Agentic Index
Qualtrics vs Spring Labs (2026)
Qualtrics last verified ·Spring Labs last verified
Qualtrics and Spring Labs both put agents on customer experience with a compliance edge, for different institutions. That verdict is the Agentic Index coverage score, graded from each vendor's own published materials.
Qualtrics brings Experience Agents to its XM Platform, resolving customer and employee issues inside surveys and tickets, grounded in decades of experience data with human approval and FedRAMP High governance. Spring Labs is built for financial institutions, where Zanko agents detect complaints, score quality assurance and manage disputes end to end, extending into the SummerGRC orchestration platform. Qualtrics measures experience and acts on it. Spring Labs treats complaints as a regulated obligation, which for a bank they are.
This comparison is published by Agentic Index, an independent agentic AI vendor research platform. Qualtrics and Spring Labs are each graded against the same 14 capability Agentic Index taxonomy, from the vendor's own public materials under the Agentic Index verification standard, alongside 1,084 researched vendors. No vendor pays for placement and no vendor has reviewed this page. How this evidence is graded
Choose Qualtrics if
- Experience measurement is your existing practice and agents should live inside it.
- FedRAMP High governance is a requirement your public sector work imposes.
- Employee experience alongside customer experience is in scope.
Choose Spring Labs if
- You are a financial institution and complaint handling is a regulatory obligation, not a metric.
- Dispute management end to end is the operational burden you need lifted.
- Extending into governance, risk and compliance orchestration matches where you are heading.
| Feature | Q Qualtrics |
S Spring Labs |
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| Action & orchestration | ||
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Integrations & Tool Calling Ability to connect agents to real systems through native integrations, OAuth-authenticated actions, custom tools, APIs, webhooks, or MCP-compatible tools. |
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QualtricsIntegrations & Tool Calling Once approved, Experience Agents perform ticket actions, including status updates, escalation and reassignment, and they create tickets of their own. These are writes into the XM Platform's system of record, not lookups. They read across survey, call, chat and digital experience analytics data, so a single agent draws on several data types in one decision. Outside the agent layer, the platform has a public API with SDKs, Postman collections and workflow tooling for managing surveys, users and results, which gives a customer's own systems a route in and out. The agent pages show no connectors into third party systems of record such as a CRM or commerce platform, so the agents act in Qualtrics' own platform, not the customer's wider stack. Sourcequaltrics.com/support/experience-agents/experience-agents-overviewread 2026-09-05 |
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Spring LabsIntegrations & Tool Calling The agents connect to Five9 and Genesys for contact center telephony, to Salesforce, Zendesk, HubSpot and ServiceNow, and to Microsoft 365 and Google Workspace, with the Wrapup Agent routing escalations into the CRM, so they act in the institution's systems, not only reading them. Sourcespringlabs.comread 2026-10-01 |
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Workflow Orchestration Ability to sequence, branch, retry, route, and combine deterministic workflow nodes with autonomous agent steps. |
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QualtricsWorkflow Orchestration In Agent Studio a specific agent is created for each workflow and trained on that company's policies and runbooks. The Ticketing Agent runs a real sequence with conditions. It summarizes the ticket, recommends an action, drafts the response, waits for approval, then executes the approved ticket action, escalating or reassigning where the case requires it. Agents coordinate handoffs to people when oversight is needed. Survey agents resolve an issue inside the response flow before it becomes a ticket at all, so orchestration spans two surfaces. Experience Agents are built on LangChain's LangGraph platform, a framework under the hood that the customer does not work with directly. Sourcequaltrics.com/support/experience-agents/experience-agents-overviewread 2026-09-05 |
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Spring LabsWorkflow Orchestration Each agent orchestrates LLMs, specialized small models, and traditional ML to reason, decide, and act across systems, and SummerGRC adds an Agent Execution runtime managing how agents run asynchronously plus a compliance focused agent orchestration layer. Sourcespringlabs.com homepage and SummerGRC page retrievedread 2026-07-08 |
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Triggers & Channel Coverage How agents wake up and where they work: schedules, webhooks, message events, CRM events, inbox events, chat, email, voice, and collaboration tools. |
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QualtricsTriggers & Channel Coverage Experience Agents act inside a survey the moment feedback is given, so the trigger is the customer's own words arriving, not a ticket being raised. Digital agents detect friction across a journey and step in instantly, so the platform starts a conversation off a behavioral signal the customer never reported. Ticketing agents fire within agent-enabled ticketing workflows as cases arrive and change state. All three starts are automatic and event-driven. Channels are narrow, running through surveys, tickets and instrumented digital touchpoints, not voice, SMS or messaging apps such as WhatsApp. Sourcequaltrics.com/platform/experience-agentsread 2026-09-05 |
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Spring LabsTriggers & Channel Coverage The Complaints Agent processes every call, chat, email, and social conversation as it flows in from connected telephony, chat, and email platforms, with real time alerts on UDAP indicators and complaint spikes the same day they happen. Sourcespringlabs.com complaints page and who-we-serve retrievedread 2026-07-08 |
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| Knowledge & context | ||
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Knowledge Grounding & RAG Ability to ground agent behavior in company data through document ingestion, retrieval, external knowledge APIs, semantic search, or RAG layers. |
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QualtricsKnowledge Grounding & RAG Qualtrics grounds Experience Agents in its proprietary human experience data, roughly twenty years of customer and employee feedback captured across hundreds of thousands of touchpoints. This maintained corpus is the product's main differentiator. Qualtrics sets the agents against transactional agents built on systems of record, claiming the agent understands why an issue occurs, not only what to execute. Each agent is also trained on the individual company's policies and runbooks, so answers reflect that business's rules, not generic guidance. Agents draw on survey, call, chat and digital experience analytics across the platform. The corpus and the runbooks persist and are maintained. Sourcequaltrics.com/platform/experience-agentsread 2026-09-05 |
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Spring LabsKnowledge Grounding & RAG SummerGRC keeps a maintained knowledge layer over the institution's own material. Entity and Data Intelligence is the knowledge layer that powers every other system, an entity registry fed by bulk ingestion and external data connections, beside a unified document library of evidence, policies and GRC artifacts with version history, and Agent Builder draws on a regulatory intelligence corpus. Sourcespringlabs.com/platform-summergrcread 2026-10-01 |
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Memory & State Persistence Ability to persist context across a run, conversation, workflow, user, team, or longer-term memory layer. |
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QualtricsMemory & State Persistence Context persists in the platform, but the agent has no memory layer of its own. Experience Agents read an individual's prior interactions from the XM Platform and predict trends from that experience context, so an agent meeting a customer for the second time knows what happened the first, and the record survives across sessions because the platform holds it. That is retrieval from a store the customer already owns, not state the agent forms and keeps. There is no memory product, scope, lifetime or deletion control for state the agent holds. Qualtrics says each interaction adds to the intelligence, which describes learning absorbed into a model, not a memory layer. Sourcequaltrics.com/platform/experience-agentsread 2026-09-05 |
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Spring LabsMemory & State Persistence No memory layer is named, scoped or given a lifetime. The store agents draw on across runs is Entity and Data Intelligence, the registry of institutions under review, enriched from uploads, external data and agent outputs. That is the institution's own business record and the platform's knowledge layer. Sourcespringlabs.com/platform-summergrcread 2026-10-01 |
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| Control & trust | ||
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Human Oversight & Guardrails Approval steps, consent checkpoints, escalation rules, structured guardrails, policy constraints, and pause/resume controls. |
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QualtricsHuman Oversight & Guardrails A person approves before the agent sends or acts. The Ticketing Agent recaps the situation, recommends an action and drafts the email response, and a person approves before anything is sent or executed. Only once approved does the agent carry out ticket actions such as status updates, escalation or reassignment. Compensation has limits. Agents apply make goods within guardrails the brand sets, so a service-recovery gesture cannot exceed what the business authorized. Handoffs are coordinated when human oversight is required, and Qualtrics cites Stanford Health Care testing patient care coordination explicitly under human oversight. Sourcequaltrics.com/support/experience-agents/experience-agents-overviewread 2026-09-05 |
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Spring LabsHuman Oversight & Guardrails SummerGRC's Project and Case Management ships an approval surface with three level approval workflows, cascading approval gates and AI to human handoff, so agent work on a compliance review waits for named sign off before it is complete. Sourcespringlabs.com/platform-summergrcread 2026-10-01 |
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Security, Identity & Governance RBAC, SSO, auditability, encryption, least-privilege tool access, compliance posture, and data handling policy. |
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QualtricsSecurity, Identity & Governance Attestations include SOC 2 Type II covering security, availability and confidentiality, ISO/IEC 27001, 27017, 27018 and 27701, and ISO/IEC 42001:2023, the first international standard for AI management systems. Qualtrics also holds HITRUST certification for healthcare, TISAX for the German automotive sector (retrievable through the ENX portal), and PCI DSS certification on the XM Discover voice-of-customer integration for call recordings containing card data. Customers can get the reports through a Trust Center and a self-service repository for the SOC 2 report, the ISO certificates, the HITRUST validated report and the PCI attestation. Access controls include single sign-on authentication, enforced multi-factor authentication, user log and account activity monitoring through the Control Panel and APIs, password complexity controls, PII redaction and collection restriction, and customer-controlled retention with one-click deletion of personal data across responses, tickets and contacts for GDPR erasure requests. API-side controls add IP allowlisting and mutual TLS. FedRAMP High and IL4 authorizations add sovereign delivery environments. Sourcequaltrics.com/security-statementread 2026-09-05 |
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Spring LabsSecurity, Identity & Governance SummerGRC has named controls. The Document and Content System manages operational evidence and GRC artifacts in one system with versioning and access control, Agent Execution applies cost controls, and agents run within policies the customer defines, with the institution keeping ownership of regulatory decisions. No SOC 2, ISO or equivalent is named, there is no trust or security page, and no audit firm, report route or sub processor list appears. Sourcespringlabs.com/platform-summergrc and the May 2026 funding announcementread 2026-09-01 |
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Observability & Auditability Traces, logs, execution histories, metrics, audit events, and debugging detail for production agent behavior. |
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QualtricsObservability & Auditability Every action an Experience Agent performs on a ticket is visible in the AI activity log within Tickets, and the agent's recommendations and actions appear directly inside the tickets it creates, so a supervisor can reconstruct what the agent did and why without leaving the workflow. Underneath, the platform offers platform-level user log and account activity monitoring through the Control Panel and APIs. That log does not capture all read access to brand directories, and Qualtrics routes such requests to its Security Operations Center. Sourcequaltrics.com/support/experience-agents/experience-agents-overviewread 2026-09-05 |
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Spring LabsObservability & Auditability Agent Execution is SummerGRC's runtime and governance layer for AI, managing how agents run asynchronously and providing the observability, audit trail and cost controls compliance officers need, and Project and Case Management supplies a complete audit trail across cases, tickets, notes and approvals. That is a record of what ran and what was decided, not a dashboard of outcomes. SummerGRC is presented in the present tense as seven integrated systems. The funding announcement, however, calls Zanko the company's first major product without naming SummerGRC, and the platform page marks only an executive dashboard and regulator ready reporting as roadmap items. Sourcespringlabs.com/platform-summergrcread 2026-09-01 |
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Deployment & Data Residency Deployment modes and options, including SaaS, dedicated cloud, VPC, on-prem, hybrid, local runtime, and self-hosting. |
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QualtricsDeployment & Data Residency Qualtrics has a dedicated Data Sovereignty page. It operates multiple data centers with load balancing between them and independent third-party audits of the data center providers, and an additional isolation tier keeps a customer's data fully walled off in a virtual environment. Placement is set per account and visible to the customer. Each account sits in a specific named data center, and developers select the API server that matches it. Distinct government environments sit above that, FedRAMP High for federal civilian agencies and Impact Level 4 for the Department of War, so a public-sector customer is deployed into a separately authorized environment, not the commercial one. Sourcequaltrics.com/platform/security/data-sovereigntyread 2026-09-05 |
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Spring LabsDeployment & Data Residency The service is cloud only, with nothing the customer selects. No region choice, data center, VPC, private tenancy, self hosted or on premises option is named, and Spring Labs does not say where conversation data is hosted. Sourcespringlabs.com and springlabs.com/platform-summergrcread 2026-09-01 |
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| Solution readiness | ||
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Prebuilt Agents, Templates & Packs Ready-made workflows, packaged employees, templates, blueprints, industry solutions, and role-specific agents that reduce time-to-value. |
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QualtricsPrebuilt Agents, Templates & Packs Specialized agent types ship ready to configure, but they are types, not a catalog. Survey Experience Agents act inside a response the moment feedback is given, and a Ticketing Agent summarizes, recommends actions, drafts responses and performs approved ticket actions, with more specialized agents interacting across touchpoints. A customer starts from a working agent shape, not an empty canvas. There is no template gallery, agent library or marketplace that a customer browses and puts into service, and the build route points the other way, since a specific agent is created for each workflow in Agent Studio. Sourcequaltrics.com/support/experience-agents/experience-agents-overviewread 2026-09-05 |
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Spring LabsPrebuilt Agents, Templates & Packs A financial institution adopts prebuilt agents that each handle a whole job, namely the Complaints Agent (detect, categorize, triage, draft responses), the QA and QC Agent (score every conversation against the institution's scorecards), the CX Agent (contact drivers and trends) and the Wrapup Agent (summaries and escalations), beside SummerGRC's Agent Builder with template authoring, a prompt library and marketplace publishing. The Disputes Agent is described as still in development. Sourcespringlabs.comread 2026-10-01 |
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| Platform extensibility | ||
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Model Flexibility & Routing Ability to work across multiple foundation models, route tasks to different models, or let buyers bring their own providers and keys. |
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QualtricsModel Flexibility & Routing There is no model selection, routing configuration or bring-your-own-key path, and no model provider is named. Experience Agents are built on LangChain's LangGraph platform, an orchestration framework Qualtrics builds on, not a model the customer can choose or point their own account at. The open source framework Qualtrics says it is developing concerns interoperability between agents, not choice of model, and it has not shipped. Sourcequaltrics.com/platform/experience-agentsread 2026-09-05 |
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Spring LabsModel Flexibility & Routing Routing across model types is internal and decided by Spring Labs. Each agent orchestrates large language models, specialized small models and traditional machine learning, choosing the right tool for each step, and Spring Labs reports 97 percent complaint identification accuracy in internal testing, where it says a language model alone drops below 70. No provider is named, and a bank cannot select a model, bring its own key or pin a provider for any step. Sourcespringlabs.com homepageread 2026-09-01 |
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APIs, SDKs & MCP Extensibility Composability layer: stable APIs, SDKs, MCP tool consumption/serving, custom tools, and integration into internal systems. |
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QualtricsAPIs, SDKs & MCP Extensibility Qualtrics runs a Developer Portal at developer.qualtrics.com with registration, tooling and documentation for building in its ecosystem. A public API reference at api.qualtrics.com offers development kits for building applications, public API collections in Postman, and advanced connection controls including IP allowlisting and mutual TLS. The support documentation has an interactive API tester with per-request parameter tables, cURL examples and code snippets in Python and Java for managing surveys and users and retrieving results. All of it is reachable without a login. Qualtrics also says it is developing an open source framework for cross vendor agent interoperability, which has not shipped. The developer surface belongs to the XM Platform, and there is no agent-specific API for authoring or invoking Experience Agents from outside, so an integrator reaches the platform, not the agents. Sourceapi.qualtrics.comread 2026-09-05 |
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Spring LabsAPIs, SDKs & MCP Extensibility Customers build their own agents inside the product, but there is no way in from outside. SummerGRC's Agent Builder is the authoring environment for defining compliance reviews, which workflow steps they follow, what data agents need and what regulatory knowledge they draw on, so a compliance team composes its own agents. There is no published API reference, endpoint, authentication scheme, SDK or MCP server, and no developer or documentation surface on the site. The APIs the platform names are ones it calls out to for entity enrichment. Sourcespringlabs.com/platform-summergrc and springlabs.com CX team pageread 2026-09-01 |
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Testing, Debugging & Optimization Testing, debugging, scoring, retries, fallbacks, quality gates, and optimization loops for improving agent workflows before and after deployment. |
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QualtricsTesting, Debugging & Optimization There is no simulation, test environment, scenario suite, regression run or scored pre-release evaluation of an Experience Agent, and Agent Studio is an authoring environment with no published test surface. Synthetic Research, which tests CX scenarios artificially and gives feedback on them, is a preview, not a shipped capability. Qualtrics has deep testing tooling for surveys, but what it tests is a questionnaire, not the agent. Sourcequaltrics.com/support/experience-agents/experience-agents-overviewread 2026-09-05 |
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Spring LabsTesting, Debugging & Optimization The scoring is of people, not of the AI. The QA Agent scores 100 percent of conversations against the institution's own scorecards, flags coaching moments and routes issues to supervisors, and the scorecards compare what an agent said against what they should have said. In a contact center the agents being scored are the human representatives, so what is evaluated is staff performance, not the AI. Custom model tuning deploying in hours is Spring Labs adjusting its own models, not a surface a bank uses. Sourcespringlabs.com homepage and CX team pageread 2026-09-01 |
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| Specialist automation | ||
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Browser & Computer Use Browser, desktop, or remote/local computer control for workflows that cannot be handled through stable APIs alone. |
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QualtricsBrowser & Computer Use There is no browser control, hosted session or interface automation. Experience Agents act inside surveys, tickets and instrumented digital touchpoints, and their outward reach is programmatic, through approved ticket actions written into the XM Platform and the platform's public API for anything beyond it. Digital experience monitoring observes a customer's journey to detect friction, which instruments the customer's own session and does not mean the agent operates a browser. Sourcequaltrics.com/platform/experience-agentsread 2026-09-05 |
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Spring LabsBrowser & Computer Use There is no browser or computer use. Agents act on conversation data and downstream compliance systems through integrations. Sourcespringlabs.com pages retrievedread 2026-07-08 |
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Pricing snapshot
Sourced from the Index pricing dataset · open each vendor's profile for full detail.
| Pricing | Q Qualtrics |
S Spring Labs |
|---|---|---|
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Entry price Lowest public entry point |
Contact sales. Experience Agents are an AI add on to the XM Platform. | Contact sales |
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Pricing confidence How public the numbers are |
Contact only | Contact only |
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Billing Primary billing axis |
Experience Agents are AI capabilities licensed on top of the XM Platform under an enterprise contract. No separate billing unit is published. | — |
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Variable cost Workload / overage exposure |
Medium variable cost | Medium variable cost |
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Free tier / trial Try before you buy |
No free tier
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No free tier
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Buying motion Self-serve vs sales call |
Sales call | Sales call |
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Pricing verified When this pricing was last checked |
Product updates
Newest first, each linked to its source.
Qualtrics
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· Agent capability
Qualtrics introduced Automated Interaction Signals for XM Discover, enabling the ingestion and transcription of call recordings.
Source -
· Observability / auditability
Qualtrics introduced Automated Interaction Signals for XM Discover and Voice Projects.
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· Workflow orchestration
Qualtrics added the ability to select AI Topics when building conditions within a workflow.
Source
Spring Labs
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· Funding / partnership
Spring Labs acquired Winnow Solutions, whose attorney maintained library catalogs more than 100,000 state and federal requirements, and made it the foundation of SpringGRC, a new governance, risk and compliance platform.
Source -
· Agent capability
Spring Labs launched Zanko version 0.27.0, featuring dedicated workspaces for managing fraud and regulatory complaints with integrated case management.
Source
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