Apify
Also known as: Apify Actors, Apify Store
Cloud platform and marketplace of more than 73,000 ready-to-run Actors for web data and automation, with proxies, schedules and an MCP server that exposes them as tools for AI agents.
Apify is a cloud platform and marketplace for web data and automation. Its core unit is the Actor, a serverless cloud program that takes JSON input, runs on Apify's infrastructure and returns structured output. Apify Store lists more than 73,000 ready-to-run Actors that scrape named sites, generate leads, monitor social media and track competitors, most of them built and priced by independent creators, so a team can get working data without writing a scraper.
Around the Actors sits a data infrastructure layer: datasets, key-value stores and request queues for run output and state, proxies with datacenter, residential and SERP options, schedules and webhooks that start runs without a person, and monitoring with run charts and alerts. Apify maintains Crawlee, an open source crawling library, and ships SDKs, a CLI and templates for developers building their own Actors.
For agent builders, Apify is the tool and data layer rather than the agent. A hosted MCP server lets Claude, ChatGPT, Cursor and other clients discover and run Store Actors as tools, Actors can call other MCP servers such as Notion or Slack on a user's behalf, and autonomous agents can pay for runs through an agentic payment path without an account. Actors that ask for full permissions need the user's approval before they run, and the MCP server will not run them for an agent.
Commercially, Apify is self serve. A free plan gives five dollars of platform usage every month with no card, and paid plans run from nineteen dollars a month (seventeen billed yearly) to nine hundred ninety nine, each including matching prepaid usage plus pay as you go overage in compute units, proxy traffic, storage and per Actor fees. Apify is SOC 2 Type II, with organization roles, two-factor requirements and SSO among its access controls.
Vendor details
Canonical URL
https://apify.com
Category
Agent infrastructure
Subcategory
Web data extraction
Funding status
Independent.
Company status
independent
Use cases & customers
Primary use cases
Target customers
Deployment options
Integrations
REST API, JavaScript and Python SDKs, CLI, webhooks, an integrations catalog (Zapier, Make, n8n, vector databases, LLM frameworks), and an MCP server exposing Actors as tools.
In practice
You need structured data from a site with no API and don't want to maintain scrapers. You run a ready-made Apify Store Actor on a schedule and pull clean datasets through the REST API.
Your AI agent needs live web data mid task. You connect the Apify MCP server so the agent finds and runs a Store Actor as a tool and gets results back without key wiring or polling.
Your scraper quietly starts returning empty fields after a site redesign. You add a dataset schema and an Apify monitoring alert on field statistics, so you hear about it after the first bad run instead of the fiftieth.
Sources & related URLs
Related / legacy domains
Agentic Index coverage score
10.5 / 14 capabilities · 75%
| Integrations & Tool Calling | Full |
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Reach extends well beyond the web. The integrations catalog covers automation platforms (Zapier, Make, n8n), vector databases and LLM frameworks. Through MCP connectors, Actors can call third party MCP servers such as Notion or Slack on a user's behalf, and webhooks POST run events to any URL. The MCP server itself exposes Store Actors to outside agents as callable tools, many of which write to other services, so agents can read from and write to other systems through native integrations and custom tools. Sourcedocs.apify.com/integrations/mcpread 2026-09-22 |
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| Workflow Orchestration | Partial |
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Customers chain work by wiring steps together. A webhook on a run finishing or failing can start another Actor, so a pipeline can branch on the outcome of a step. Saved tasks fix an Actor's input for reuse, Actors can hand work to other Actors in code, and request queues and retries run inside a crawl. Loops, branching, retries and fallback paths are assembled from webhooks and code rather than defined in a workflow runtime, and no versioned flow definition is documented. Sourcedocs.apify.com/integrations/webhooksread 2026-09-22 |
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| Knowledge Grounding & RAG | Not documented |
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Web data gathered by Actors lands in datasets and key-value stores, and there is no retrieval structure over the customer's own documents for an agent to query. Crawlers and vector database integrations push web content into the customer's own vector store, so the grounding happens in the customer's layer. No feature indexes, refreshes or permissions customer content for retrieval, and public web data is not the customer's corpus. Sourceapify.com/llms.txtread 2026-09-22 |
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| Human Oversight & Guardrails | Partial |
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One class of action waits for a person. Actors that ask for full permissions must be approved by the user before they run, and the platform returns full-permission-actor-not-approved or full-permission-actor-blocked-for-admin when that approval is missing or an admin has blocked them. The MCP server leaves full permission Actors out entirely, because running one is a decision the user approves personally and an LLM cannot make it on the user's behalf. That consent checkpoint separates higher risk Actors from limited permission ones. No approval step inside a run, escalation rule or routing of approvals into other channels is documented. Sourcedocs.apify.com/integrations/mcpread 2026-09-22 |
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| Security, Identity & Governance | Full |
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SOC 2 Type II compliance after an independent audit is stated in Apify's security documentation, with the report available on request through its Trust Center at trust.apify.com. Customer facing controls sit beside it. Organization accounts assign every member a role with configurable permissions per resource type (Actors, tasks, storage), organizations can require two factor authentication and cap session lifespan, and the shared responsibility page lists SSO and scoped API tokens among the controls Apify provides. Sourcedocs.apify.com/securityread 2026-09-22 |
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| Observability & Auditability | Full |
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Every Actor run keeps a log of what it did, a run record with status, statistics and resource usage, and its input and output storages, retrievable in the Console and through the API; schedules keep their own log. Native monitoring charts run statuses over the last 30 days and metrics over the last 200 runs of any Actor or task, and alerts fire during or after a run when a metric crosses a threshold or a run ends in an unexpected status. Runs and their storages are retained for a period set by plan. No audit log separate from run logs and no export to a SIEM is documented. Sourcedocs.apify.com/actors/running/monitoringread 2026-09-22 |
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| Memory & State Persistence | Partial |
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Run state persists for the Actor's code to read. Actor.useState saves an Actor's progress so a run resumes where it left off after a server migration, named key-value stores, datasets and request queues keep data across runs, and default storages are kept for the plan's retention period. The Actor reads that state to decide what to do next, so it is state rather than a setting. These are storage primitives the developer wires up, with no memory layer of stated types. Sourcedocs.apify.com/actors/development/builds-and-runs/state-persistenceread 2026-09-22 |
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| Deployment & Data Residency | Partial |
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The platform, with its scheduling, storage, proxies and monitoring, is a hosted cloud service, and no region choice, dedicated cloud or self hosted platform is documented. Actors can also run locally, and Apify's open source Crawlee library runs on the customer's own infrastructure, though without the platform's services. Sourceapify.com/llms.txtread 2026-09-22 |
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| Prebuilt Agents, Templates & Packs | Full |
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A browsable catalog, Apify Store, holds ready to run Actors, 73,051 on the homepage on 22 September 2026, that scrape named sites, generate leads, monitor social media and track competitors. Each has its own README, input form and pricing and does its job when selected, and most are built by independent creators. Apify says an Actor is a serverless program rather than an AI agent, but each one is a complete working job a buyer adopts rather than a connector. Actor templates for Python, JavaScript and TypeScript add starting points for builders. Sourceapify.comread 2026-09-22 |
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| Triggers & Channel Coverage | Full |
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Work starts without a person initiating it. Schedules run Actors and saved tasks on a recurring timetable, with a schedule log, and webhooks fire on system events such as a run finishing or failing, for example to start another Actor. Runs can also start from the API, the MCP server and integrations such as Zapier, Make and n8n. No chat or email channel is documented as a starting point. Sourcedocs.apify.com/integrations/webhooksread 2026-09-22 |
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| Model Flexibility & Routing | Full |
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Apify serves tools and data to whatever model the customer's agent runs. Any MCP client (Claude, ChatGPT, Cursor and others) can connect to its MCP server, its docs cover frameworks such as CrewAI and Agno with a note that other LLM providers can be swapped in, and AI Actors take the customer's own model keys. Only Apify AI in the Console chooses its own model; for the customer's agent, model choice stays with the customer. Sourceapify.com/llms.txtread 2026-09-22 |
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| APIs, SDKs & MCP Extensibility | Full |
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A documented REST API covers Actors, runs, tasks, schedules, webhooks, storages and the Store, alongside the apify-client packages for JavaScript and Python, SDKs for building Actors, a CLI, and a hosted MCP server with OAuth or local stdio. An RFC 9727 API catalog and published Agent Skills describe the surface for agents, and developers can package, version and publish their own Actors. Sourcedocs.apify.com/llms.txtread 2026-09-22 |
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| Testing, Debugging & Optimization | Partial |
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Output gets a quality gate. A dataset schema validates each item an Actor writes at the field level, and monitoring alerts on dataset field statistics, for example when a field stops being filled, alongside alerts on run metrics and status. That makes quality gates configurable for output data. No test harness for fixtures or datasets before production and no scored evaluation of output quality over time is documented. Sourcedocs.apify.com/actors/running/monitoringread 2026-09-22 |
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| Browser & Computer Use | Full |
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Apify Actors drive real browsers on its cloud. The SDK's Playwright and Puppeteer crawlers run browser sessions with persistent session and cookie management, and the documentation shows Actors acting on a page by clicking, typing and pressing keys, behind Apify's anti blocking and proxy services. That control of a real interface runs remotely on the vendor's infrastructure. Sourcedocs.apify.com/llms.txtread 2026-09-22 |
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The Agentic Index coverage score grades every vendor Full, Partial or Not documented against the same 14 buyer facing capabilities, from public evidence only. Each capability links to how all vendors in the index score on it. How this evidence is graded
Recent platform changes
Version 0.17.0 of Apify's MCP server adds tools that let an agent start an Actor build, list and read builds, follow the build log and list the user's Actors. It also drops older payment metadata fields, a breaking change for anyone parsing them.
Bears on: MCP / tool calling / API
View sourceApify released Apify AI in beta, a natural language interface integrated directly into the Apify Console. Users can now describe their data extraction or automation goals in plain English, and the AI automatically discovers, configures, and executes the relevant Actor to return the requested dataset.
Bears on: Agent capability
View sourcePricing
From $19/mo ($17 billed yearly) · free plan
compute units plus proxy GB, storage, and per Actor fees
Included quota
Each plan includes prepaid usage equal to its monthly fee ($5 Free, $19 Starter, $199 Scale, $999 Business) spendable on Actor runs, proxies, storage and Store Actors. Max concurrent runs 5, 32, 128 and 256; Actor RAM 16, 64, 256 and 512 GB; datacenter proxy IPs 5, 30, 200 and 500.
What is public
Apify publishes four self serve plans (Free $0, Starter $19, Scale $199, Business $999, 10% off billed annually) plus custom Enterprise, and per-unit rates for compute units, proxies and add-ons.
Billing mechanics
Each plan bundles a prepaid usage pool equal to its monthly fee, spendable across Actor runs, proxies, storage, and Store rentals. A compute unit is 1 GB of RAM for 1 hour. Once the pool is spent, paid plans bill overage pay as you go; the free plan blocks until the next cycle. Unused prepaid usage expires each month.
Cost watchouts
Residential proxy at $7 to $8 per GB is the most expensive line and can dominate the bill. Per Actor Store rental and per result fees stack on top of compute. Prepaid usage does not roll over, so unused budget is lost each month. Free plan hard stops with no soft overage.
Variable cost rationale
The monthly fee is only a prepaid floor. Real cost is driven by compute units ($0.13 to $0.20 per CU), residential proxy at $7 to $8 per GB, storage, data transfer, and per Actor rental or per result fees that stack on top. Spiky or proxy heavy workloads can far exceed the plan price.
Additional watchouts
The Apify Store is a marketplace: many third party Actors carry their own monthly rental or per result fees on top of platform compute, and quality and trust signals across Store Actors are uneven.
Overage / add-ons
Paid plans continue past the prepaid pool and bill overage pay as you go up to a configured limit. The free plan blocks new runs until the next cycle. Unused prepaid usage expires each month and does not roll over.
Sales call required
Mixed (some tiers require a call)
Free / trial
Free plan: $5/mo prepaid platform usage, no credit card
Lowest paid plan
Starter $19/mo ($17/mo billed annually) plus pay as you go usage
Commercial notes
Apify positions itself as a marketplace of ready-to-run tools and web data infrastructure for AI agents, with a hosted MCP server and an agent payment path for accounts with no sign-up. It is SOC 2 Type II. Startups get 30% off Scale, students 50% off paid plans, and nonprofits a discount.
Key ambiguities
Total monthly cost is hard to forecast because it depends on per Actor pricing models, proxy mix, and run resources rather than the plan fee alone.
Cancellation / refund
Self serve plans can be upgraded, downgraded, or canceled anytime in billing. Upgrades are prorated; cancellation runs to the end of the current cycle. Overage may still be charged.
Support SLA / resale
Community support on Free, chat on Starter, priority chat on Scale, an account manager on Business; SLAs with guaranteed data on Enterprise.
Missing data
Enterprise pricing and SLAs are not public. Exact per Actor Store fees vary by Actor and are only visible on each Actor's page.
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Alternatives to Apify
The closest documented capability profiles to Apify among agent infrastructure platforms tracked by Agentic Index, ordered by similarity on the same 14 point evidence the rankings use. No vendor pays for placement.
- nexos.ai11.5 / 14Adds documented Knowledge Grounding & RAG
- Pipedream11.0 / 14Fuller documented coverage on Workflow Orchestration and Human Oversight & Guardrails
- Windmill12.0 / 14Fuller documented coverage on Workflow Orchestration and Human Oversight & Guardrails
- Cartesia10.5 / 14Adds documented Knowledge Grounding & RAG
- Composio8.5 / 14Fuller documented coverage on Deployment & Data Residency
- E2B8.5 / 14Fuller documented coverage on Deployment & Data Residency
Similarity is computed from each vendor's Agentic Index coverage score evidence, axis by axis, not from the totals. How this evidence is graded