Agentic Index
Demandbase vs Tofu (2026)
Demandbase and Tofu represent two generations of ABM tooling.
Demandbase is the platform: account intelligence, intent, programmatic ads, and agents, at enterprise pricing around an estimated 24,000 dollars a year. Tofu is agentic demand generation, research, content, and launch agents grounded in a brand knowledge graph, with Perplexity and Cursor as customers and quote only pricing. Both are sales led evaluations with limited public detail, so treat the demo as the audit.
Choose Demandbase if
- Intent data and programmatic activation are non negotiable parts of your ABM program.
- The enterprise platform consolidation story fits your marketing ops maturity.
- You need the vendor a large revenue org has already standardized around.
Choose Tofu if
- Content velocity is your bottleneck: research to launched campaign by agents.
- The brand knowledge graph grounding keeps generated content on message.
- Reference customers like Perplexity and Cursor signal fit for a modern GTM motion.
| At a glance | Demandbase | Tofu |
|---|---|---|
| Category | GTM / revenue agent | GTM / revenue agent |
| Entry price | ~$24k/yr (est., quote-only) | Contact sales |
| Free / trial | — | — |
| Pricing confidence | contact only | contact only |
| Feature | D Demandbase |
T Tofu |
|---|---|---|
| Action & orchestration | ||
|
Integrations & Tool Calling Ability to connect agents to real systems through native integrations, OAuth-authenticated actions, custom tools, APIs, webhooks, or MCP-compatible tools. |
Full / Explicit | Full / Explicit |
|
Workflow Orchestration Ability to sequence, branch, retry, route, and combine deterministic workflow nodes with autonomous agent steps. |
Full / Explicit | Full / Explicit |
|
Triggers & Channel Coverage How agents wake up and where they work: schedules, webhooks, message events, CRM events, inbox events, chat, email, voice, and collaboration tools. |
Full / Explicit | Full / Explicit |
| Knowledge & context | ||
|
Knowledge Grounding & RAG Ability to ground agent behavior in company data through document ingestion, retrieval, external knowledge APIs, semantic search, or RAG layers. |
Full / Explicit | Full / Explicit |
|
Memory & State Persistence Ability to persist context across a run, conversation, workflow, user, team, or longer-term memory layer. |
Partial | Partial |
| Control & trust | ||
|
Human Oversight & Guardrails Approval steps, consent checkpoints, escalation rules, structured guardrails, policy constraints, and pause/resume controls. |
Partial | Partial |
|
Security, Identity & Governance RBAC, SSO, auditability, encryption, least-privilege tool access, compliance posture, and data handling policy. |
Full / Explicit | Partial |
|
Observability & Auditability Traces, logs, execution histories, metrics, audit events, and debugging detail for production agent behavior. |
Partial | Partial |
|
Deployment & Data Residency Deployment modes and options, including SaaS, dedicated cloud, VPC, on-prem, hybrid, local runtime, and self-hosting. |
No / Not documented | No / Not documented |
| Solution readiness | ||
|
Prebuilt Agents, Templates & Packs Ready-made workflows, packaged employees, templates, blueprints, industry solutions, and role-specific agents that reduce time-to-value. |
Full / Explicit | Full / Explicit |
| Platform extensibility | ||
|
Model Flexibility & Routing Ability to work across multiple foundation models, route tasks to different models, or let buyers bring their own providers and keys. |
No / Not documented | No / Not documented |
|
APIs, SDKs & MCP Extensibility Composability layer: stable APIs, SDKs, MCP tool consumption/serving, custom tools, and integration into internal systems. |
Full / Explicit | Partial |
|
Testing, Debugging & Optimization Testing, debugging, scoring, retries, fallbacks, quality gates, and optimization loops for improving agent workflows before and after deployment. |
Partial | No / Not documented |
| Specialist automation | ||
|
Browser & Computer Use Browser, desktop, or remote/local computer control for workflows that cannot be handled through stable APIs alone. |
No / Not documented | No / Not documented |
Pricing snapshot
Sourced from the Index pricing dataset · open each vendor's profile for full detail.
| Pricing | D Demandbase |
T Tofu |
|---|---|---|
|
Entry price Lowest public entry point |
~$24k/yr (est., quote-only) | Contact sales |
|
Pricing confidence How public the numbers are |
Contact only | Contact only |
|
Billing Primary billing axis |
hybrid | flat |
|
Variable cost Workload / overage exposure |
Medium variable cost | Medium variable cost |
|
Free tier / trial Try before you buy |
No free tier
|
No free tier
|
|
Buying motion Self-serve vs sales call |
Sales call | Sales call |
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