Hex
Also known as: Hex Technologies, hex.tech, Notebook Agent, Hex Magic, Context Studio
Hex is an analytics platform pairing a SQL, Python and no code notebook with agents that search governed context, write and run code and answer questions in Threads, with approval by default before destructive edits, versioned eval suites, an MCP server and a model picker.
Hex is a data platform built around a collaborative notebook where SQL, Python and no code cells sit together, with agents that do analytical work in it. The Notebook Agent writes, edits and runs code across connected warehouses such as Snowflake, BigQuery, Databricks and Redshift, and Threads lets business users ask questions in plain language. Agents ground their answers in the organization's context: endorsed semantic models synced from dbt and the semantic models, guides and skills managed in Context Studio. As an MCP client the agent can also read connected tools such as Notion and Linear.
By default the agent asks for approval before destructive actions such as deleting cells or publishing, and teams can turn questions they test repeatedly into versioned eval suites that run on a schedule and flag regressions. Users pick the model or leave it on Auto, and admins can bring their own provider keys. Hex publishes an MCP server with tools to run Threads and to edit and run notebooks, a public API and a CLI, and offers scheduled runs and alerts, Slack access and generative data apps. It holds a SOC 2 Type II report and can be deployed single tenant in an AWS region of the customer's choice.
Vendor details
Canonical URL
https://hex.tech
Category
Data analyst agent
Funding status
Hex is an independent data platform company used by thousands of data teams. Its Fall 2025 launch, which it described as its biggest release ever, brought agents and analytics together, and it publishes the State of Data Teams industry report.
Company status
independent
Use cases & customers
Primary use cases
Target customers
Deployment options
Integrations
Hex connects to Snowflake, Redshift, BigQuery, Databricks, Postgres, ClickHouse, Athena, SQL Server, MySQL, Trino and other warehouses, syncs semantics from dbt, and works with Slack, GitHub, GitLab, Airflow, Dagster and Prefect. It offers an MCP server, an MCP client for tools such as Notion and Linear, a public API and a CLI.
In practice
Business users keep asking the data team the same questions. Hex's Threads answer them in plain language from endorsed semantic models, and Tasks can send the answer to Slack or email every week.
Your analysts lose hours fixing broken SQL and rebuilding charts. Hex's Notebook Agent writes, edits and runs SQL and Python cells in the notebook, and by default it pauses for approval before it deletes cells or publishes.
You changed a semantic model and want to know whether the agent's answers got worse. Hex's versioned eval suites rerun the questions your team tests most on a schedule and track the results in Context Studio.
Sources & related URLs
Agentic Index coverage score
12.5 / 14 capabilities · 89%
| Integrations & Tool Calling | Full |
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The Hex agent writes and runs SQL and Python against Snowflake, BigQuery, Databricks, Redshift, Postgres and other connected warehouses, and as an MCP client it calls tools on Notion, Linear or any other MCP server the workspace connects (public beta). The agent works with any data connection or semantic model the user already has access to, and admins can let it search the web and extract content from URLs. Team plans add the REST APIs, OAuth and integrations with Airflow, Dagster and dbt, and Enterprise adds OAuth database connections. Users can also upload CSV files or images for the agent to work with, and an uploaded CSV can be joined with warehouse data. SourceHex, learn.hex.tech Notebook agent docs and changelog, and hex.tech/pricingread 2026-10-05 |
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| Workflow Orchestration | Full |
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Work is built as notebooks of SQL, Python and no code cells that the team arranges and the agent creates, edits and runs cell by cell, and a whole notebook runs as one flow across its cells. The Notebook Agent can add Python, SQL, Markdown, pivot, input parameter, single value and chart cells, move cells around and delete them with the dependent cells in view, and lay out the published app in rows, columns and tabs. Fix with agent takes on multistep repairs across cells, while Quick fix handles small errors such as syntax. A chat agent in Claude, ChatGPT or Cursor can also create a Hex project through the MCP server, add cells and run the whole notebook, with its edits landing in the draft rather than the published app. SourceHex, learn.hex.tech Notebook agent and MCP server docsread 2026-10-05 |
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| Knowledge Grounding & RAG | Full |
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Agents ground answers in the organization's context: they search endorsed semantic models synced from dbt, and Context Studio manages the semantic models, guides and skills they draw on. Guides take two forms, a workspace context file that every conversation reads and a library the agent pulls from by relevance, and a guide can point the agent at specific projects. Admins and managers edit them together in Context Studio, test questions against a draft before publishing and can roll back to an earlier version, or manage them from the CLI or GitHub Actions, in which case they are read only inside Hex. Semantic model views let a data team rename and regroup dimensions and measures for business users, and the Notebook Agent also reads other projects the user can explore. SourceHex, learn.hex.tech Guides and Notebook agent docs and changelogread 2026-10-05 |
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| Human Oversight & Guardrails | Full |
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By default the agent runs in Ask for approval mode and pauses before destructive actions such as deleting cells or publishing; a Skip approvals mode exists, the last agent turn can be undone, and security sensitive actions such as OAuth authorization always require approval. In approval mode, each cell the agent changes waits for the user to confirm or undo it. Admins can mark data connections as sensitive, and a client reaching a sensitive connection through the MCP server needs admin approval first. For the Slack agent, admins choose whether answers drawn from sensitive data arrive as a private reply, as a link only, or not at all. SourceHex, learn.hex.tech changelog, Notebook agent, MCP server and Hex Agent in Slack docsread 2026-10-05 |
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| Security, Identity & Governance | Full |
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Hex holds a SOC 2 Type II report and lists HIPAA, PCI and GDPR in its trust center, supports SSO through Google, Okta and OIDC, limits actions by user role, and offers audit logs and BYOK on Enterprise. Data at rest, including database credentials, uploaded files and cached query results, is encrypted with AES 256, and traffic uses TLS 1.2 or newer. Permissions are set across user roles, data access and project access. Production systems at Hex sit behind multifactor authentication, and the company runs regular penetration tests, a private bug bounty program and code scanning. OIDC SSO is listed on the Enterprise plan, and HIPAA coverage is sold there as an add on. SourceHex, hex.tech/security and /pricingread 2026-10-05 |
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| Observability & Auditability | Full |
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The agent's actions are the notebook cells it writes and runs, visible in the project with their code and outputs, Context Studio shows which model the agent picked and thread level token spend, and Enterprise adds an Observability API. In Context Studio, admins and managers on Team and Enterprise track agent conversation volume and the most active users, and admins can open any conversation to see which context the agent drew on, while managers see totals only. Scheduled run history is kept for 90 days. SourceHex, learn.hex.tech changelog and Scheduled runs docs, and hex.tech/pricingread 2026-10-05 |
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| Memory & State Persistence | Partial |
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Threads persist and can be continued later, and notebooks keep version history. Hex describes no memory that the agent keeps from one conversation to the next, and guides in Context Studio are context that people write for the agent. Notebook Agent conversation history lasts 30 days, and starting a new thread clears the context. Each user can also set personal instructions for the agent in a rules file. SourceHex, learn.hex.tech Notebook agent docs and changelogread 2026-10-05 |
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| Deployment & Data Residency | Full |
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Hex can be deployed single tenant in a geographic region of the customer's choosing among those AWS supports, sold as an Enterprise add on, alongside the multi tenant cloud on AWS. Custom deployments run on their own address, such as eu.hex.tech or a company subdomain, which takes the place of app.hex.tech for tools like the MCP server. Team and Enterprise workspaces can add larger compute profiles billed by the minute, from 16 GB of memory up to 128 GB and A10G or L4 GPUs, while the free Community plan runs on small compute and Professional on medium. SourceHex, hex.tech/security and /pricing, and learn.hex.tech MCP server docsread 2026-10-05 |
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| Prebuilt Agents, Templates & Packs | Full |
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A public gallery of more than 40 ready made analysis templates across 13 categories, such as customer segmentation, anomaly detection, A/B testing and a text to SQL chatbot, ships alongside the built in Notebook Agent and Threads. The categories range from clustering and feature selection to KPI dashboards, natural language processing, time series and Snowpark, with examples such as market basket analysis, collaborative filtering and geospatial analysis. Teams can also package reusable cells as shared components and group work into shared collections, with three of each on the free plan and unlimited collections on Team. SourceHex, hex.tech/templates and /pricingread 2026-10-05 |
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| Triggers & Channel Coverage | Full |
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Scheduled runs and alerts on Team and Enterprise run projects without a person starting them, and the agent is also reachable in Slack, through MCP clients, the CLI and the APIs. On those plans schedules run hourly, daily, weekly, monthly or on a cron expression, and conditional notifications go out only when a set condition is met, while Professional allows one scheduled run per project without Slack notifications or custom schedules. Tasks, in beta, put the Threads agent on a daily, weekly or monthly schedule and deliver its answer to Slack or email with a link back to the Thread. In Slack, people tag @Hex in a channel or thread or message the app directly. SourceHex, learn.hex.tech Scheduled runs, Tasks and Hex Agent in Slack docs, and hex.tech/pricingread 2026-10-05 |
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| Model Flexibility & Routing | Full |
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Users pick a model in the agent's model picker or leave it on Auto, which selects the model suited to the task, across Anthropic and OpenAI models served directly or through AWS Bedrock and Google; admins can bring their own provider keys so inference runs through their own accounts. Effort levels can be set beside the model choice. Bring your own key is an Enterprise feature that covers Anthropic, OpenAI, AWS Bedrock and Google Gemini Enterprise Agent Platform, and admins can make it mandatory. By default the providers run under zero data retention and do not train on customer data, and admins decide whether to allow models that need temporary retention for safety monitoring. Agent use draws on monthly credits per seat, standard on Professional, extended on Team and premium on Enterprise, and the free plan includes an agent trial. SourceHex, learn.hex.tech AI data privacy and Notebook agent docs, and hex.tech/pricingread 2026-10-05 |
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| APIs, SDKs & MCP Extensibility | Full |
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An MCP server at app.hex.tech/mcp with OAuth exposes named tools to search projects, create and continue Threads and create, edit, delete and run notebook cells, alongside a public REST API and a CLI. The server runs on Team and Enterprise, where tools that search projects and run Threads need the Explorer role and tools that change or run cells need Editor or above. Claude Desktop, Claude Code, Cursor, ChatGPT, Codex, Glean and Figma are named as clients. The REST APIs come with Team, and Enterprise adds an Observability API. SourceHex, learn.hex.tech MCP server docs and hex.tech/pricingread 2026-10-05 |
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| Testing, Debugging & Optimization | Full |
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Teams turn the questions they test repeatedly into versioned eval suites, publish them from the CLI, schedule them to run and track agent performance over time in Context Studio, catching regressions when guides or semantic models change. Publishing and scheduling a suite takes the Manager or Admin role. Guide changes can be previewed and tested against specific questions before they go live, and each published version stays in a history that can be compared and rolled back. SourceHex, learn.hex.tech changelog and Guides docsread 2026-10-05 |
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| Browser & Computer Use | Not documented |
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Hex does not describe the agent operating a browser or desktop; it works through code, notebook tools and MCP. When an admin turns it on, the agent can also search the web and pull content from a URL. SourceHex, learn.hex.tech Notebook agent docs; hex.techread 2026-10-05 |
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The Agentic Index coverage score grades every vendor Full, Partial or Not documented against the same 14 buyer facing capabilities, from public evidence only. Each capability links to how all vendors in the index score on it. How this evidence is graded
Product updates
Governed mode replaces the single Endorsed setting with rules admins write themselves about which warehouse tables, semantic models and projects the Hex Agent may use, for Explorers or for the whole workspace. An admin can limit the agent to semantic models only, to projects only, or to a mix such as all semantic models plus Gold tables and Certified projects. Existing Endorsed mode settings carry over unchanged.
Bears on: Human approval / guardrails
View sourceHex now lets Explorer users ask follow up questions inside published Generative Apps and continue investigating in an agent Thread. The same release adds CSV attachments to scheduled Generative App notifications. Exports use underlying project cell outputs, excluding transformations applied only in the app interface.
Bears on: Agent capability
View sourceHex now lets teams publish and version evaluation suites that measure agent performance and test the effect of context changes. It also adds an option to skip agent approvals, and the chat agent can build Hex projects directly.
Bears on: Observability / auditability
View sourcePricing
Free Community plan. Professional is $36 and Team $75 per editor per month. Enterprise is custom.
Per editor per month by plan, with a monthly AI credit grant attached to each seat. Enterprise is custom, with an Explorer seat add on.
Included quota
Paid plans include monthly credit grants per seat that refresh monthly and do not roll over. Professional allows up to 5 published apps, and Team unlimited.
What is public
Hex publishes its plans. There is a free Community plan, Professional at $36 and Team at $75 per editor per month with monthly AI credit grants, and a custom Enterprise plan, alongside demo and sales contact paths.
Cost watchouts
Credit grants per seat do not roll over. Scheduled runs and alerts start on Team, and audit logs, SSO, BYOK and single tenant deployment require Enterprise.
Variable cost rationale
Editors are billed per seat, and AI use draws on a monthly credit grant attached to each seat. Heavy agent use can outrun the included credits. The grants do not roll over, so credits left unused at the end of a month are lost. The seat price is fixed by plan, from Professional at $36 to Team at $75 per editor per month. Neither the size of each grant nor the price of extra credits is published, so the cost of use beyond the grant is unknown.
Sales call required
Mixed (some tiers require a call)
Free / trial
Free Community plan with a Hex agent trial, and a 14 day free Team trial with no payment card required
Lowest paid plan
Professional at $36 per editor per month, with the Hex agent, standard credits and up to 5 published apps
Key ambiguities
Credit grant sizes per plan and the price of extra credits are not published. Single tenant, HIPAA and embedded analytics are Enterprise add ons priced by quote.
Cancellation / refund
Professional and Team customers can cancel or change their plan at any time from their settings.
Support SLA / resale
Enterprise adds dedicated support.
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Alternatives to Hex
The closest documented capability profiles to Hex among data analyst agents tracked by Agentic Index, ordered by similarity on the same 14 point evidence the rankings use. No vendor pays for placement.
- ThoughtSpot12.0 / 14A lighter documented profile than HexHex vs ThoughtSpot →
- Datafold11.5 / 14A lighter documented profile than Hex
- Wisdom AI11.5 / 14A lighter documented profile than Hex
- Tellius12.0 / 14Fuller documented coverage on Memory & State Persistence
- Zenlytic11.0 / 14A lighter documented profile than Hex
- Opensee10.0 / 14A lighter documented profile than Hex
Similarity is computed from each vendor's Agentic Index coverage score evidence, axis by axis, not from the totals. How this evidence is graded