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Rox

Also known as: Rox AI, Rox.com

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Entry priceIndividual $100/mo · Teams $255/mo · Enterprise through sales · metered in agent actionsFull pricing detail

AI native revenue operating system that deploys a swarm of agents, one per account, to research, monitor, engage, and manage customer relationships across the sales stack.

Rox is an AI native revenue operating system, sometimes described as an agentic CRM, that aims to consolidate the fragmented sales stack. Rather than another point tool, it deploys a swarm of AI agents, assigning a dedicated agent to each customer account. Those agents work constantly in the background to monitor customer activity, research prospects, identify risks and opportunities, and recommend the next best action.

Founded in 2024 by Ishan Mukherjee, the former chief growth officer of New Relic, Rox reached a one point two billion dollar valuation in a 2025 round led by General Catalyst, on roughly eight million dollars of ARR, after an earlier fifty million dollar raise seeded by Sequoia. It reached general availability in September 2025 and reports more than five thousand organizations.

Each account agent unifies internal and external data into a deep understanding of its account, then acts on it. The platform drafts personalized outreach for email and LinkedIn, manages opportunities and reporting, monitors deals for risk, provides full meeting assistance and call analysis, and auto completes RFP documents from customer and product data. A copilot lets reps interact with the system through chat or voice, and agents surface recommended next steps rather than acting entirely unattended. Rox positions this as freeing account executives and managers from manual research and data entry so they can focus on closing.

Rox's defining architectural choice is that it runs its agents directly inside a customer's existing data warehouse, so company data stays within the customer's own systems rather than being copied out. The company frames this as making legacy SaaS integrations seamless while keeping data secure, and it integrates with Salesforce, Zendesk, and ERPs.

The approach is aimed squarely at large, regulated buyers: Rox reports customers across financial services, energy, healthcare, manufacturing, semiconductors, and sovereign AI stacks, and cites results like a ninety percent reduction in prep time at Ramp and fifty percent faster ramp for new reps at New Relic. In late 2025 it partnered with Microsoft to surface its revenue agents inside Microsoft Copilot.

Rox runs a hybrid go to market that mixes self serve and sales led motions. Its site offers a start for free entry alongside self serve Individual ($100 a month for 10,000 agent actions) and Teams ($255 a month for 15,000 actions) plans metered in agent actions that do not roll over, with full service, white glove Enterprise deployment reached through a sales conversation. Rox differentiates on autonomous action rather than analysis alone.

Vendor details

Canonical URL

https://rox.com

Category

GTM / revenue agent

Subcategory

Agentic revenue operating system (agent swarm CRM)

Funding status

Independent, very well funded. Founded in 2024 by Ishan Mukherjee (former New Relic chief growth officer and Pixie co founder), Rox reached a $1.2 billion valuation in a 2025 round led by General Catalyst, on roughly $8 million ARR. Earlier it raised $50 million (seed led by Sequoia, Series A led by General Catalyst, with GV).

Company status

independent

Use cases & customers

Primary use cases

autonomous account monitoringAI research and personalized outreachopportunity and risk managementmeeting assistance and copilotRFP autofillCRM automation

Target customers

enterprise revenue and sales teamsaccount executives and account managerssales operations and RevOps

Deployment options

SaaSruns within customer data warehouse

Integrations

Integrates with Salesforce, Zendesk, and ERPs and connects to the existing sales stack, and runs its agents directly inside the customer's data warehouse to make legacy SaaS integrations seamless while keeping data in the customer's systems. Its revenue agents are also surfaced inside Microsoft Copilot.

In practice

Your reps burn hours on account research and data entry before every deal. Rox assigns a dedicated agent to each account that unifies the data, monitors for risk, drafts outreach, and updates the CRM automatically.

Your data cannot leave your environment for compliance reasons. Rox runs its agents directly inside your existing data warehouse, so customer data stays within your own systems while the agents still act across your stack.

Your team lives in Microsoft Copilot and a separate CRM. Rox surfaces its revenue agents inside Copilot and connects to Salesforce and your ERPs, so reps get next step recommendations where they already work.

Agentic Index coverage score

9.0 / 14 capabilities · 64%

Integrations & Tool Calling Full

A documented integration set with write back: the documentation covers Salesforce integration and writeback, HubSpot, email, calendar, Slack, Microsoft Teams and data warehouse integrations (Snowflake, Databricks, BigQuery), and the Teams plan lists CRM sync and writeback, so agents act in outside systems with the customer's credentials (docs.rox.com index and rox.com/pricing).

Sourcedocs.rox.com/development/product/integrations/salesforce/configuring-salesforce-integration-+-writeback.mdread 2026-10-01

Workflow Orchestration Full

Multi step, multi agent work the buyer configures: teams build custom agents through documented creation paths, attach triggers and outputs, and run them beside the prebuilt research, outreach, deal and meeting agents, while the vendor's agent framework documents account aware swarms orchestrating research, outreach, opportunity management and proposal generation (docs.rox.com custom agents and agent framework pages).

Sourcedocs.rox.com/development/product/custom-agents.mdread 2026-10-01

Knowledge Grounding & RAG Full

The corpus is the customer's own and the ingestion is documented. A unified, governed knowledge graph consolidates structured sources including CRM, email and calendar data with unstructured ones including support tickets, job postings and news feeds, plus finance and product telemetry, and the graph is built natively inside the customer's own warehouse so entities, relationships and context across accounts, opportunities and interactions can be extracted reliably. Every agent action reasons over that graph rather than over generic context.

Sourcemedium.com/snowflake/rox-the-next-generation-revenue-operating-system-powered-by-snowflake-08b5c6a9a963read 2026-09-01

Human Oversight & Guardrails Partial

A person controls whether an agent runs and can judge what it produced: custom agents run only once a team switches the Active toggle on, after a test run, and outputs carry approve and reject controls. No documented step holds a CRM write or email for that approval before it commits, so the approve control is review of output rather than a gate on an action (docs.rox.com custom agents pages).

Sourcedocs.rox.com/development/product/custom-agents/activate-monitor-and-review-outputs.mdread 2026-10-01

Security, Identity & Governance Full

The documentation's Governance section describes Permission Sets bundling resource, field and custom resource permissions assigned to users or through Pods, organization wide defaults for record and field access, and Access Provenance for tracing who can view a record; Enterprise organizations set up SAML SSO with their own identity provider through a self serve wizard. The security page states SOC 2 Type II compliance with annual independent audits, and the trust center lists a SOC 2 Type 2 report on request and CASA Tier 2, with ISO 27001 marked coming soon.

SourceRox docs governance and enterprise SSO pages, rox.com/security and trust.rox.com; docs.rox.com/development/product/governance/permission-sets.mdread 2026-09-30

Observability & Auditability Partial

Agent runs are on the record: each custom agent is monitored from its Agent page, a Runs page and the Home page, and its outputs (text, HTML, email, slides, files) can be reviewed, approved or rejected. The documentation does not say what a run record shows, inputs, steps or tool calls, so why an agent acted cannot be reconstructed; agentic monitoring tracks account signals, not agent runs (docs.rox.com custom agents and monitoring pages).

Sourcedocs.rox.com/development/product/custom-agents/activate-monitor-and-review-outputs.mdread 2026-10-01

Memory & State Persistence Unable to verify

Agent memory distinct from the knowledge graph is not documented: nothing describes what an account agent retains from one cycle to the next, no scope or lifetime for agent memory is stated, and the architecture is described as agents reasoning over the graph rather than writing to a memory they later read. The persistent understanding each account agent builds is that governed knowledge graph, the customer's own corpus.

Sourceaws.amazon.com/blogs/machine-learning/rox-accelerates-sales-productivity-with-ai-agents-powered-by-amazon-bedrockread 2026-09-01

Deployment & Data Residency Full

Warehouse-native execution is the defining architectural property and the vendor states it plainly in its own marketplace listing: all customer data stays inside the customer's data warehouse.

A technical post co-authored by Rox engineers explains the mechanism, using Snowflake zero-copy data sharing to gain governed access to warehouse data without persisting raw datasets outside customer control, with the Rox knowledge graph grounded natively in the customer's Snowflake instance.

That places the customer's data in their own environment and region by construction, a stronger residency position than naming regions and well beyond shared multi-tenant software as a service. The Rox application layer itself runs on AWS.

Sourceaws.amazon.com/marketplace/pp/prodview-hzr2usullmhoaread 2026-09-01

Prebuilt Agents, Templates & Packs Full

A named set of prebuilt agents, each with its own documentation page and job: the Research, Outreach, Deal, Meet, Autofill and Apps agents, beside custom agents a team builds (docs.rox.com index and custom agents section).

Sourcedocs.rox.com/llms.txtread 2026-10-01

Triggers & Channel Coverage Full

Custom agents wake on documented triggers without a person: on a schedule (every weekday at 8 AM), before or after a meeting, on transcript completion, on opportunity activity, on a webhook call from outside Rox, and on a Clever Column cell being generated; tracked Clever Columns also re-run on a schedule and notify on change (docs.rox.com agent triggers and agentic monitoring pages).

Sourcedocs.rox.com/development/product/custom-agents/agent-triggers.mdread 2026-10-01

Model Flexibility & Routing Unable to verify

The vendor discloses the model layer as Amazon Bedrock, which its agents run on, but Bedrock is the infrastructure the platform is built on rather than a choice surfaced to the buyer, in the same way a cloud provider on a subprocessor list is infrastructure rather than a second model. No model selector, no per-agent choice, no bring-your-own-key and no routing policy is documented in any vendor-authored material, and no provider or model is offered for the customer to pick. Which models its agents use on Bedrock is not published.

Sourceaws.amazon.com/blogs/machine-learning/rox-accelerates-sales-productivity-with-ai-agents-powered-by-amazon-bedrockread 2026-09-01

APIs, SDKs & MCP Extensibility Partial

An outside system can start a Rox agent: custom agents take an On webhook call trigger for events that start outside Rox, an inward interface to the platform. No API reference, keys page, SDK or MCP server is listed in the documentation index, so the webhook trigger is the only documented way in (docs.rox.com agent triggers page and index).

Sourcedocs.rox.com/development/product/custom-agents/agent-triggers.mdread 2026-10-01

Testing, Debugging & Optimization Partial

A customer runs a test of a custom agent before switching it on, and reviews outputs on the Runs page afterwards, which is inspection rather than a scored check. The Agent Evaluation System the documentation describes, with labeled datasets, accuracy metrics and LLM as a judge rubrics, is run by Rox's own developers on Rox's agents. No harness, scored test case or release gate a customer runs on its own agents is documented (docs.rox.com custom agents and agent evaluation system pages).

Sourcedocs.rox.com/development/product/custom-agents/activate-monitor-and-review-outputs.mdread 2026-10-01

Browser & Computer Use Unable to verify

No action on an interface the vendor does not control is documented. The vendor's own listing describes agents creating personalized emails and LinkedIn posts, which is generating content for a person to send or publish rather than the agent operating LinkedIn.

Everything else runs over programmatic routes: a knowledge graph built by warehouse sharing, connectors to CRM, support and finance systems, and delivery through web, Slack, macOS and iOS clients. No hosted or local browser, desktop session, remote computer control, scraping or third-party browser engine is documented in any vendor-authored material.

Sourcemarketplace.microsoft.com/en-us/product/rox-com.rox-enterprise-revenue-ai-agentsread 2026-09-01

The Agentic Index coverage score grades every vendor Full, Partial or Unable to verify against the same 14 buyer facing capabilities, from public evidence only. Each capability links to how all vendors in the index score on it. How this evidence is graded

Recent platform changes

2026-09-02·Agent capabilityPartially Verified

Rox introduced auto-prospecting capabilities that allow agents to autonomously build, score, and sequence prospect lists based on natural language buyer descriptions. The release also enables agents to auto-reply within sequences and adds granular controls for tracking account changes and scheduling weekly research refreshes.

Bears on: Workflow orchestration

View source
2026-08-07·Funding / partnershipVerified

Rox acquired Persana AI and integrated its artificial intelligence prospecting and signal detection platform directly into the Rox revenue agent ecosystem. This integration allows the system to automatically detect real-time buying signals and trigger immediate actions by revenue agents.

Bears on: Agent capability

View source
View all 2 changes for Rox →Tracked since Aug 2026 · Verified from public vendor sources

Pricing

Individual $100/mo · Teams $255/mo · Enterprise through sales · metered in agent actions

Monthly subscription with an allocation of agent actions; Enterprise custom

Free tierTrial available

Included quota

Individual $100/mo: 10,000 agent actions a month. Teams $255/mo: 15,000 agent actions a month. Enterprise: custom allocation through sales. Start for free before paying; unused actions do not roll over.

What is public

Individual ($100/mo, 10,000 agent actions) and Teams ($255/mo, 15,000 actions) are public; Enterprise is custom through sales.

Billing mechanics

Usage metered in agent actions within a monthly plan allocation that does not roll over; the vendor describes the model as outcome and usage based.

Cost watchouts

Allocations do not roll over; Enterprise deployment is quoted through sales.

Variable cost rationale

Cost is capped by a monthly action allocation per plan, with Enterprise custom.

Additional watchouts

Actions do not roll over, so bursty use can outrun the allocation; Enterprise terms need a sales conversation.

Overage / add-ons

Plans include a monthly allocation of agent actions that refreshes each billing cycle; unused actions do not roll over. Enterprise allocations are custom.

Sales call required

Mixed (some tiers require a call)

Free / trial

Start for free on Individual or Teams before paying.

Lowest paid plan

Individual $100/month (10,000 agent actions a month)

Commercial notes

Self serve Individual and Teams plans sit beside a sales led Enterprise deployment.

Key ambiguities

What happens beyond the monthly action allocation is not stated.

Cancellation / refund

Monthly subscriptions; cancellation and refund terms are not published.

Support SLA / resale

Enterprise deployments include comprehensive onboarding, managed deployment, and ongoing training (white-glove). Enterprise-grade performance, security, and compliance.

Missing data

Enterprise pricing and the cost of actions beyond the allocation are not published.

Agentic Index verified 2026-10-01

Alternatives to Rox

The closest documented capability profiles to Rox among GTM and revenue agents tracked by Agentic Index, ordered by similarity on the same 14 point evidence the rankings use. No vendor pays for placement.

  • Alta8.0 / 14Adds documented Memory & State Persistence and APIs, SDKs & MCP Extensibility
  • Vitally9.5 / 14Adds documented Memory & State Persistence and APIs, SDKs & MCP Extensibility, among others
  • Custify10.0 / 14Adds documented Memory & State Persistence and Model Flexibility & Routing, among others
  • Fireflies.ai10.0 / 14Adds documented Memory & State Persistence and APIs, SDKs & MCP Extensibility
  • Inventive AI7.0 / 14Adds documented Memory & State Persistence and Testing, Debugging & Optimization
  • Planhat10.0 / 14Adds documented Memory & State Persistence and Model Flexibility & Routing, among others

Similarity is computed from each vendor's Agentic Index coverage score evidence, axis by axis, not from the totals. How this evidence is graded

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