Rootly

Rootly calls itself an AI native incident management platform, and its homepage line, AI SRE agents that resolve your hardest incidents, signals where it puts its emphasis. Founded in 2021 and independent, it sells three product lines, Incident Response, On Call, and AI SRE, and counts NVIDIA, Replit, Canva, and Cisco among its customers, with more than 75,000 incidents managed on the platform. Like incident.io it coordinates response in Slack and Teams, automates workflows, and generates postmortems, but it leans harder into the AI surface and into extensibility.

The AI SRE activates the moment an alert fires, before the team has finished reading the notification, and runs parallel hypothesis checks across alerts, telemetry, recent deployments, and past incidents to build a ranked, evidence backed theory of what went wrong, surfacing probable root causes with confidence scores and complete visibility into how and why every decision was made. It keeps humans in control rather than replacing judgment, and adds an AI meeting bot that transcribes incident bridges in real time. Two things distinguish Rootly technically: its extensibility, with MCP support, IDE workflows, a documented API, and an open source Backstage plugin, and Rootly AI Labs, which publishes open benchmarks of model performance on SRE reasoning tasks, an unusually transparent research posture for the category. Its compliance posture is explicit: SOC 2 Type II, GDPR, CCPA, and HIPAA.

Pricing is partly public. Incident Response and On Call are posted at twenty dollars per user monthly each, with a two week free trial, but the AI SRE that anchors its positioning is quoted through sales rather than listed. For a team that wants an AI native incident platform with strong MCP and IDE workflows and is comfortable with a sales conversation for the AI tier, Rootly is the closest incident platform native peer to incident.io, trading incident.io's fully published AI pricing for deeper extensibility and open model research.