Agentic Index
10Web vs Lovable (2026)
10Web and Lovable both build websites and apps from AI prompts on very different foundations: 10Web generates and hosts WordPress sites, from ten dollars a month for AI Starter billed annually through Premium and Ultimate tiers with ecommerce and agency options, a seven day trial, and visitor overages at two dollars per ten thousand, while Lovable generates full stack web applications, free tier with five daily credits then Pro at 25 dollars a month for a hundred credits with a ladder to larger packs and unlimited collaborators. That verdict is the Agentic Index coverage score, graded from each vendor's own published materials.
Marketing sites and WordPress businesses fit 10Web; product prototypes and custom web apps fit Lovable.
This comparison is published by Agentic Index, an independent agentic AI vendor research platform. 10Web and Lovable are each graded against the same 14 capability Agentic Index taxonomy, from the vendor's own public materials under the Agentic Index verification standard, alongside 955 researched vendors. No vendor pays for placement and no vendor has reviewed this page. How this evidence is graded
Choose 10Web if
- WordPress compatibility and hosting in one subscription is the need.
- Business and marketing sites, not custom apps, are what you ship.
- Agency tiers fit your client site business.
Choose Lovable if
- Full stack application generation is the actual capability you want.
- Credit based iteration fits product prototyping.
- Unlimited collaborators on all plans suits your team.
| Feature | 1 10Web |
L Lovable |
|---|---|---|
| Action & orchestration | ||
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Integrations & Tool Calling Ability to connect agents to real systems through native integrations, OAuth-authenticated actions, custom tools, APIs, webhooks, or MCP-compatible tools. |
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10WebIntegrations & Tool Calling Generated sites connect to WordPress plugins and tools such as Google Analytics and social media pixels. The builder sets up WooCommerce stores with product pages, cart and checkout, and imports Figma designs through an authenticated pairing. The Website Builder API adds calls for domain, DNS, backup and plugin management. Source10web.io/ai-website-builder and website-builder-apiread 2026-09-29 |
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LovableIntegrations & Tool Calling Connectors sit in a single catalog, with Lovable handling authentication, credentials and requests. There are three connection types, app connectors, chat connectors and app user connectors, where each person using the published app connects their own account, and each connector's page says which types it supports. About ninety integrations have their own pages, spanning Salesforce, HubSpot, Pipedrive and Zoho CRM, Snowflake, BigQuery, Databricks, Redshift, ClickHouse and Microsoft Fabric, Shopify, WooCommerce, PrestaShop and Lightspeed, Stripe, Chargebee, QuickBooks and Xero, Slack, Twilio, Telegram and Resend, Workday and Ashby, Aikido and Wiz, Notion, Airtable and Contentful, and AWS S3. An any API route, a create connector path, custom MCP servers and MCP registries cover anything not listed. Sourcedocs.lovable.dev integrations introduction, app-connectors, chat-connectors, app-user-connectors, any-api, create-connector and integration catalogread 2026-08-31 |
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Workflow Orchestration Ability to sequence, branch, retry, route, and combine deterministic workflow nodes with autonomous agent steps. |
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10WebWorkflow Orchestration The Agentic Website Builder uses AI agents that plan, execute and refine. Separate live agents handle building, editing and ecommerce, and Redesign, Cloning and Figma agents come with every plan, so work moves across several agents instead of one fixed call. Source10web.io home and pricing-platformread 2026-09-29 |
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LovableWorkflow Orchestration Build mode, formerly Agent mode, works on its own and takes a task end to end. It understands intent, explores the codebase for context, applies changes across files and resolves issues during development, with visible tasks showing progress and results reviewed before moving on. Plan mode handles decisions, and the user can switch between the two at any time. Subagents are a separate feature, and cross project referencing lets one project draw on another. Skills apply reusable instructions, code mode and the project editor expose generated files for direct editing, and drafts and project history support iteration. Sourcedocs.lovable.dev agent-mode, plan-mode, subagents, cross-project-referencing, skills, code-mode, projects/editor, drafts and projects/history pagesread 2026-08-31 |
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Triggers & Channel Coverage How agents wake up and where they work: schedules, webhooks, message events, CRM events, inbox events, chat, email, voice, and collaboration tools. |
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10WebTriggers & Channel Coverage Agents run when the owner describes a site or asks the Co-Pilot for a change. Automated WordPress and plugin updates and daily backups run on a schedule as hosting maintenance, not as agent runs, and the Hosting agent is marked soon. Source10web.io/ai-website-builder and pricing-platformread 2026-09-29 |
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LovableTriggers & Channel Coverage Lovable can check a project on a schedule, daily or weekly at a chosen time and optionally only after a minimum number of edits, reviewing the app code for broken functionality and recent visitor errors, then alerting by email and listing findings to fix in the project chat. So the builder agent wakes on a schedule without anyone asking. Other routes in are the web chat, a Slack app, mobile and desktop apps, a Telegram route, the Lovable API and the Lovable MCP server. Monitoring is in beta, on Pro, Business and Enterprise. Sourcedocs.lovable.dev project-monitoring page and llms.txt indexread 2026-09-29 |
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| Knowledge & context | ||
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Knowledge Grounding & RAG Ability to ground agent behavior in company data through document ingestion, retrieval, external knowledge APIs, semantic search, or RAG layers. |
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10WebKnowledge Grounding & RAG Sites are generated from a text description, an existing URL, Figma files or uploaded images, and 10Web's press material describes models adapted to the WordPress domain. There is no knowledge base the customer can query and grow. Source10web.io/ai-website-builderread 2026-09-29 |
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LovableKnowledge Grounding & RAG Knowledge holds persistent instructions and context for the agent, defined once and always included, at two levels. Workspace knowledge holds shared rules across all projects, such as coding standards, preferred libraries and naming conventions, and project knowledge holds the app's purpose, database schema, architecture decisions and domain terminology. Workspace knowledge is a text field, unlike Skills, which load on demand. Project and workspace knowledge plus the customer's code and components are the main context sources, and Lovable does not describe reading instruction files from the repository or from outside sources. Design systems are Lovable projects that export reusable components, colors, fonts and styling rules, which other projects connect to and inherit, with immediate propagation, an order of precedence across several connected systems, and no versioning. Cross project referencing and about ninety integrations supply more material for each request. Sourcedocs.lovable.dev features/knowledge, design systems FAQ and knowledge context-sources FAQread 2026-08-31 |
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Memory & State Persistence Ability to persist context across a run, conversation, workflow, user, team, or longer-term memory layer. |
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10WebMemory & State Persistence There is no agent memory and no state carried across sessions. Source10web.ioread 2026-09-29 |
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LovableMemory & State Persistence Projects are durable objects with a history page recording changes, drafts keep unfinished work, and project chat persists. A Knowledge feature holds project configuration, and cross project referencing lets one project draw on another. Build mode explores the codebase for context on each task instead of carrying learning between tasks, and skills apply reusable instructions the customer writes, which the agent does not update. Sourcedocs.lovable.dev projects/history, drafts, projects/chat, knowledge, cross-project-referencing, agent-mode and skills pagesread 2026-08-31 |
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| Control & trust | ||
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Human Oversight & Guardrails Approval steps, consent checkpoints, escalation rules, structured guardrails, policy constraints, and pause/resume controls. |
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10WebHuman Oversight & Guardrails Owners refine the generated site by chatting with the AI Co-Pilot or in a drag and drop editor, and take a final look before launch, so the launch decision stays with the owner. Co-Pilot edits apply to the site instantly, and there is no approval step before an agent action commits. Source10web.io/ai-website-builderread 2026-09-29 |
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LovableHuman Oversight & Guardrails Plan mode investigates the project and writes a plan the user reviews, edits and approves before any code is written, and Lovable says Plan mode never modifies code. It is one of three modes the user picks, and Build mode applies changes directly, so the approval sits in an optional mode, not in the build path. Project monitoring findings are fixed only when the user asks. Workspace admin controls, integration admin controls, groups and project visibility settings limit who can do what. Sourcedocs.lovable.dev plan-mode and project-monitoring pagesread 2026-09-29 |
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Security, Identity & Governance RBAC, SSO, auditability, encryption, least-privilege tool access, compliance posture, and data handling policy. |
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10WebSecurity, Identity & Governance Client accounts have enforced two factor authentication, with least privilege access controls and access logging. No SOC 2 or ISO certification is published. Source10web.io/legal/security-statementread 2026-09-29 |
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LovableSecurity, Identity & Governance Platform controls include a trust center, SAML single sign on, SCIM provisioning, two factor authentication, workspace identity and identity reuse, groups and people access controls, integration admin controls, project visibility settings and Enterprise audit logs. Enterprise materials describe centralized identity, granular access controls and security oversight across the workspace. Business tier has a data opt out setting, and secrets and build secrets are kept separate from generated code. Security scanning of the generated app is separate, through a security center, security insights, sensitive data scanning and Aikido and Wiz integrations. Sourcedocs.lovable.dev trust-center, saml-sso, business/sso, business/scim, two-factor-authentication, workspace-identity, groups, people, admin-controls, business/data-opt-out and secrets pagesread 2026-08-31 |
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Observability & Auditability Traces, logs, execution histories, metrics, audit events, and debugging detail for production agent behavior. |
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10WebObservability & Auditability An activity log and hosting analytics come with the plans. Dashboard access logs are kept for one month and client action logs permanently. There is no record of what an agent did in each run or why. Source10web.io/pricing-platform and legal/security-statement; 10web.io/legal/security-statementread 2026-09-29 |
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LovableObservability & Auditability Enterprise audit logs record actions taken by workspace members and which client each came from (Web, Desktop, iOS or Android), filterable by client or by member, with earlier entries marked Unknown. Dedicated pages cover project monitoring, logs, project usage, analytics and security insights. Build mode shows tasks as work proceeds, and project history records changes to a project. Audit logs are listed among Enterprise workspace capabilities, alongside security oversight across the workspace. Sourcedocs.lovable.dev audit-logs, project-monitoring, logs, project-usage, analytics and security-insights pages, changelog and lovable-for-enterpriseread 2026-08-31 |
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Deployment & Data Residency Deployment modes and options, including SaaS, dedicated cloud, VPC, on-prem, hybrid, local runtime, and self-hosting. |
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10WebDeployment & Data Residency Hosted sites run in North America, Europe or Asia, as the customer chooses, on Google, Amazon, Azure and OVH infrastructure. Sites stay portable WordPress installs. A no hosting option is offered to hosting companies through the API, not to site owners. Source10web.io/legal/security-statement and website-builder-apiread 2026-09-29 |
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LovableDeployment & Data Residency A default hosting region is set in Settings, under Security and compliance, Privacy and security, choosing Americas, Europe or Asia Pacific. On Business and Enterprise workspaces, admins can require a default region for every new project, after which members cannot choose a different one, and existing projects keep their original region. Country regions including Germany, Japan and United States East are available on Enterprise by request, and Enterprise materials list regional code hosting. Lovable Cloud hosts apps with custom, verified and transferable domains, and two way GitHub sync and external deployment guidance let the app be hosted elsewhere. Sourcedocs.lovable.dev privacy-and-security-settings, cloud, hosting, custom-domain, github and external-deployment-hosting pages, lovable-for-enterpriseread 2026-08-31 |
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| Solution readiness | ||
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Prebuilt Agents, Templates & Packs Ready-made workflows, packaged employees, templates, blueprints, industry solutions, and role-specific agents that reduce time-to-value. |
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10WebPrebuilt Agents, Templates & Packs Live named agents each do their own job. The Website Builder, Editor and Ecommerce agents are on the home page, and Redesign, Cloning and Figma agents come with every plan. The SEO and Hosting agents are marked soon. Source10web.io home and pricing-platformread 2026-09-29 |
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LovablePrebuilt Agents, Templates & Packs Business tier includes design templates, alongside a managed registry, a remix path for starting from an existing project, a prompting library, skills with reusable instructions, and design systems supplying customer components. Video tutorials and an idea to app guide cover getting started. There is no catalog of finished apps published by Lovable. Sourcedocs.lovable.dev business/design-templates, managed-registry, projects/remix, prompting-library, skills and design-systems pagesread 2026-08-31 |
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| Platform extensibility | ||
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Model Flexibility & Routing Ability to work across multiple foundation models, route tasks to different models, or let buyers bring their own providers and keys. |
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10WebModel Flexibility & Routing 10Web's press material describes a multi model architecture that orchestrates Google Gemini, OpenAI and Anthropic models, with 10Web's own routing choosing the model. Customers cannot select the model. Source10web.io/press-kit/press-release-website-builder-apiread 2026-09-29 |
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LovableModel Flexibility & Routing The builder has no model selection, model picker, bring your own key or provider setting, including in advanced settings, workspace admin settings and account settings. The model related integrations, Fireworks, Replicate, Perplexity and Gemini Enterprise, and an AI feature among the Cloud backend pages give model access to the app being built, not a choice over the model that powers Lovable. Sourcedocs.lovable.dev sitemap inventory, advanced-settings, workspace-admin-settings, lovable-account-settings and features/ai pagesread 2026-08-31 |
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APIs, SDKs & MCP Extensibility Composability layer: stable APIs, SDKs, MCP tool consumption/serving, custom tools, and integration into internal systems. |
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10WebAPIs, SDKs & MCP Extensibility The Website Builder API generates sites and manages domains, DNS records, backups, plugins and WooCommerce stores. It comes with sandbox credentials, a white labeled dashboard and a documentation portal at apidocs.10web.io. Python and JavaScript SDKs are marked soon, and there is no MCP server. Source10web.io/website-builder-apiread 2026-09-29 |
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LovableAPIs, SDKs & MCP Extensibility Lovable has its own API and MCP server. Agent integrations turn a published Lovable app into an MCP server that ChatGPT, Claude and other assistants can use, with configurable tools, sign in, permissions and access. Custom MCP servers, MCP registries, a create connector path and an any API route cover other services. Two way Git sync with GitHub and GitLab, including self managed and dedicated GitLab, exports the full codebase, and desktop, mobile and Slack surfaces extend access to the platform. Sourcedocs.lovable.dev lovable-api, lovable-mcp-server, agent-integrations, custom-mcp, mcp-registries, create-connector, any-api and git-sync-overview pagesread 2026-08-31 |
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Testing, Debugging & Optimization Testing, debugging, scoring, retries, fallbacks, quality gates, and optimization loops for improving agent workflows before and after deployment. |
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10WebTesting, Debugging & Optimization A staging environment comes with the plans for trying changes before they go live. There is no way for customers to test or evaluate agent output. Source10web.io/pricing-platformread 2026-09-29 |
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LovableTesting, Debugging & Optimization Browser testing has the platform use the customer's app in a real browser running in a virtual environment, clicking buttons, filling forms, navigating pages and checking real user behavior with screenshots across screen sizes. It returns a verdict. A Details view shows the steps taken and summarizes what worked and what did not, and the pattern is reproduce, fix, then verify. Where test and live environments are turned on, it runs against the project preview in the test environment, so the check happens before the change reaches anyone. The check is Lovable's own, run against the customer's app before release. Sourcedocs.lovable.dev browser-testing page and test-and-live-environments documentationread 2026-08-31 |
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| Specialist automation | ||
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Browser & Computer Use Browser, desktop, or remote/local computer control for workflows that cannot be handled through stable APIs alone. |
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10WebBrowser & Computer Use The builder recreates a site from a URL and imports Figma designs through an authenticated pairing, but it does not operate third party software through a browser or computer interface. Source10web.io/ai-website-builderread 2026-09-29 |
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LovableBrowser & Computer Use Browser testing and the preview toolbar run and display the app the agent has built, which checks the agent's own output, not third party software. Firecrawl and Apify integrations retrieve web content over HTTP, which is scraping, not computer use. All outside actions run through connectors, the any API route, custom MCP servers or MCP registries, all programmatic interfaces. There is no browser navigation, form filling, screen control or computer use. Sourcedocs.lovable.dev browser-testing, preview-toolbar, projects/preview, firecrawl and apify pages plus sitemap inventoryread 2026-08-31 |
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Pricing snapshot
Sourced from the Index pricing dataset · open each vendor's profile for full detail.
| Pricing | 1 10Web |
L Lovable |
|---|---|---|
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Entry price Lowest public entry point |
From $10 per month (AI Starter, billed annually; $20 monthly) | Pro at $25/mo for 100 credits. A free plan gives 5 credits/day. |
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Pricing confidence How public the numbers are |
Public, exact | Public, exact |
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Billing Primary billing axis |
Tiered subscription by site count, monthly AI credits, visitors, and storage; agency tiers add white label features, with API and white label pricing sales led. | Credits. One balance pays for building, Cloud hosting and in app AI, plans are priced by the size of the monthly credit allotment, and every plan allows unlimited collaborators with no per seat charge. |
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Variable cost Workload / overage exposure |
Low variable cost | High variable cost |
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Free tier / trial Try before you buy |
No free tierTrial
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Free tier
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Buying motion Self-serve vs sales call |
Self-serve | Self-serve |
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