Serval
AI native IT service management platform that deploys a workforce of AI agents to resolve help desk requests, provision access, and run operational workflows.
Serval is an AI native IT service management platform that deploys a workforce of AI agents to resolve help desk requests, provision access, and run operational workflows in seconds, and it has grown fast enough to start displacing legacy ITSM as a company's system of record. Founded in 2024 in San Francisco by Jake Stauch and Alex McLeod, both formerly of Verkada, the company raised a forty seven million dollar Series A in 2025 led by Redpoint and then a seventy five million dollar Series B led by Sequoia in December 2025 at a one billion dollar valuation, bringing total funding to one hundred twenty seven million dollars. Sequoia compared the customer enthusiasm to what it saw sixteen years earlier when it backed ServiceNow.
The platform unifies ticketing, access management, asset management, and workflow orchestration in one system, then puts AI agents on top of it. Instead of drag and drop builders, teams describe the automation they want in natural language and Serval assembles it, whether that is resetting passwords, provisioning just in time access, onboarding and offboarding employees, or running compliance and reporting. It grounds answers in synced knowledge from Notion, Google Drive, and Confluence, integrates bidirectionally with ServiceNow, Jira, and Zendesk so teams can keep existing tooling, and connects to Okta, Microsoft Entra, Jamf, and Workday. Guidance and runbooks keep agents aligned to a team's procedures, and workflows and configuration can be managed as code in Git.
Serval reports automating more than fifty percent of IT tickets, with some teams reaching eighty percent, and revenue growth of five hundred percent since its Series A, and it is expanding horizontally into HR, finance, legal, and security. It meets SOC 2, HIPAA, and GDPR, provides auditor friendly logging with SIEM integration, and offers cloud, hybrid, or fully self hosted deployment, which is unusually flexible for a company this young. For a modern IT team that wants agents to clear the help desk and is open to replacing a legacy ITSM system of record, Serval is a strong option; a team that only wants a light chatbot layer on top of an existing tool may not need the full platform.
Vendor details
Canonical URL
https://www.serval.com
Category
Enterprise operations agent
Subcategory
IT service management
Funding status
Independent, headquartered in San Francisco, founded in 2024 by Jake Stauch and Alex McLeod, both formerly of Verkada. Raised a forty seven million dollar Series A in 2025 led by Redpoint Ventures with First Round, General Catalyst, Box Group, and Bessemer participating, then a seventy five million dollar Series B led by Sequoia in December 2025 at a one billion dollar valuation, with Meritech, First Round, General Catalyst, Evantic, Sound Ventures, and Radical Ventures also joining, for one hundred twenty seven million dollars raised in total. Reports five hundred percent revenue growth since its Series A, with customers including Perplexity, Together AI, Clay, Mercor, BILT, and Verkada.
Company status
independent
Use cases & customers
Primary use cases
Target customers
Deployment options
Integrations
Integrates bidirectionally with ServiceNow, Jira, and Zendesk so teams can keep existing ticketing, and connects to identity systems Okta and Microsoft Entra, device management via Jamf, HRIS via Workday, and knowledge sources including Notion, Google Drive, and Confluence. Workflows and configuration can be managed as code in Git, and API scopes and approval procedures govern automated actions.
In practice
Your IT team drowns in repetitive tickets like password resets, access requests, and new hire setup. Serval's AI agents resolve more than half of them automatically in seconds, so staff get back to higher value work.
Building automations in a legacy ITSM tool means wrestling with drag and drop builders no one enjoys. In Serval you describe the workflow in natural language and the agent assembles the access flows, approvals, and provisioning for you.
You want AI automation but security and audit cannot be an afterthought. Serval provisions just in time access, keeps auditor friendly logs with SIEM integration, and can run cloud, hybrid, or fully self hosted to fit your controls.
Sources & related URLs
Research sources
Research notes
Added via Crunchbase agentic discovery CSV, enriched full fidelity 2026-07-07.
Capability coverage
11.0 / 14 capabilities · 79%
| Integrations & Tool CallingIntegrates bidirectionally with ServiceNow, Jira, and Zendesk and connects to Okta, Microsoft Entra, Jamf, Workday, Notion, Google Drive, Confluence, and Slack, Serval docs 2026-07-07 | Full |
|---|---|
| Workflow OrchestrationA unified engine orchestrates ticketing, access provisioning, onboarding and offboarding, and compliance workflows, with automations described in natural language and assembled by the agent, Serval docs 2026-07-07 | Full |
| Knowledge Grounding & RAGGrounds answers in help docs built in Serval or synced from Notion, Google Drive, and Confluence, with the agent surfacing knowledge base answers instantly, Serval docs 2026-07-07 | Full |
| Human Oversight & GuardrailsApproval procedures gate workflow runs and configuration changes, access requests route through approvals, and guidance and runbooks align agents to internal operating procedures, Serval docs 2026-07-07 | Full |
| Security, Identity & GovernanceComplies with SOC 2, HIPAA, and GDPR, provides auditor friendly logging with SIEM integration, and centralizes access management with configurable API scopes and workflow permissions, Serval docs 2026-07-07 | Full |
| Observability & AuditabilityProvides auditor friendly logging with SIEM integration and surfaces actionable insights and automation metrics across the platform, Serval docs 2026-07-07 | Full |
| Memory & State PersistencePersists per team guidance, knowledge sources, and configuration, but a distinct agent memory that learns per user over time is not documented as a separate capability, Serval docs 2026-07-07 | Partial |
| Deployment & Data ResidencyOffers cloud hosted, hybrid, or fully self hosted deployment so organizations can fit the platform to their own infrastructure and security requirements, Serval docs 2026-07-07 | Full |
| Prebuilt Agents, Templates & PacksShips prebuilt AI agents for common IT work such as help desk resolution, access provisioning, and onboarding, with automations that build themselves from a natural language description, Serval docs 2026-07-07 | Full |
| Triggers & Channel CoverageResolves requests in seconds triggered by tickets, access requests, and onboarding events, and meets employees in channels including Slack and the help desk, Serval docs 2026-07-07 | Full |
| Model Flexibility & RoutingRuns on its own AI stack and does not document customer choice of underlying model or routing across external model providers, Serval docs 2026-07-07 | Unable to verify |
| APIs, SDKs & MCP ExtensibilityLets teams manage workflows, guidance, and configuration as code in Git repositories and configure API scopes and workflow permissions for programmatic control, Serval docs 2026-07-07 | Full |
| Testing, Debugging & OptimizationConfiguration as code in Git enables version control and review and a guided pilot measures automation rate, but a dedicated agent testing or evaluation surface is not documented, Serval docs 2026-07-07 | Partial |
| Browser & Computer UseActs through integrations and APIs into IT and identity systems rather than driving a browser or operating a computer interface, Serval docs 2026-07-07 | Unable to verify |
Pricing
Not public; seat based enterprise subscription quoted through sales, usually starting with a four week guided pilot
per seat enterprise subscription
What is public
No list pricing. Serval quotes seat based subscriptions through sales and starts most customers on a guided pilot.
Billing mechanics
Seat based subscription targeting enterprise IT, with dedicated implementation engineers and outcome based pilot commitments.
Cost watchouts
Underlying AI model usage rides beneath the seat price, so very high automation volumes can affect cost, and self hosted deployment carries its own infrastructure overhead.
Variable cost rationale
Seat based licensing gives a predictable baseline, but AI model usage sits behind the automation, so heavier agent workloads can raise the underlying cost even where the subscription is fixed.
Additional watchouts
With no public rate, benchmark against incumbent ITSM and other AI native ITSM entrants, and confirm how pricing scales as usage expands into HR, finance, and legal.
Sales call required
Yes — required for paid access
Free / trial
Four week guided pilot; no public free tier
Key ambiguities
No per seat rate is published, and horizontal expansion beyond IT may be priced separately.
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