

AI SRE is not in the public price and requires a sales conversation, and audit logs, SCIM and advanced workflows sit on Enterprise. Incident Response and On-Call are separate products, so full coverage combines both at $40 per user before AI.

Variable cost rationale

Seat based pricing on the public product lines with no usage metering documented; AI SRE terms undisclosed but no usage billing indicated.

Additional watchouts

The public IR and On Call rates undersell the real decision: the AI SRE that differentiates Rootly is contact us, so plan a sales conversation to price the capability you actually came for.

Overage / add-ons

Seat based on the public product lines; AI SRE metering not disclosed.

Sales call required

Yes, required for paid access

Free / trial

Two week trial; startup discounts up to 50 percent, pay what you can under 25 employees

Lowest paid plan

Incident Response Essentials or On-Call Essentials, $20 per user per month

Commercial notes

Independent, AI native, founded 2021. SOC 2 Type 2, HIPAA, GDPR and CCPA. Rootly AI Labs publishes model benchmarks on SRE tasks.

Key ambiguities

AI SRE and Enterprise pricing are undisclosed; only the Essentials seat rates are public.

Agentic Index verified 2026-09-29

Official pricing page

Related vendors

Alternatives to Rootly

The closest documented capability profiles to Rootly among SRE and DevOps agents tracked by Agentic Index, ordered by similarity on the same 14 point evidence the rankings use. No vendor pays for placement.

Edge Delta12.0 / 14Adds documented Deployment & Data Residency
incident.io10.0 / 14Fuller documented coverage on Human Oversight & GuardrailsRootly vs incident.io →
Kubiya11.5 / 14Adds documented Deployment & Data Residency
Cleric10.0 / 14Adds documented Deployment & Data Residency
PagerDuty11.0 / 14Adds documented Deployment & Data ResidencyRootly vs PagerDuty →
Anyshift8.5 / 14Fuller documented coverage on Human Oversight & Guardrails

Similarity is computed from each vendor's Agentic Index coverage score evidence, axis by axis, not from the totals. How this evidence is graded

Compare Rootly with other vendors →Compare all SRE and DevOps agents →See where Rootly ranks →

Data confidence: high

Head to head

Rootly vs incident.io Rootly vs PagerDuty Rootly vs Traversal Rootly vs Better Stack

Rootly

Vendor details

Canonical URL

Category

Subcategory

Funding status

Company status

Use cases & customers

Primary use cases

Target customers

Deployment options

Integrations

In practice

Sources & related URLs

Research sources

Agentic Index coverage score

Recent platform changes

Pricing

Related vendors

Alternatives to Rootly

Head to head

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