Freeplay
Also known as: Freeplay AI
Ops platform for AI engineering teams that combines LLM observability, prompt management, evaluations, test runs and human review for AI products and agents.
Freeplay is an ops platform for teams building AI products and agents. It records every model call as a completion tied to its prompt template version, groups calls into traces for agent flows and sessions for whole interactions, and lets product managers, engineers and domain experts search, filter and review the same production data. Prompt templates are versioned and deployed across environments, and can be bundled into a release so production prompts stay reviewable in Git.
Evaluations run as model-graded judges, code checks and human labels, with a workflow for aligning judges to human judgment. Test runs score prompts in isolation or a whole agent end to end against datasets, from the app, the SDK or the API, and online evaluations score sampled production traffic. Automations watch production logs and act on matches by running evaluations, routing items to review queues, growing datasets or posting to Slack, and AI insights summarize patterns in evaluation and review data.
Freeplay stays out of the runtime call path: customers call their own models with their own keys, across providers such as OpenAI, Anthropic, Azure OpenAI, Amazon Bedrock and Groq, and admins control which models the team may use. It ships a REST API with an OpenAPI specification, open source Python and Node SDKs plus a Java and Kotlin SDK, and an experimental MCP server. Freeplay states it holds SOC 2 Type II, and offers SAML SSO, SCIM and Bring-Your-Own-Cloud deployment in AWS, GCP or Azure on its Enterprise tier. Accounts start with a free sign-up.
Vendor details
Canonical URL
https://freeplay.ai
Category
Agent infrastructure
Subcategory
Evaluation and observability
Funding status
Founded in 2022 by Ian Cairns and Eric Ryan, former leaders of Twitter's developer platform who first worked together at Gnip. Has raised about $8.9M: a $3.25M seed in late 2023 co led by Conviction and Matchstick Ventures, and a $5.6M round in June 2025 led by Renegade Partners. Independent.
Company status
independent
Use cases & customers
Primary use cases
Target customers
Deployment options
Integrations
Multi vendor model support across OpenAI, Anthropic, Google Vertex, AWS Bedrock, and Groq, with SDKs for Python, Node and TypeScript, and the JVM that keep Freeplay out of the runtime hot path. Partnerships such as MongoDB Atlas support RAG workflows, and prompts can be fetched at runtime or build time.
In practice
Your PMs track LLM test cases in a spreadsheet and copy paste into a playground while engineers coordinate prompt changes with deploys. Freeplay gives everyone one place to edit prompts, run batch tests, and ship from the browser.
You shipped an AI feature and have no idea what's happening in production. Freeplay logs every call, runs evals on live traffic, and routes flagged results to review queues so problems surface before customers complain.
Your LLM as judge scores do not match what your domain experts consider good. Freeplay's alignment workflow calibrates the automated judges against human labels so the eval scores you ship against reflect your team's standards.
Sources & related URLs
Related / legacy domains
Agentic Index coverage score
8.0 / 14 capabilities · 57%
| Integrations & Tool Calling | Partial |
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Tool schemas are versioned inside prompt templates, and Freeplay records the tool calls a customer's agent makes, integrates with LangGraph, the Vercel AI SDK, Google ADK and OpenTelemetry to capture traces, and posts automation alerts to Slack. The customer's own code executes every tool call; no connector that lets an agent read or write a real system through Freeplay is documented. SourceFreeplay, docs.freeplay.ai tool calls, AI framework integrations, saved searches and automationsread 2026-09-21 |
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| Workflow Orchestration | Not documented |
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Whatever way the customer manages orchestration, Freeplay observes, evaluates and tests agents built elsewhere and records multi-prompt chains as traces. No sequencing, branching, retries or routing of agent steps run by Freeplay is documented. SourceFreeplay, docs.freeplay.ai agents in Freeplay, multi-prompt chain reciperead 2026-09-21 |
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| Knowledge Grounding & RAG | Not documented |
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Retrieved context that a customer's application passes to a prompt is logged, and RAG pipelines can be tested end to end. No document ingestion, index, retrieval layer or knowledge API that grounds an agent in company data is documented. SourceFreeplay, docs.freeplay.ai end-to-end test runs and llms.txtread 2026-09-21 |
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| Human Oversight & Guardrails | Partial |
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Review queues assign production completions and traces to named reviewers for human evaluation, and automations route guardrailed or low-scoring responses into those queues so a person reviews them. Review happens after an output is produced; no approval step, checkpoint or pause that holds an agent's action for a person is documented. SourceFreeplay, docs.freeplay.ai review queues, saved searches and automationsread 2026-09-21 |
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| Security, Identity & Governance | Full |
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SOC 2 Type II certification is stated as achieved, with details on Freeplay's trust center, and HIPAA Business Associate Agreements are offered; customers get SAML single sign-on through WorkOS with Okta, Microsoft Entra ID, Cisco Duo, OneLogin and JumpCloud, SCIM provisioning and deprovisioning, four account roles with project-level role overrides, mandatory multi-factor authentication, revocable API keys, and a configurable retention window on Enterprise. SourceFreeplay, docs.freeplay.ai security overview, single sign-on and SCIM, user roles and access controls, data retentionread 2026-09-21 |
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| Observability & Auditability | Full |
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Every LLM call is recorded as a completion tied to its prompt template version, and Freeplay groups completions into traces for agent flows and into sessions for whole interactions, records tool calls, and lets teams search and filter production logs by inputs, outputs, evaluation scores, metadata, cost and latency; it ingests OpenTelemetry traces, exports traces to CSV and exposes search endpoints for sessions, traces and completions. Logged data is kept 90 days by default and the window is configurable on Enterprise plans. SourceFreeplay, docs.freeplay.ai sessions, traces and completions, automations and filters, data retentionread 2026-09-21 |
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| Memory & State Persistence | Not documented |
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Sessions, traces, datasets and prompt versions are stored for observability and testing, and Freeplay's multi-turn chat guide leaves conversation history to the customer's application. No session, workflow or long term memory that an agent reads and writes through Freeplay is documented. SourceFreeplay, docs.freeplay.ai llms.txt and managing multi-turn chat history reciperead 2026-09-21 |
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| Deployment & Data Residency | Full |
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Besides the multi-tenant cloud service, Enterprise customers can run Freeplay as Bring-Your-Own-Cloud inside their own AWS, GCP or Azure account, where all prompts and responses stay in the customer's cloud and Freeplay never receives them, installed through Replicated KOTS or Helm; single-tenant private hosting over a site-to-site VPN is also offered. SourceFreeplay, docs.freeplay.ai private deployment (BYOC) and security overviewread 2026-09-21 |
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| Prebuilt Agents, Templates & Packs | Not documented |
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Freeplay provides evaluator types, an eval creation assistant, code recipes and skills for coding agents that integrate with Freeplay. No ready-made agents, templates or packaged workflows a buyer adopts for its own work are documented. SourceFreeplay, docs.freeplay.ai llms.txt, code recipes overview and developer resourcesread 2026-09-21 |
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| Triggers & Channel Coverage | Full |
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Automations run in the background, monitor production traffic continuously and act when logs match a saved search: they run evaluations, route completions to a review queue, add them to a dataset or post a Slack notification. Evaluation Insights runs a weekly AI analysis of production evaluation data. So work starts on an incoming log or on a schedule without a person asking. SourceFreeplay, docs.freeplay.ai saved searches and automations, evaluation insightsread 2026-09-21 |
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| Model Flexibility & Routing | Full |
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OpenAI, Anthropic, Azure OpenAI, Amazon Bedrock, SageMaker, Groq, Baseten and more are supported with the customer's own keys. Admins can disable default models and add their own models and endpoints to control which models the team may use and deploy, any model called through the SDKs is recorded, a LiteLLM proxy works as a custom provider, and Freeplay documents how to configure, test and deploy a fallback provider. SourceFreeplay, docs.freeplay.ai model management, LiteLLM proxy, fallback provider guideread 2026-09-21 |
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| APIs, SDKs & MCP Extensibility | Full |
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Freeplay publishes a REST API with an OpenAPI 3.1 specification covering observability, search, prompt templates, datasets, evaluation criteria, test runs and configuration, open source Python and Node SDKs under Apache-2.0 plus a Java and Kotlin SDK, an MCP server with skills and a Claude Code plugin for coding agents, and a CLI that bundles production prompts for a GitHub Actions check. SourceFreeplay, docs.freeplay.ai developer resources overview, API introduction and llms.txtread 2026-09-21 |
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| Testing, Debugging & Optimization | Full |
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Model-graded, code and human-labeled evaluations are all supported, and Freeplay runs batch test runs against datasets at the component level and end to end through a customer's full agent, including tool use, retrieval and multi-step workflows, starts test runs from the SDK or the API, aligns LLM judges with human labels, and runs online evaluations on sampled production logs. Test runs return scored results that can be compared across versions. SourceFreeplay, docs.freeplay.ai evaluations overview, component and end-to-end test runs, aligning LLM judgesread 2026-09-21 |
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| Browser & Computer Use | Not documented |
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Freeplay documents observability, prompt management, evaluations, test runs and human review for AI applications, and no browser, desktop or computer control by an agent is documented. SourceFreeplay, docs.freeplay.ai llms.txtread 2026-09-21 |
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The Agentic Index coverage score grades every vendor Full, Partial or Not documented against the same 14 buyer facing capabilities, from public evidence only. Each capability links to how all vendors in the index score on it. How this evidence is graded
Pricing
Free sign-up · paid and Enterprise plans not readable
Not readable: the pricing page returns a site-not-found page; the docs name an Enterprise tier but no meter or price
Included quota
Free tier to get started. Paid tier limits and quotas are not publicly listed.
What is public
Freeplay does not publish a price card. It offers a free tier to sign up and start, and directs teams to contact the company for paid plans, self hosting, and enterprise terms.
Billing mechanics
Not publicly disclosed. Evaluation and observability platforms of this type typically bill on a combination of seats and logged volume such as traces or completions, but Freeplay does not list specifics.
Cost watchouts
SAML SSO, SCIM, Bring-Your-Own-Cloud and retention beyond the default 90 days require an Enterprise contract, and Freeplay's AI features consume model tokens that count against the customer's own provider keys where those are used.
Variable cost rationale
No meter is readable. The docs note that AI features use model tokens tracked separately in the usage dashboard, which bill to the customer's own provider keys where configured.
Additional watchouts
Because pricing is not listed, teams must scope cost directly with the vendor, and the eventual bill likely depends on user seats and the volume of logged completions or traces.
Overage / add-ons
Not publicly disclosed.
Sales call required
Mixed (some tiers require a call)
Free / trial
Free account sign-up, per Freeplay's docs
Lowest paid plan
Not readable; the pricing page returns a site-not-found page
Commercial notes
Free account sign-up through the app, with self-hosting and enterprise options arranged with the company; the Enterprise tier carries SSO and SCIM, Bring-Your-Own-Cloud and configurable retention.
Key ambiguities
The marketing site and its pricing page return a site-not-found page, so free tier limits and paid plan prices could not be read; the product, docs, sign-up and status page are live.
Cancellation / refund
Not publicly disclosed; arranged with the vendor.
Support SLA / resale
Not publicly disclosed; enterprise support and SLA terms are arranged with the vendor.
Missing data
All paid pricing, tier limits, seat costs, and enterprise terms are not public and require contacting Freeplay.
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Alternatives to Freeplay
The closest documented capability profiles to Freeplay among agent infrastructure platforms tracked by Agentic Index, ordered by similarity on the same 14 point evidence the rankings use. No vendor pays for placement.
- Confident AI8.5 / 14Adds documented Prebuilt Agents, Templates & Packs
- Fiddler AI8.5 / 14Fuller documented coverage on Human Oversight & Guardrails
- HoneyHive8.5 / 14Adds documented Prebuilt Agents, Templates & PacksFreeplay vs HoneyHive →
- Langfuse8.5 / 14Adds documented Prebuilt Agents, Templates & Packs
- Arize AI9.0 / 14Adds documented Prebuilt Agents, Templates & Packs
- F5 AI Guardrails9.0 / 14Adds documented Prebuilt Agents, Templates & Packs
Similarity is computed from each vendor's Agentic Index coverage score evidence, axis by axis, not from the totals. How this evidence is graded