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Albato

Also known as: Albato Embedded, Albato MCP, Albato Copilot, Albato AI Agents, albato.com

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Entry priceEmbedded Starter from $3,000 a month, Pro with AI agents and MCP from $5,000 a month, Enterprise custom. Self serve plans with the AI Agent step from $15 a month billed annually.Full pricing detail

Albato is a no code integration platform that sells an embedded, white label layer for SaaS companies building AI agents into their products. Its universal MCP server gives a product's agents authenticated actions across more than 1,000 apps and about 20,000 actions under each end user's own credentials, with virtual keys, tenant isolation and a log of every call. Embedded AI agents, a Copilot that builds automations from plain language and answers over A2A, and a self serve AI Agent step in automations sit alongside.

Albato sells integration and automation software in two forms. The self serve platform connects more than 1,000 apps in no code automations with triggers, actions, routing and an AI Agent step. Albato Embedded is the line for software companies: the same connector library, workflow engine and authentication run behind a partner's product under the partner's brand, through an embeddable iFrame builder, a headless API or an MCP server. Albato counts more than 20,000 active embedded users and over a billion API calls a month, and names Chatfuel, RD Station, Weeztix, Maestra, Bitrix24 and Duda among its partners.

The agent layer has three parts. The universal MCP server is one streamable HTTP endpoint that a partner's agent calls with a revocable virtual key. Nine tools find an app, its actions and the user's connections in one batched call, fetch an action's fields, run it synchronously, walk multistep connection wizards, send a white label connect link, and list or remove connections. Albato stores and refreshes each user's OAuth tokens and routes every request to the right tenant, so the model never sees a credential.

Embedded AI agents let a partner's customers build agents across their own stack, with a model per workflow, explicit permissions per tool and every action logged. Albato Copilot, still labeled beta on the embedded plans, builds and starts automations from plain language, and a partner's agent can hand it tasks over A2A. In the self serve product, an AI Agent step follows a prompt, instructions and guardrails, calls tools drawn from about 5,000 actions, leaves locked fields alone and can remember up to 100 recent interactions per thread.

Embedded pricing is public. Starter starts at $3,000 a month with 5 million transactions and no agent features. Pro, from $5,000 a month, adds AI agents and the MCP server, the headless API, white labeling throughout and two custom connectors a month, with transactions under a fair use policy. Enterprise is custom and adds role based workspaces, self hosting, data residency and an uptime SLA.

Only successful actions count as transactions, and triggers and polling are free. The self serve AI Agent step comes with plans from $15 a month billed annually. Albato holds a SOC 2 Type 2 attestation with the report under NDA, encrypts credentials with 256 bit AES, runs on AWS across two availability zones and deletes automation logs after 60 days. Data sits in the US by default, with EU, UK or Canada hosting on Enterprise.

Albato fits SaaS companies that want their own copilot or agent to act in customers' CRM, marketing, support and finance tools under their own brand, without building OAuth flows or maintaining connectors, and that want a dedicated project team and a launch in 30 to 45 days. It fits less well for developers who want a self serve SDK and pay per call pricing, since MCP credentials come from an Albato manager and agent features start at $5,000 a month. Agents cannot yet draw on a knowledge base, and human approval of agent actions is marked coming soon.

Vendor details

Canonical URL

https://albato.com

Category

Agent infrastructure

Subcategory

Embedded white label integration layer and universal MCP server that gives a SaaS product's agents authenticated actions across 1,000+ apps

Funding status

Privately held. Albato Ltd, incorporated in Cyprus, is the contracting company, and Albato describes itself as a global company based in Portugal with more than 100 employees.

Company status

independent

Use cases & customers

Primary use cases

giving an in product agent authenticated actions in customers' CRM, marketing and support appsembedding white label AI agents and integrations inside a SaaS productbuilding automations from plain language with a copilotadding an AI decision step to triggered automationsmonetizing integrations by customer tier

Target customers

SaaS companies adding AI agents or copilots to their productproduct and engineering teams that want white label integrations without building OAuth or connectorsSaaS platforms selling integrations as a paid featureagencies and small teams automating marketing and sales work

Deployment options

Albato cloud on AWS, US by defaultEU, UK or Canada data residency on EnterpriseManaged private AWS cloudSelf hosted in the customer's infrastructure or on premisesHosted or self hosted MCP server

Integrations

More than 1,000 connectors with about 20,000 actions across CRM, marketing, sales, support, HR, accounting and productivity, among them Salesforce, HubSpot, Pipedrive, Zendesk, Intercom, Slack, Jira, Google Sheets, Gmail, Telegram, Facebook Ads and Google Ads. Enterprise apps such as MySQL, PostgreSQL, Google BigQuery, NetSuite, QuickBooks, Xero, Microsoft Teams and WhatsApp Business come with Embedded Pro. The MCP server works with Claude Desktop, Cursor and any MCP client over streamable HTTP, Copilot accepts tasks over A2A, and AI Agent steps run on OpenAI, Anthropic, Google Gemini, DeepSeek or Albato AI. A no code App Integrator builds custom connectors, and Albato builds two a month on Pro.

In practice

A sales engagement SaaS puts Albato's MCP server behind its in product copilot. A rep types "log this call and move the deal to negotiation", the copilot finds the HubSpot actions and the rep's connection in one batched call, and Albato runs the update under the rep's own account, after sending a branded connect link to a rep who had not linked HubSpot yet.

A marketing agency on the self serve Teams plan sets up the Ads Performance Analyst agent to run every morning, compare each client's Facebook and Google Ads cost per lead with the seven day average, write a report to Google Sheets and post anomalies to Slack, then clones it across ten client accounts with each client's own thresholds.

A helpdesk platform on Embedded Pro lets its customers build agents that triage new tickets by urgency, update the CRM and escalate VIP issues, each customer picking its own model and locking the fields the agent may not touch, while Albato's team builds two missing connectors a month for the platform's niche integrations.

Agentic Index coverage score

10.0 / 14 capabilities · 71%

Integrations & Tool Calling Full

One MCP endpoint reaches more than 1,000 apps and about 20,000 actions, and every call runs under the end user's own connected account. The agent finds an app, its actions and the user's connections in a single batched call, fetches the action's input fields and runs it synchronously, while Albato stores and refreshes OAuth tokens and routes each request to the right tenant. When an account is missing, the agent sends a white label connect link. Custom HTTP requests also work as tools, and Albato builds two custom connectors a month on Pro.

Sourcealbato.com/wiki/articles/mcp-tools-referenceread 2026-11-09

Workflow Orchestration Full

Agents run as steps inside Albato automations, where a workflow engine with retries, idempotency and schedules sequences actions and a router splits a flow into if and else branches. An AI Agent step reads data from earlier steps, decides which of its tools to call, and hands its output to the fixed steps that follow. Copilot builds, validates and starts whole automations on request, so a partner's agent can delegate a multistep flow rather than chain each call itself. Paid plans run scenarios in parallel.

Sourcealbato.com/wiki/articles/ai-agent-how-to-set-it-upread 2026-11-09

Knowledge Grounding & RAG Not documented

Grounding comes only from the data an automation passes in from earlier steps and from whatever the agent's tools return at run time. The AI Agent step cannot connect a knowledge base, and grounded decisions over a knowledge base or trusted external sources are still marked coming soon for embedded agents. Copilot answers questions about Albato from the vendor's own help content, which covers the product rather than the customer's material. Albato keeps no index, vector store or document library over a customer's files.

Sourcealbato.com/wiki/articles/ai-agent-how-to-set-it-upread 2026-11-09

Human Oversight & Guardrails Partial

Each agent gets only the tools and actions a builder grants it, plus a guardrails field of up to 1,000 characters stating what it must not do. Field locks keep critical values such as email addresses, billing amounts or deal stages out of the agent's reach, and partners can limit tools per tenant. Copilot stops to ask the user which action or account to use and leaves a finished automation for review before launch. Routing high impact actions to a person for approval in Slack or email is marked coming soon for embedded agents.

Sourcealbato.com/embedded/ai-agentsread 2026-11-09

Security, Identity & Governance Full

Embedded Enterprise adds workspaces with role based access control and granular permissions over who can create, edit, launch or manage integrations, and the self serve Teams plan carries roles, invites and spaces. Each agent gets its own revocable virtual key with an optional expiry, the real session token stays encrypted on the server, and each end user's OAuth tokens sit apart from every other tenant's. Albato holds a SOC 2 Type 2 attestation with annual audits and the report under NDA, runs third party penetration tests and is working toward ISO 27001.

Sourcealbato.com/embedded/pricingread 2026-11-09

Observability & Auditability Full

Every MCP call, retry and error lands in one dashboard across all apps and users, and each agent action is logged with 60 day retention and a GDPR opt out. The automation log shows what data came in, what the agent decided and what it did, so a team can trace a wrong action back to its instructions. The partner portal reports usage by user, app, trigger and action with a live health rate, and alerts for integration errors and transaction limits go out by email or Slack.

Sourcealbato.comread 2026-11-09

Memory & State Persistence Partial

Memory of previous runs is off by default on the AI Agent step and can be switched on per agent. Memory size sets how many recent interactions it considers, from 1 to 100, where one input and one output make one interaction, and a thread ID keeps each user or conversation separate, such as one Telegram chat per customer. No retention period or purge control comes with that history. Copilot keeps context within a conversation ID, and the MCP server is task based, so an agent holds no state there between calls.

Sourcealbato.com/wiki/articles/ai-agent-how-to-set-it-upread 2026-11-09

Deployment & Data Residency Full

Data lives on AWS in the US by default, across two availability zones, and Enterprise customers can keep it in the EU, the UK or Canada instead. Albato also runs a managed private AWS cloud per customer, included on Enterprise and an extra fee below it, and self hosting places the embedded platform in the customer's own infrastructure or on premises with continued updates. The MCP server can be hosted by Albato or by the customer, and embedded agents can run on premises against local models.

Sourcealbato.com/embedded/pricingread 2026-11-09

Prebuilt Agents / Templates / Packs Partial

Ready made agents come as starting points in the self serve product, among them an Ads Performance Analyst that watches cost per click and cost per lead for anomalies, a Content and SMM Agent, an SEO Agent and a Reporting Agent that writes campaign results to Google Sheets on a schedule, each with its own job. Embedded partners package agents as reusable templates for common customer workflows, and Solutions bundle frequent use cases into one click integration kits, unlimited on every Embedded plan. Agencies clone agent automations across client accounts.

Sourcealbato.com/ai-agents-marketingread 2026-11-09

Triggers & Channel Coverage Full

Work reaches an agent through the trigger that starts its automation: a webhook, a schedule or an event in any connected app, such as a new HubSpot contact or a Zendesk ticket. Albato listens for triggers and polls APIs as often as every minute on Embedded Pro, without charging for either, and sets up custom webhooks for apps that lack an API. Partners subscribe their users to the partner product's own webhooks through the Embedded API, so an event inside that product can start an agent run.

Sourcealbato.com/ai-agentsread 2026-11-09

Model Flexibility & Routing Full

Builders pick the provider for each AI Agent step from OpenAI, Anthropic Claude, Google Gemini, DeepSeek or the built in Albato AI, then enter the model ID, and can switch at any time. Embedded agents take a model per workflow, including a partner's own model, Bedrock, Azure or a self hosted model, so cost, quality and compliance can differ from step to step. Customers can move from ChatGPT to Claude or Gemini in one click, and runs on their own provider key carry no token charge from Albato.

Sourcealbato.com/wiki/articles/ai-agent-how-to-set-it-upread 2026-11-09

APIs / SDKs / MCP Extensibility Full

Partners drive the platform through the Embedded API, 11 REST methods that add, block and delete users, refresh their tokens, set and list billing plans, top up transactions, and create or read connections to the partner's own system. Server calls use a permanent API key, and each end user gets an expiring JWT session token for the embedded builder. Copilot is callable over A2A version 1.0 at a JSON RPC endpoint, with a public agent card, a partner token paired with the user's session token, streamed task events, and methods to send, check and cancel tasks.

Sourcealbato.com/embedded/apiread 2026-11-09

Testing, Debugging & Optimization Partial

Pro and Enterprise include a staging environment, isolated from production and syncable to the partner's sandbox, for testing integration solutions before release. Builders tune an agent by adjusting its instructions and tightening its guardrails after a run goes wrong, and auto replay reruns failed records once a fix is in. There are no scored test cases, evaluation datasets, judge models or pass rates for an agent's decisions, and no way to compare one prompt or model against another on the same inputs.

Sourcealbato.com/embedded/pricingread 2026-11-09

Browser / Computer-use Not documented

Every action goes through an app's API, a webhook or a custom HTTP request inside Albato's connector engine. Albato runs no hosted browser, desktop session or remote computer for agents to drive, and for apps without an API it sets up custom webhooks rather than operating the interface. Copilot works inside Albato's own builder, and white label connect links send users to a provider's OAuth page in their own browser while the agent waits for the user to finish.

Sourcealbato.com/wiki/articles/mcp-tools-referenceread 2026-11-09

The Agentic Index coverage score grades every vendor Full, Partial or Not documented against the same 14 buyer facing capabilities, from public evidence only. Each capability links to how all vendors in the index score on it. How this evidence is graded

Pricing

Embedded Starter from $3,000 a month, Pro with AI agents and MCP from $5,000 a month, Enterprise custom. Self serve plans with the AI Agent step from $15 a month billed annually.

Monthly platform fee plus a usage fee on active users or connectors, the partner's choice, with successful transactions counted against a plan limit; self serve plans are priced by transactions

Trial available

Included quota

Starter includes 5 million transactions a month and unlimited API calls, users, connectors, connections and Solutions. Pro carries a 10 million transaction limit under a fair use policy, unlimited during the first two years of an annual subscription. Enterprise has unlimited usage, and self hosted deployments have no transaction limit.

What is public

Starting platform fees for Starter and Pro, the transaction limits and fair use terms on each plan, the annual discount, which features each tier includes, support response times, and the full self serve price list with per transaction overage.

Billing mechanics

A monthly platform fee plus a usage fee priced on either active users or connectors, never both. An active user is one of the partner's customers who ran at least one transaction in the calendar month, however many apps or employees it uses. Only successful actions count as transactions.

Cost watchouts

AI agents and the MCP server are not on Starter, so agent work starts at the Pro platform fee. The usage fee per active user or connector sits on top of the platform fee and is quoted. A managed private cloud costs extra below Enterprise, and additional queue handlers cost extra on Pro.

Variable cost rationale

The platform fee is fixed and published, triggers and API polling are free, and Pro and Enterprise carry a fair use policy rather than automatic overage charges. The usage fee by active users or connectors is set in the quote, so the monthly bill moves with the partner's active customer count or connector list, and Starter overages are billed per transaction.

Additional watchouts

Agent features need Pro or above. The usage fee is quoted, the API page and pricing page disagree on the Pro price, and Copilot is still labeled beta.

Overage / add-ons

On Starter, transactions past the limit are paid as you go or bought in discounted bundles of 500,000 to 5 million. On Pro and Enterprise, Albato never charges automatically for going over and reviews terms if usage stays well above the limit for two or more months.

Sales call required

Yes, required for paid access

Free / trial

No free tier on Embedded. A free proof of concept of two to four weeks for prospects aiming at Pro or Enterprise, limited to five a quarter. The self serve platform has a free plan with 100 transactions and a 7 day trial of its Pro plan.

Lowest paid plan

Embedded Starter from $3,000 a month, without AI agents or MCP. Agent features start with Embedded Pro, from $5,000 a month.

Commercial notes

Albato pitches its entry price against Workato and Paragon contracts it puts at $50,000 to $80,000 a year, includes connector maintenance on every plan, and builds two custom connectors a month on Pro at no extra charge.

Key ambiguities

The embedded API page says the Pro plan costs $3,000 a month, while the pricing page and homepage put Starter at $3,000 and Pro at $5,000. Rates for the usage fee on active users or connectors are quoted rather than printed.

Cancellation / refund

Embedded plans are billed monthly and can be cancelled at any time, with a 10% discount for annual subscriptions. Self serve subscriptions can be ended for convenience on 3 days notice under the license agreement.

Support SLA / resale

A dedicated project team with a solution consultant, CSM and integration engineer on every Embedded plan. First response within one business day on Starter, 8 hours on Pro with a Slack hotline, and 2 hours on Enterprise with first line support for the partner's own users and an uptime SLA.

Missing data

Usage fee rates per active user or connector, and Enterprise pricing.

Agentic Index verified 2026-11-09

Alternatives to Albato

The closest documented capability profiles to Albato among agent infrastructure platforms tracked by Agentic Index, ordered by similarity on the same 14 point evidence the rankings use. No vendor pays for placement.

  • Cosmonic9.0 / 14A lighter documented profile than Albato
  • Inngest10.0 / 14Fuller documented coverage on Testing, Debugging & Optimization
  • LiveKit11.0 / 14Adds documented Knowledge Grounding & RAG
  • Thread AI11.0 / 14Adds documented Knowledge Grounding & RAG
  • Bernstein10.5 / 14Fuller documented coverage on Human Oversight & Guardrails and Testing, Debugging & Optimization
  • Blaxel8.5 / 14A lighter documented profile than Albato

Similarity is computed from each vendor's Agentic Index coverage score evidence, axis by axis, not from the totals. How this evidence is graded

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