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Waniwani

Also known as: WaniWani

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AI distribution platform: an open source SDK and hosted platform for MCP apps that quote, book and capture leads inside ChatGPT, Claude and Gemini, with synthetic buyer testing, analytics and compliance monitoring.

Waniwani is an AI distribution platform: it helps companies show up, convert and get measured inside AI assistants such as ChatGPT, Claude, Gemini and Perplexity, where buyers now ask for products.

The core is an open source SDK (MIT) for MCP funnels. createFlow turns a typed state graph with branching, interrupts, validation and resumable state into a single MCP tool, so an app can walk a buyer through a quote, a booking, a signup or lead capture without leaving the chat.

The hosted platform adds a flow state store, a knowledge base the customer ingests and searches with embeddings, an embeddable chat widget for the customer's own site, and analytics down to individual sessions with full tool call logs.

Paid modules monitor and improve the live app: synthetic buyers test how each AI platform presents the product, with regression tests on every model update; compliance monitoring checks mandatory disclosures, legal text and advice boundaries across jurisdictions; and revenue tools simulate demand and tune funnels and messaging. Waniwani can also build and submit the app for a customer. Its first customers were insurers and other quote based financial services firms, and it serves regulated and high consideration industries. Each organization's data lives in the EU or US region chosen at setup, service account keys carry chosen scopes, and the company states SOC 2 Type II certification.

Waniwani raised an eight million dollar seed round led by Seedcamp in June 2026.

Vendor details

Canonical URL

https://www.waniwani.ai

Category

Agent infrastructure

Subcategory

AI distribution platform

Funding status

Seed; eight million dollars led by Seedcamp with Redstone, Plug and Play, Zone II Ventures and Kima Ventures, announced June 2026, bringing total funding to about eight point seven million dollars.

Company status

independent

Use cases & customers

Primary use cases

Building quote, booking and lead capture funnels that run inside AI assistantsGrounding an AI app in the company's own documentationMonitoring how AI platforms present a product with synthetic buyersCompliance checks on disclosures and advice boundaries in AI channels

Target customers

Insurers and financial services firmsRegulated and high consideration businessesMarketing and growth teamsProduct and engineering teams building AI apps

Deployment options

SaaS in a chosen region (EU or US)Self hosted MCP server with the open source SDKSelf hosted flow state store (KV adapters)

Integrations

The open source SDK compiles a customer's tools, flows and widgets into an MCP server that runs inside ChatGPT, Claude, Gemini, Perplexity and the customer's own site through an embeddable chat widget; flows and endpoints call the customer's own services (quote engines, calendars, CRM or webhook handoff), and an Email module sends mail per conversation. Waniwani's own MCP server, CLI, API keys and service accounts operate the platform.

In practice

An insurer builds a quote funnel with createFlow that asks the right questions in ChatGPT, validates each answer and hands off a quote estimate

A growth team sends synthetic buyers through ChatGPT, Claude and Gemini after each model update to see whether its product is still recommended and priced correctly

A lender grounds its AI app in its own product documentation through the knowledge base and keeps EU customer data in the EU region

Agentic Index coverage score

10.0 / 14 capabilities · 71%

Integrations & Tool Calling Full

Documented custom tool support that acts in outside systems. The SDK compiles the customer's tools, flows and widgets into an MCP server; flow nodes and api/ endpoints call the customer's own services (quote engines, booking calendars, lead handoff to a CRM or webhook), and the Email module sends email from a tool or flow node with one call, logged per conversation.

SourceWaniwani, docs.waniwani.ai llms-full.txt (Tools, Endpoints, Lead generation guide, Email module)read 2026-09-25

Workflow Orchestration Full

A documented workflow model. createFlow builds a typed state graph (Zod typed state, named nodes, direct and conditional edges, interrupts, widget signals) that compiles to one MCP tool, with deterministic step order, validation and re-ask on failure, auto skip of filled fields, and state that resumes across tool calls. The docs place it against LangGraph as a funnel shaped graph.

SourceWaniwani, docs.waniwani.ai llms-full.txt (Flows, Waniwani vs LangGraph) and llms.txtread 2026-09-25

Knowledge Grounding & RAG Full

A maintained retrieval structure over the customer's own content. The Knowledge Base ingests the customer's markdown (with metadata), stores it in Waniwani's hosted KB service, and searches it with embeddings; the distribution template registers a search tool on top of it, with configurable not found and refusal text for regulated corpora. The homepage describes natural language answers sourced from the customer's documentation.

SourceWaniwani, docs.waniwani.ai llms-full.txt (Knowledge Base overview, App config search options) and the homepageread 2026-09-25

Human Oversight & Guardrails Partial

Guardrails and gates, with no person approving an agent action. Compliance Monitoring runs real time checks on mandatory disclosures, legal text and advice boundaries, with per jurisdiction rules and gate enforcement for multi step quoting and escalation workflows; the knowledge base search lets a regulated app name the human to go to when nothing matches. A flow interrupt asks the buyer a question, not a reviewer.

SourceWaniwani, the homepage (Compliance Monitoring) and docs.waniwani.ai llms-full.txt (Flows, App config); waniwani.airead 2026-09-25

Security, Identity & Governance Full

Access controls and a compliance posture are both published. Access is governed by organization roles and membership, OAuth scopes checked server side on every API call, and admin issued service account keys with chosen read and write scopes per area and a separate toggle for destructive operations, revocable at once. The site's llms.txt states SOC 2 Type II Certified, alongside GDPR compliance, and no first party statement contradicts it.

SourceWaniwani, docs.waniwani.ai llms-full.txt (Service accounts, MCP server How it works) and www.waniwani.ai/llms.txt (Compliance and Security)read 2026-09-25

Observability & Auditability Full

Run level visibility. AI App Analytics lets a team drill into individual sessions with full tool call logs, alongside funnel volume, conversion, lead capture and drop off per platform; the SDK's tracking sends typed events tied to a session id derived from MCP metadata, with external user ids attachable, and the Waniwani MCP server returns session breakdowns and analytics digests.

SourceWaniwani, the homepage (AI App Analytics) and docs.waniwani.ai llms-full.txt (Tracking, Sessions, Identify users, MCP server); waniwani.airead 2026-09-25

Memory & State Persistence Partial

State inside one conversation's flow. The flow engine keeps state in a KV store keyed by the MCP session, hosted by Waniwani or self hosted through adapters, so a funnel resumes across tool calls without passing state through the model; the chat widget can keep thread history on the user's own device. That is state inside a single session; no memory the agent carries across sessions with a stated scope and lifetime is documented.

SourceWaniwani, docs.waniwani.ai llms-full.txt (Flows, KV store, Chat widget)read 2026-09-25

Deployment & Data Residency Full

A named region list with a selection surface. Waniwani runs two independent stacks, EU and US, each with its own database, dashboard and MCP server; the customer picks the region at organization creation and the organization's data never crosses to the other. The flow state store can also be self hosted through KV adapters, and the SDK is MIT licensed code the customer runs.

SourceWaniwani, docs.waniwani.ai llms-full.txt (Regions and data residency, KV store)read 2026-09-25

Prebuilt Agents, Templates & Packs Partial

Assets the customer assembles. The managed project template ships a ready made knowledge base search tool, and the docs give funnel recipes (sales, lead generation, booking, insurance and pricing quotes) and a Kit with widgets and flows to build from; none is a complete agent a buyer selects and runs as shipped.

SourceWaniwani, docs.waniwani.ai llms-full.txt (Kit, Build a funnel guides, App config)read 2026-09-25

Triggers & Channel Coverage Partial

Work arrives through several inbound channels, and nothing documented starts the app on its own. An app built on Waniwani is reached wherever a buyer asks: ChatGPT, Claude, Gemini, Perplexity and the customer's own website through the embeddable chat widget. Each is an assistant or a person invoking the app, which is channel breadth rather than an event, schedule or webhook starting work.

SourceWaniwani, www.waniwani.ai/llms.txt (AI Platforms Supported), docs.waniwani.ai llms-full.txt (Chat widget) and the homepageread 2026-09-25

Model Flexibility & Routing Not documented

No model choice. An app built on Waniwani runs inside the buyer's assistant, so the host's model does the reasoning; being reachable from ChatGPT, Claude or Gemini is not a choice of model. The chat widget talks to Waniwani's hosted chat backend with no model named or selectable.

SourceWaniwani, docs.waniwani.ai llms-full.txt (Chat widget, What is Waniwani?)read 2026-09-25

APIs, SDKs & MCP Extensibility Full

Outside callers drive the platform. Waniwani's own hosted MCP server publishes endpoints per region (mcp.waniwani.ai/mcp, eu.mcp.waniwani.ai/mcp), signs callers in with OAuth 2.1 and scopes, and offers four tools (whoami, set_active_org, search, execute), where execute runs typed platform operations that create environments and API keys. Alongside it: the MIT licensed SDK (the WaniWani-AI/kit repository is MIT), the platform CLI, API keys and scoped service account keys.

SourceWaniwani, docs.waniwani.ai llms-full.txt (Waniwani MCP server, How it works, Service accounts, CLI) and GitHub WaniWani-AI/kitread 2026-09-25

Testing, Debugging & Optimization Full

An evaluation loop on the customer's deployed app. Top of Funnel Monitoring sends synthetic buyers through every major AI platform the way real customers would, verifies disclosure accuracy, pricing and conversation quality per platform, runs regression tests on every model update and alerts on changes; Compliance Monitoring adds cross model consistency scoring; persona A/B testing is listed. The platform's scopes include creating, editing and running evaluations and reading evaluators and their results.

SourceWaniwani, the homepage (Top of Funnel Monitoring, Compliance Monitoring), www.waniwani.ai/llms.txt (Synthetic Buyer Monitoring) and docs.waniwani.ai llms-full.txt (Service accounts scopes); waniwani.airead 2026-09-25

Browser & Computer Use Not documented

No agent operates a browser or desktop. Widgets render inside the host assistant and the chat widget embeds in the customer's own site; that is the product appearing in an interface, not an agent navigating one.

SourceWaniwani, docs.waniwani.ai llms-full.txt (Widgets, Chat widget)read 2026-09-25

The Agentic Index coverage score grades every vendor Full, Partial or Not documented against the same 14 buyer facing capabilities, from public evidence only. Each capability links to how all vendors in the index score on it. How this evidence is graded

Recent platform changes

2026-07-14·MCP / tool calling / APIPartially Verified

Waniwani released its open-source SDK and command-line interface (CLI) to help developers build and manage Model Context Protocol (MCP) servers. The CLI allows teams to wire local repositories to a Waniwani agent and test against a hosted playground, while the SDK introduces server-side state persistence to avoid serializing data through the model on every turn.

Bears on: MCP / tool calling / API

View source
View all 1 change for Waniwani →Tracked since Jul 2026 · Verified from public vendor sources

Pricing

Contact sales (demo request)

free open source SDK plus paid infrastructure modules, likely usage or funnel based

Free tierTrial available

What is public

The open source SDK and its license, which hosted features sit on the free tier, and the regions; no paid prices.

Billing mechanics

Not publicly documented; paid modules are arranged through a demo request.

Cost watchouts

The paid layer (monitoring, compliance, revenue optimization, platform submission and maintenance) is quoted, and whether a build done by Waniwani's team is priced separately is not stated.

Variable cost rationale

No metering is published for the paid layer; the free tier and SDK carry no charge, so exposure depends on quoted terms.

Additional watchouts

The free tier covers the SDK's hosted tracking, knowledge base and chat widget; monitoring, compliance and optimization sit in the quoted layer.

Sales call required

Yes, required for paid access

Free / trial

Open source SDK (MIT) free; free tier for tracking and analytics, the knowledge base and the chat widget

Lowest paid plan

None public.

Key ambiguities

No plan, price or billing unit is published for the paid modules; /pricing returns 404.

Missing data

All paid module prices, the billing unit and contract terms.

Agentic Index verified 2026-09-25

Alternatives to Waniwani

The closest documented capability profiles to Waniwani among agent infrastructure platforms tracked by Agentic Index, ordered by similarity on the same 14 point evidence the rankings use. No vendor pays for placement.

  • Haystack12.0 / 14Adds documented Model Flexibility & Routing
  • Sourcegraph11.0 / 14Adds documented Model Flexibility & Routing
  • Cartesia10.5 / 14Adds documented Model Flexibility & Routing
  • DBOS8.5 / 14Fuller documented coverage on Triggers & Channel Coverage
  • Hatchet8.5 / 14Fuller documented coverage on Triggers & Channel Coverage
  • LiteLLM9.5 / 14Adds documented Model Flexibility & Routing

Similarity is computed from each vendor's Agentic Index coverage score evidence, axis by axis, not from the totals. How this evidence is graded

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