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Observe

Also known as: Observe by Snowflake, observeinc.com, Observe Snowflake AI SRE

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Entry priceSubscription on committed ingest volume: logs from $0.49 per GiB, metrics from $0.008 per data point per minute, traces from $0.59 per GiB, compute included. Free trial with no card.Full pricing detail

Observe, now sold as Observe by Snowflake, is an observability platform that keeps logs, metrics and traces on a Snowflake lakehouse and adds AI SRE, an investigation agent. AI SRE runs its own queries across the customer's telemetry, recalls what it learned in earlier sessions, follows team playbooks written as skills and recommends fixes, and outside agents reach the same tools through an OAuth MCP server. Pricing is a committed ingest subscription from $0.49 per GiB of logs, with unlimited users and a free trial.

Observe sells log management, application performance monitoring, infrastructure monitoring and LLM observability on a lakehouse built on Snowflake, with OpenTelemetry and its own Observe Agent collecting data from hosts, Kubernetes and cloud accounts. Snowflake acquired the company, and the product is now marketed as Observe by Snowflake on snowflake.com, with its own pricing page, trial sign up, documentation and login. It is a different company from Observe.AI, which sells contact center software.

AI SRE is the agent. An engineer asks why latency spiked last night or which errors matter most, and the agent searches correlation tags and datasets, writes and runs OPAL queries, inspects APM service maps and summarizes the evidence in a chat, with query cards a reader can rerun under their own permissions. Page specific assistants help build monitors and explore traces.

Teams encode investigation playbooks as skills, private or shared with the workspace and also managed through Terraform, and the agent keeps per user memories of past root causes, dead ends and team vocabulary, which it retrieves by semantic search in later sessions. Connectors to Notion and Atlassian bring in runbooks and tickets. AI SRE recommends rather than changes anything, and in a private preview it can investigate new alerts in the background, within limits per monitor and per account. An MCP server signed into with OAuth gives Cursor, Claude Code, Claude Desktop and Cortex Code the same investigation tools.

Pricing is a subscription on a committed volume of uncompressed ingest: logs from $0.49 per GiB with 30 days of retention, metrics from $0.008 per data point per minute with 13 months, and traces from $0.59 per GiB, with compute included, unlimited users, alerts and dashboards, longer retention at $0.01 per GiB a month and no overage bills.

Each tenant lives in one of eight regions on AWS in Oregon, Virginia, Canada, Frankfurt, the United Kingdom, Tokyo and Sydney, or on Google Cloud in Iowa. Access runs through group based RBAC and single sign on with Microsoft Entra ID, ADFS, Google Workspace, Okta, OneLogin or PingOne, plus service accounts and an audit trail. AI SRE runs on Snowflake Cortex hosted models chosen by Observe.

Observe fits teams that want a lakehouse priced observability stack with an investigation agent that remembers past incidents and follows their runbooks. It fits less well for teams that want the agent to take actions in other systems, choose their own models, or start investigations on every alert today, since that runs only in an invitation only preview.

Vendor details

Canonical URL

https://www.snowflake.com/en/product/observe/

Category

SRE / DevOps agent

Subcategory

Investigation agent with persistent memory and team skills on a Snowflake based observability lakehouse, plus LLM observability and an MCP server for outside agents

Funding status

Owned by Snowflake Inc. and sold as Observe by Snowflake under its own name and pricing.

Company status

acquired

Use cases & customers

Primary use cases

investigating incidents and latency spikes across logs, metrics and traces in plain languagerunning team investigation playbooks as reusable skillsrecalling root causes and ruled out paths from earlier investigationsbuilding monitors with an assistant that already has the monitor contextquerying production telemetry from coding agents over an OAuth MCP server

Target customers

SRE and platform teams consolidating logs, metrics and traces on a lakehouse priced by ingestengineering organizations already on Snowflake that want observability in the same estateon call engineers who want an assistant that remembers earlier incidents and team vocabularydevelopers who want Cursor or Claude Code to query production telemetry over MCP

Deployment options

Observe by Snowflake SaaS in one of eight regions: AWS Oregon, Virginia, Canada, Frankfurt, United Kingdom, Tokyo or Sydney, or Google Cloud Iowa

Integrations

AI SRE connectors for Notion and Atlassian; MCP server for Cursor, Claude Code, Claude Desktop and Cortex Code with a Cursor marketplace plugin; Observe Agent and OpenTelemetry for hosts, Kubernetes, ECS and serverless; AWS, Azure and Google Cloud integrations; apps for GitHub, GitLab, MongoDB Atlas, MySQL, PostgreSQL, Fastly, PagerDuty and Prometheus; LLM observability for OpenAI, Anthropic, Bedrock, Gemini, Vertex, Mistral, Cohere and others through OpenLLMetry; Terraform provider; alert actions to Slack, PagerDuty, Microsoft Teams and email.

In practice

An on call engineer asks AI SRE whether the CPU problem on prod-server from last week is back. The agent finds its memory of the earlier root cause, skips the exploratory queries, confirms the same encoder bound pattern from fresh metrics and recommends the fix the team applied last time.

A platform team saves its pod crash runbook as a workspace skill. Any engineer can type /crashloop in AI SRE, and the agent pulls Kubernetes events, recent deploys and container logs in the same order every time and posts the findings in the chat.

A developer connects Cursor to the Observe MCP server with an OAuth login that grants read only access, asks for the top five errors in the checkout service, and gets the generated OPAL query and its results inside the editor.

Agentic Index coverage score

7.5 / 14 capabilities · 54%

Integrations & Tool Calling Partial

AI SRE reaches outside systems for context rather than to act in them. Each user connects Notion and Atlassian through those services' MCP servers so the agent can pull runbooks, pages and tickets into an investigation, and inside Observe it searches datasets, runs OPAL queries and inspects APM service maps under the user's own permissions. Findings come back as recommendations in the chat; the agent does not file tickets, page anyone or change infrastructure, and alert notifications to Slack, PagerDuty, Teams or email are monitor actions rather than agent actions.

Sourcedocs.observeinc.com/docs/configure-ai-sre-connectors.mdread 2026-11-09

Workflow Orchestration Partial

A single agent plans each investigation as a chain of tool calls: resolve correlation tags from the question, find the datasets that carry them, generate an OPAL query and run it, then inspect service maps or traces and summarize. Skills turn a repeatable playbook, such as debugging frequent pod crashes, into instructions the agent follows step by step when someone types its slash command. The trace and monitor assistants are the same agent with page context, and nothing coordinates several agents or runs a branching workflow around them.

Sourcedocs.observeinc.com/docs/model-context-protocol.mdread 2026-11-09

Knowledge Grounding & RAG Partial

Investigations draw on the customer's telemetry at run time, guided by a context graph in which Cortex Search covers correlation tags and Cortex embeddings cover dataset metadata, so the agent can map a phrase like a container name to the right datasets. Notion and Atlassian supply runbooks and tickets through connectors when a user has linked them, read per investigation.

Admins can also upload runbook files on an Uploaded documents page, but those ground o11y AI Help, the separate how to assistant for questions about Observe, rather than AI SRE, and the indexes AI SRE holds describe where data lives rather than the team's operational knowledge.

Sourcedocs.observeinc.com/docs/where-does-your-data-go.mdread 2026-11-09

Human Oversight & Guardrails Partial

Guardrails here limit what the agent can see and how often it runs rather than gating actions, because it recommends instead of acting. Queries run with the user's own dataset permissions, RBAC decides who may use AI SRE or create shared skills, and an OAuth MCP session can be narrowed to read only. Background investigations use read only tools, run as the user who last saved the monitor, check that identity before each run, and stop at ten per monitor and 1,000 per account a day, with muted alerts skipped. No approval step exists for changes because none are made.

Sourcedocs.observeinc.com/docs/auto-investigate-alerts-with-ai-sre.mdread 2026-11-09

Security, Identity & Governance Partial

Access runs through groups and members with RBAC privileges, a permission manager and dataset query filters, single sign on with Microsoft Entra ID, ADFS, Google Workspace, Okta, OneLogin or PingOne, local authentication policies, service accounts managed in the UI or by API, and an audit trail of user activity.

AI SRE and the MCP server inherit the caller's permissions with no escalation, and an OAuth MCP session can carry narrower rights than the user. The compliance reports behind the product are Snowflake's and cover Snowflake's own platform, while Observe's own trust center is closed to visitors, so no current certificate names Observe itself.

Sourcedocs.observeinc.com/docs/ai-sre-permissions-and-access.mdread 2026-11-09

Observability & Auditability Full

Every investigation is saved as a chat holding the agent's messages and query cards, which readers rerun under their own permissions, and alert triggered runs are linked from the alert with a status and a recorded reason whenever one was skipped. Chats can be shared or copied to continue under another identity, with access copied from the monitor. An audit trail tracks user activity, though actions taken by a background investigation appear under the user who last saved the monitor. LLM Explorer traces the customer's own LLM workflows step by step.

Sourcedocs.observeinc.com/docs/auto-investigate-alerts-with-ai-sre.mdread 2026-11-09

Memory & State Persistence Partial

AI SRE keeps persistent memories per user across chat sessions: short facts it writes during or after a conversation, such as last week's root cause on a server, a path already ruled out, or that the gateway means the payment gateway for this person, and retrieves by semantic search in later sessions. Users can ask it to remember something and can switch memories off in their settings. Memories are on by default, and no retention period or way to review and delete individual memories is given.

Sourcedocs.observeinc.com/docs/ai-sre-persistent-memories.mdread 2026-11-09

Deployment & Data Residency Full

Each tenant lives in one of eight independent regions with no data shared between them: AWS US West in Oregon, US East in Virginia, Canada Central, Frankfurt, the United Kingdom, Tokyo and Sydney, or Google Cloud US Central in Iowa, where telemetry passes through AWS Oregon before warehousing. A customer can hold tenants in more than one region. AI SRE calls Snowflake Cortex models, and some requests route across regions to reach an available model.

Sourcedocs.observeinc.com/docs/regions.mdread 2026-11-09

Prebuilt Agents / Templates / Packs Partial

Teams mostly build their own playbooks as skills: a name, a description and Markdown instructions, private or shared with the workspace, created from the settings page, by asking the agent to save a conversation as a skill, or through the observe_skill Terraform resource. Observe also supplies some skills of its own, and the home page offers preloaded questions. Data onboarding skills for coding agents install the Observe Agent and OpenTelemetry instrumentation in a public preview, and the trace and monitor assistants are one agent working with page context.

Sourcedocs.observeinc.com/docs/create-skills-for-ai-sre.mdread 2026-11-09

Triggers & Channel Coverage Partial

Generally available entry points are people asking: the AI SRE chat on the home page, the assistants inside Trace Explorer and monitor creation, and outside agents calling the MCP server.

Alert triggered investigation exists as an invitation only private preview, enabled per tenant and limited to internal evaluation; once switched on for a monitor it investigates new alerts of chosen severities in the background, ten per monitor per day by default, and links the findings from the alert and its notification. Opened to every customer for production use, that would put work on the agent from events.

Sourcedocs.observeinc.com/docs/auto-investigate-alerts-with-ai-sre.mdread 2026-11-09

Model Flexibility & Routing Not documented

AI SRE runs on models hosted in Snowflake Cortex, which serves as its model gateway, with Cortex Embed for memories and Cortex Search for documentation. Observe picks the models, names no model or maker behind the completions, and offers customers no setting to change them. Coding agents that connect through the MCP server use whatever model their own tool runs, which leaves the choice with that tool rather than with Observe.

Sourcedocs.observeinc.com/docs/ai-sreread 2026-11-09

APIs / SDKs / MCP Extensibility Full

Outside callers drive Observe through its developer API, including service accounts and reference tables managed over HTTP, and a Terraform provider manages monitors, RBAC settings, credit controls and AI SRE skills as code. An MCP server at each tenant takes an OAuth login or an API token and exposes investigation tools to Cursor, Claude Code, Claude Desktop and Cortex Code, with a plugin in the Cursor marketplace and a CLI carrying many of the same tools.

Sourcedocs.observeinc.com/docs/model-context-protocol.mdread 2026-11-09

Testing, Debugging & Optimization Partial

LLM Explorer gives teams step by step traces of their own LLM applications through OpenLLMetry auto instrumentation, covering OpenAI, Anthropic, Bedrock, Gemini, Vertex, Mistral, Cohere, Groq, Ollama and others, which helps them troubleshoot after the fact. It records rather than scores, with no test sets, judges or quality metrics. AI SRE's own answers are checked by reading the query cards behind them, and nothing measures its findings against a known result.

Sourcedocs.observeinc.com/docs/llm-observability.mdread 2026-11-09

Browser / Computer-use Not documented

The agent never drives a browser or desktop. It works through dataset searches, OPAL queries, APM tools and MCP connectors to Notion and Atlassian, and its assistants live inside Observe's own Trace Explorer and monitor pages, where the product itself runs in the browser. Data onboarding skills run inside the customer's coding agent rather than as an Observe agent operating an interface.

Sourcedocs.observeinc.com/docs/ai-sreread 2026-11-09

The Agentic Index coverage score grades every vendor Full, Partial or Not documented against the same 14 buyer facing capabilities, from public evidence only. Each capability links to how all vendors in the index score on it. How this evidence is graded

Pricing

Subscription on committed ingest volume: logs from $0.49 per GiB, metrics from $0.008 per data point per minute, traces from $0.59 per GiB, compute included. Free trial with no card.

Committed volume of uncompressed telemetry ingested: GiB of logs and traces and data points per minute of metrics, plus extended retention per GiB a month

Trial available

Included quota

Compute is included in ingest prices, with 30 days of retention for logs and traces and 13 months for metrics, and unlimited users, alerts, dashboards and data sources.

What is public

Starting prices per GiB of logs and traces and per data point per minute of metrics, retention included with each, the extended retention price and the no overage policy.

Billing mechanics

Customers commit to a volume of uncompressed ingest per signal, with compute included, and pay extra only for retention beyond the included windows.

Cost watchouts

Retention beyond 30 days for logs and traces costs $0.01 per GiB a month, and the pricing page does not show how AI SRE usage is metered.

Variable cost rationale

Spend follows the committed ingest volume, which is fixed for the term, and there are no overage bills; growth beyond the commitment is handled by resizing at renewal or by agreement rather than automatic charges.

Additional watchouts

Automatic alert investigation by AI SRE is an invitation only preview limited to internal evaluation.

Overage / add-ons

No overage bills: when ingest runs past the commitment, Observe works with the customer to resize capacity.

Sales call required

Yes, required for paid access

Free / trial

Free trial, provisioned immediately with no credit card.

Lowest paid plan

Committed ingest subscription, logs from $0.49 per GiB

Commercial notes

Observe is owned by Snowflake and sold as Observe by Snowflake with its own pricing page and trial.

Key ambiguities

Prices are starting points on a committed volume, the commitment minimum is not public, and AI SRE has no listed price.

Cancellation / refund

Subscription on a committed ingest volume, with multiyear terms available by quote.

Support SLA / resale

Customer success and technical support are included, under Snowflake's support policy and service level agreement.

Missing data

The minimum commitment, discount levels and how AI SRE is billed.

Agentic Index verified 2026-11-09

Alternatives to Observe

The closest documented capability profiles to Observe among SRE and DevOps agents tracked by Agentic Index, ordered by similarity on the same 14 point evidence the rankings use. No vendor pays for placement.

  • Chamber9.5 / 14Fuller documented coverage on Integrations & Tool Calling and Human Oversight & Guardrails
  • Cleric10.0 / 14Adds documented Model Flexibility & Routing
  • SolarWinds6.0 / 14Adds documented Model Flexibility & Routing
  • Bluebricks10.5 / 14Fuller documented coverage on Integrations & Tool Calling and Workflow Orchestration
  • Honeycomb10.5 / 14Adds documented Model Flexibility & Routing
  • Sentry10.5 / 14Adds documented Model Flexibility & Routing

Similarity is computed from each vendor's Agentic Index coverage score evidence, axis by axis, not from the totals. How this evidence is graded

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